This week's feature The medium's the message. Sudsy too. Poster encouraging hand washing is made up of pieces of soap. Folks are invited to tear off a square or two and lather up. Click here to read on . . . By Toni Fitzgerald

Recent out of home stories

The medium's the message. Sudsy too. Poster encouraging hand washing is made up of pieces of soap. Folks are invited to tear off a square or two and lather up.

Circular argument against violence Posters wrapped around poles show a soldier's gun circling the pole so the barrel is pointing at the back of the soldier

'Look, on the wing, there's a man' We're at 35,000 feet. He's holding on by his hands. He's wearing climbing gear. Wait a sec, it's an ad for outdoor equipment.

Your client at the amusement park Advertising and sponsorships that reach millions of Americans with money in their pockets and out to have a good time

At Cannes, hats off to the best Top outdoor ad award goes to a campaign in South Africa in which the message was printed on worthless Zimbabwean currency

Virus busters: A story told in one act Guys in hazmat suits accost a man on the street, spraying his laptop with silly string. Client: Anti-virus software maker.

'Tear this ad out, see the man turn red' Magazine ad morphs into an alternative media stunt when the ad is exposed to the sun. Special ink changes color. Client: Sunscreen.

Last frontier: Ads on team jerseys WNBA's Phoenix Mercury players now sport a corporate logo on their tops, and expect more cash-strapped pro teams to follow

Your client's ad at soccer stadiums How to buy signage that reaches a desirable audience of mostly families, many of whom have children who play the sport

Voila! The Don't Get Caught Mirror. Attached to one's computer, it tells you who's coming from behind in case you're visiting an X-rated site. Client: A porn site.

On your balcony, fresh-brewed coffee Lift delivers samples to highrise dormitories, rising up the exterior of the building. Client: A local coffee shop.

Livingstone's Africa, on 43rd Street 3D display takes New Yorkers deep into the jungle in a promotion for History's new series on the search for the Scottish explorer

Your client on a light rail station Naming rights are the new thing for municipalities looking to boost revenue in these hard times. Here's what the client gets.

A chorus of 'I dos' in Times Square Five brides and their GI beaus say their wedding vows in an event staged by WE tv to promote its Sunday wedding lineup

In the stands, a giant television screen Soccer fans at a match in Brazil hoist a huge banner that looks like a TV set. The client: The network airing the match.

Words on the roof of a bus: 'Don't jump' Classic campaign from 1999 for Careerbuilder.com, then an upstart job site looking to stand out, has lost none of its edge

Your client's ad at the hockey rink How to buy advertising that reaches a rabid fan base as they turn out to support their favorite pro and amateur teams

Shanghaied: Taxi screens get the boot China's largest city places a ban on the ad displays, and the reason appears to be a simple one. Chinese find them annoying.

Blank billboard with a bigger message The message is this: Help us design this billboard. It invites people to add their visual footprint for an upcoming AIDS walk.

A dirty story: The creatures it kills Greenpeace campaign creates images of animals endangered by dirt from stencils on dirty surfaces that are then wiped clean

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