Media economy
   
Homepage


   
  Milwaukee: Flat rates and lots of inventory
The state primary is two weeks off yet political ads are not clogging airwaves, though conditions have tightened for news

  Early upfront outlook: A merry May
Forecast: Big Four broadcast networks will see 8 percent CPM gains over last year, with total sales coming in flat to last year

  The next wave: Spots face the challenge
In the first internet wave, print took a beating as readers and advertisers moved online. Now TV and radio are feeling the heat.

  Tampa: Pricier even before political surge
Demand was already up, led by auto and finance, even before the lowest unit-rate political window opened for the Florida primary

  Look for a flood of super PAC spending
With Romney and Gingrich in a dead heat, special interest groups are expected spend heavily on ad inventory in key primary states

  Cleveland: Tight and getting more so
Demand is already up and political advertising was kicking in even ahead of the lowest-rate window for the March primary

  Indianapolis: TV and radio are both strong
Pricing is up and likely to climb further under pressure from political spending but also auto, financial and pharmaceutical

  Big hiccup brings the ad recovery to a halt
Over the third quarter, ad spending slows dramatically as the largest advertisers pull back. Talking with Kantar's Jon Swallen.

  Denver: TV's pricy and getting more so
Television spending is up 15 percent, driven by automotive and financial, while radio is up by the high single digits

  Phoenix: Healthy, with Hispanics key
TV and radio spending and prices are flat to a year ago, buoyed by advertisers' push to connect with Spanish-speaking consumers




© 2012 Media Life Privacy Statement