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as viewed from above Agency puts an overhead camera by a shampoo counter Apr 27, 2008
And they've been telling people for years where the problem begins. But an agency in Argentina has figured out a way to make the message all that much more powerful, by actually showing people the very root of the problem, literally. They've come up with an in-store campaign in Wal-Mart outlets this month for Head & Shoulders that uses a camera to capture the top of customers' heads as they stand at the counter. Looking up, they can see the tops of their heads on a large screen and whether there's any loose, scaley skin about ready to tumble onto their shoulders. Talk about impulse buys. Right under the screen is the logo for Head & Shoulders, just in case there's any unsightly dandruff that's come into view, and lots of bottles of the shampoo in easy reach. "The camera shows consumers an image that has always been there, but one
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