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  For these runners, let the real race begin
They're all over 40, and they're running marathons sponsored by TNT to promote its new drama 'Men of a Certain Age'

  The growing clout of digital signage
As more boards go up, more Americans notice them, and that's leading to more advertising dollars--and lots more to come

  Big stink: Col. Sanders slips into the UN
Well, not the real colonel but an actor dressed like him, and he got the royal treatment. Now the august body is crying fowl.

  A classic white dress shirt, on the cuff
How smart: USA gives away custom-fitted shirts at a pop-up store, tailor and fitters on hand, to tout debut of 'White Collar'

  'Oops, sorry, didn't mean to offend'
Outrage erupts over a billboard in Thailand of Hitler, put up by a wax museum, in another case of a campaign that went too far

  Now here's a car you just gotta love
Attached to the car are sensors leading to a love meter, and when passersby touch the car, the dial shoots into the red zone

  Your thoughts, streamed to millions
Promotion creates a social network on digital screens in terminals and on sides of buses in New York, Chicago and London

  Mary Hatchet, not your sorority queen
Truth be told, she's ghastly in appearance (maybe it's the blood splatter). She's going about campuses promoting a horror flick.

  Reaching out to the Jane Fonda in us all
Flash mobs in fitness outfits dance to the beat of a message about living and eating well. Love those leg warmers.

  Steaming hot pizza, up on a billboard
And it's real steam being pumped out to create the effect of a pie as it appears right from the oven. Client: Donatos Pizza.




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