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Air sickness bags that make the point And the point: Declining quality of air travel Apr 27, 2007
Except last week. To make a point about its business class service, Virgin Atlantic Airways posted 3-foot-tall air sickness bags on the streets in New York, San Francisco, Boston, Washington, D.C., and Chicago, the airline’s biggest hub cities. To say the least, it's an arresting visual, an eye-catcher. The point: At a time when other airlines are cutting back on their service, Virgin Atlantic is staying true. Quips a Virgin spokesperson: "What better expression of the current state of air travel than an air sickness bag?" The bags, which are nearly four times the size of a typical 10-inch tall bag, were hung up on temporary walls around construction sites and construction scaffolding. Each bright-red bag had a long essay printed on the front about other airlines’ penny-pinching. “We thought a barf bag was a pretty good metaphor for what’s going on in air travel these days,” says Bill Wright, vice president and creative director at Crispin Porter + Bogusky. “Especially if you’ve been on a flight with cramped seats, no pillow or blanket and no food.”
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