So very chic, lovelies in tattered rags Clothing drive for homeless dresses models in street rags for a faux fashion line. 'The dissonance was enough to jolt people.'   In wintry Chicago, a Southern breeze South Carolina tourism group puts up hand dyers in the coldest of days and offers passersby a burst of the warm air   Gumming up the works, creatively How do you show your gum is the gummiest gum? Put up a huge poster and create the illusion that your gum's holding it in place.   'Your dinner tonight, soufflé of butts' Agency cooks up a campaign for a clean beach group that visits farmers markets with beach trash wrapped to look like food   Pants so light they rise up into the sky Clothing maker attaches helium balloons to corduroys then sets them aloft to show they are light enough to wear in the summer   'Look, an accident about to happen' Folks think they see a bus speeding in reverse. It's really the bus's back made to look like its front--and an ad for an insurer.   A dandruff alert, as viewed from above Agency puts an overhead camera by a counter that sells shampoos, with a screen allowing customers to see the tops of their heads   Grate message about Belgian waffles Their friend has a food truck that roves Manhattan, so these two painted sidewalk grates yellow to look like--what else?--waffles   At first it sure looks like it's Russian Poster in a restroom appears unreadable until looked at in the mirror, when it turns out it's really written in English   A wild party with a message to deliver Agency trashes the lawn of a house in an area where college kids live, down to busted furniture. It's a campaign for cell phones. next >>