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  Message right under your feet: Go NFL!
DirecTV delivers doormats to doorsteps in Manhattan that are really ads for its streaming video football package

  Less brutal fourth quarter for out of home
Advertising began picking up in latter 2009, easing the decline to 7.9 percent for the period. The full year was off 15.9 percent.

  Listening in on life's little secrets
It's a wallboard of people on a street but plug in your iPod and you can hear their thoughts. Click here for the other Obie nominees.

  'Look, that goofy man on the kids bike'
Grown men cruise about the streets looking most disreputable, peddling on little girls' bicycles. Client: Fox's 'Sons of Tucson.'

  Mini-tempest over a leggy gal in flight
Flight attendants in a bunch over SI campaign for its swimsuit issue featuring a model posing on the nose of an AirTran 737

  'Suckers! I'm flying on the cheap'
How does a budget ticket broker tout its low-cost fares? Send travelers into airports wearing purple T-shirts with their prices.

  Snowmen show the way to an ice hotel
Each winter a hotel made of ice opens near to Quebec. To pump this year's hotel its agency places snowmen around the city.

  'All aboard, and now off to the slopes'
Vancouver bus shelter is done up as a ski lift to give commuters a sense of the thrill of the Games. Client: vitaminwater

  Woman with hair like ice cream swirls
Her face is printed on an ice cream cone holder, and the ice cream swirls flow softly from her forehead. Client: A hair salon.

  Surprise! Ambush tactics thrive at Games.
Non-Olympic sponsors make up a third of top brands in Vancouver, according to a new survey, despite a serious crackdown by the IOC




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