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The upfront is about to break. Or not.
This may be the week buyers and the networks cut ad deals for the coming broadcast season. But the stalemate could go yet longer.
Why this upfront market is at a standstill
The broadcast networks are sticking by price increases, even in this weak economy, and truth be told, it's a sellers' market
Readers: We're making it through this
Media planners and buyers report fewer job cuts than one might expect, and morale, while hurting, appears to be holding up
GM: No more major spending cuts
Automaker will spend up to $50 million per month, even with current spending, as it emerges from bankruptcy, but well off from past years
Now for a really grim ad forecast
PwC warns spending may never recover as dollars continue to shift to digital media from less-cost-efficient traditional media
Why this ad recovery will be a long one
Ad budgets are tied to corporate profits, not sales, and their recovery is some ways off. Talking with TNS's Jon Swallen.
One of the few bright spots: Cinema ads
Ad spending kept growing in 2008 as so much else slowed, as improved technologies made the medium more attractive to advertisers
Job outlook brightens for media buyers
Some agencies are beginning to beef up media departments, even as others continue to cut, as an early sign that recovery is in sight
Upfront game plan: Go for the bucks
Buyers say networks are looking for price increases in the range of 5 percent, and they'll likely hold back inventory to get them
Yet more bad news on the first quarter
TNS reports a 14 percent decline in ad spending over the first three months of 2009 and a poor start for the second quarter
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