Millennial mom: Catch her if you can She's more inclined to set her own agenda in life, and she's a lot more wired in. Talking with Mr. Youth's Brandon Evans.   On that dark night, go dark (chocolate) Four of the top seven candies among kids are from Hershey, and other candy facts. Talking with Experian Simmons' John Fetto.   DVRs' busiest hour: Thursday at 9 p.m. Three of the week's four most recorded shows air then, led by 'Grey's Anatomy,' when live-plus-seven ratings are tallied (chart)   One downside to being a hot TV show TiVo users fast-forward through ads more often watching shows like 'Mad Men' and '30 Rock.' Talking with TiVo's Todd Juenger.   Where the big hurt is in the ad economy It's pretty much all over, with spending off 14.3 percent in the first half of the year. Talking with TNS's Jon Swallen.   Pew: Fewer and fewer trust the media Study finds all-time low in those who think news organizations 'get the facts straight,' at just 29 percent. Most perceive some bias, too.   On broadcast, expect one breakout hit Media planners and buyers are up on the new shows, and they think Leno will do decently. But they see less hope for BusinessWeek.   The big lure of social media: Its users They are young, affluent and active consumers, making them highly desirable to advertisers. Talking with BIGresearch's Gary Drenik.   DVRs: Not quite such a threat after all Study finds a rise in ads viewed last season and predicts time-shifted viewing will level off. Talking with the authors at RPA.   Buyers welcome Nielsen radio diaries Say new measurement system, set to roll out in 51 small and mid-size markets, is a cost-effective alternative to Arbitron next >>