New media
   
Homepage


   
  Ultimate digital promise: The custom ad
Its singular ability to micro-target messages will be the key driver of its growth. Talking with Experian's Ashley Johnston.

  How the web's cutting into family time
As time online has risen, fewer hours are spent together, and some complain of being ignored. Speaking with USC's Michael Gilbert.

  The next wall about to fall: Direct mail
A top forecaster has marketers shifting away in droves in favor of email. Talking with Gordon Borrell of Borrell Associates.

  Conde Nast: Portfolio.com will live on
Bizjournals.com parent ACBJ will take over the web site for the defunct business magazine, which shut down earlier this year

  It's here, as promised: A bigger Kindle
What's far less clear is just what the promise is for Amazon's new, larger reading device. Will someone else do it better?

  Nod to NBC's Jimmy Fallon, web guy
Late-nighter wins person of the year Webby for online launch of his show, giving NBC six wins in all (click for list of winners)

  Hulu hoopla: Disney joins video venture
Becomes a partner alongside NBC Universal and News Corp., making episodes of shows like 'Lost' available on the growing site

  Coming soon: Long-waited AOL spinoff
The next challenge: What to do with Time Inc., whose magazines are taking a thrashing in the sinking ad market. Will it go too?

  YouTube: Now we got TV shows too
Cuts deals with major Hollywood studios to add series and movies to better compete with NBC- and News Corp.-owned Hulu

  Where the internet goes from here
Ad spending growth will drop into the single digits in 2009 but then pick up again. Talking with eMarketer's David Hallerman.




© 2009 Media Life Privacy Statement