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Zell of a deal: Tribune Co. has a buyer Sam wins the bidding race for the media giant Apr 2, 2007 The Tribune Co. could look much different a year from today now that Chicago investor and billionaire Sam Zell has won the long bidding war to win controlling interest in the parent company of the Los Angeles Times and the Chicago Tribune and a string of TV stations. But what it is going to look like is anybody’s guess. Under the terms of the $7.9 billion deal, announced this morning, the new entity will be selling the Chicago Cubs and Wrigley Field as well as the company’s interest in Comcast SportsNet Chicago after the 2007 season. "It’s really difficult to say because the industry is in such a state of flux," said Len Kubas of Kubas Consultants, a Toronto-based newspaper consulting firm. Zell, a billionaire who has never run a newspaper before, is investing $315 million into the struggling organization, which will eventually give him ownership of 40 percent of Tribune’s common stock and the board chairmanship in what will become a private company. Zell beat out Los Angeles billionaire investors Eli Broad and Ron Burkle, who many speculate are interested in the Los Angeles Times. While it’s premature to say what papers may or may not be sold, Kubas says that change is certain. "It’s certainly not going to stay the same, and we know that for a fact because of the Cubs sale at the end of the season," he says. But longtime newspaper analyst John Morton sees little change taking place. "Zell is an investor, not a manager, and I suspect his attraction to the Chicago-centric directors and management is that with him, from Chicago, the Tribune Co. essentially will retain its core assets, which I think was the intention from the beginning."
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