National Geographic wins three Ellies Has most wins in yearly National Magazine Awards, with one for general excellence. Vanity Fair wins two, the New Yorker one   High in the mountains, the elusive rich ForbesLife MountainTime will launch in July targeting well-heeled vacationers in the West, to be distributed in local resort papers   Words and ideas of Virginia Quarterly Excerpts of pieces up for National Magazine Awards: Unearthing burial grounds in South America and pictures of Baghdad at war   Words and ideas: NY Times Magazine Excerpts of pieces up for National Magazine Awards: Profile of Mike Huckabee and a report on a figure in the Madrid attacks   At Runner's World, sense of direction For David Willey, the challenge as editor was to talk to runners at all levels, engaging them in the deeper narrative of the sport   Words and thoughts from the Nation Excerpts from pieces up for National Magazine Awards: Cheating vets of their benefits and the state of Jewish writing in America   Being Paste, where the music matters Small title in Georgia takes a pass on celebrity to write about the best new music of all different kinds for a discerning readership   Words and handy advice from Domino Excerpts from pieces up for National Magazine Awards: Tips on the best decorating resources and on creating a greener lifestyle   Consumer magazines take a drubbing Ad pages fall 6.4 percent over the first quarter, in one of the worst slides in years, reflecting the slowing of the media economy   Being Good (no apologies to Al Gore) Tiny title aims to do for social consciousness what Wired does for technology: Make it hip. The business model? Giving back. next >>