Media buyers now see weaker upfront Three quarters of readers see spending up 2 percent or less, and nearly a quarter see total network ad sales falling from last year   A booming outlook for online job ads Recruitment spending will grow 25 percent by 2012, driven up as employers struggle to replace great armies of retiring boomers   Media buyer's primer on the recession Key will be integrating media platforms to maximize efficiencies for agency clients. Talking with Carat Insight's Michelle Lynn.   Another bum note on the ad economy Nielsen Monitor-Plus reports that 2007 came in nearly flat, up just 0.6 percent, consistent with a flush of grim reports on spending   Dark clouds over the U.S. ad economy Zenith chops 2008 forecast to 3.7 percent growth, citing the credit crunch, and sees weakness spreading over to 2009 and 2010   What's put the brakes on ad spending Seeds were sown some time back as U.S. marketers grew more cautious. Talking with TNS Media Intelligence's Jon Swallen.   Ad spending goes limp as 2007 ends Economic turmoil spreads to the media marketplace by the fourth quarter, dampening growth. Year ends nearly flat, up 0.2 percent.   Media buyers: Ad recession's looming Two thirds say they've already seen budget cuts by advertisers antsy over the economy. Nearly half say slowdown's already here.   Swish! Big bucks for March Madness. Ratings may be flat but ad spending is up 5 percent for the CBS tourney. NCAA postseason is behind only the NFL in ad dollars.   Kids upfront: Decent but hardly great Ad sales are expected to be up slightly over last year, held back by cuts in several key categories. One plus: Scatter is strong. next >>