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The five TV shows
most hurt by 'Idol'


They range from 'Veronica Mars' to 'Survivor'

Feb 28, 2007

Each winter when Fox's "American Idol" returns to the schedule, a whole slew of competing shows take hits in the ratings, and in latter February the hurt worsened when Fox doubled up "Idol" on Tuesday and Wednesdays and adds a third Thursday show.

A few programs seem immune to "Idol's" wrath. One is CBS’s “NCIS,” which targets older viewers, and there's Univision’s “La Fea Mas Bella,” which targets Hispanics.

But the majority are left hurting, and that hurt deepened last week, the week ended Feb. 25, the first with doubled up Tuesday and Wednesday shows and a Thursday "Idol" edition at 8 p.m. NBC's “The Office” and “My Name is Earl” both took slight hits--down 8 and 5 percent from the previous week--and ABC wisely chose to air a “Grey’s Anatomy” repeat in the timeslot.

Here’s a look at the five shows most hurt by “Idol” and their chances of recovering. There seems to be no common thread among them. Some are strong shows, while others were already hurting.

ABC’s “Knights of Prosperity (Wednesday 8:30 p.m.)

Last week’s episode nearly matched a series low, averaging a 1.6 in adults 18-49. ABC already moved the sitcom from 9 to 8:30 last month to get it out of the way of “Idol,” which usually airs at 9.

Considering that “Knights” also lost 27 percent from its “George Lopez” lead-in, it’s just awaiting the axe.

NBC’s “Deal or No Deal” (Wednesday 9 p.m.)

The network’s popular game show has held up against tough competition before, such as ABC’s “Grey’s” and CBS’s “CSI” on Thursdays, but last week it hit a series-low 2.1 airing opposite “Idol.”

Its Monday edition remains strong, so it’s no surprise NBC is moving “Deal” from Wednesday to Sunday next week and replacing it with “Crossing Jordan.”

CBS’s “Jericho” (Wednesday 8 p.m.)

Last fall’s pleasant surprise proved quite vulnerable to “Idol” in its winter return after a three-month hiatus, averaging a series-low 2.3. That’s a full point behind its season average.

CBS will have patience with it because “Idol” usually airs in a later timeslot. But if the low ratings continue, “Jericho” may move, possibly to Tuesdays at 10 p.m. where the network currently airs reruns.

CW’s “Veronica Mars” (Tuesday 9 p.m.)

“Veronica’s” future was already looking dim before last week’s dismal 2.3 million total viewers and retention of barely 50 percent out of lead-in “Gilmore Girls” among the network’s target 18-34s.

Now things look worse.

CBS’s “Survivor” (Thursday 8 p.m.)

Opposite a rare Thursday “Idol,” “Survivor” dipped to one of its lowest ratings ever, a 4.6, and fell 19 percent from its previous season average of 5.7.

Once “Idol” retracts back to Tuesdays and Wednesdays, “Survivor” will bounce back, but it looks increasingly vulnerable.   

Meanwhile, in broadcast ratings for the week ended Feb. 25:
 
Among adults 18-49, Fox was first with a 6.0 average rating and a 16 share, followed by ABC at 4.7/12, CBS at 3.2/8, NBC at 2.6/7, Univision at 1.8/5, CW at 1.2/3, Telemundo at 0.4/1, Telefutura at 0.3/1 and Azteca at 0.1/0.
 
Among adults 18-34, Fox led at 5.6/16, with ABC at 4.2/12, NBC at 2.1/6, CBS at 2.0/6, CW at 1.3/4, Telemundo at 0.4/1, Telefutura at 0.3/1 and Azteca at 0.1/0.
 
Among adults 25-54, Fox was first at 6.4/15, with ABC at 5.3/13, CBS at 4.1/10, NBC at 3.1/7, CW at 1.1/3, Telemundo at 0.4/1, Telefutura at 0.3/1 and Azteca at 0.1/0.
 
Top five (18-49s): 1. ABC’s “Academy Awards” 14.1; 2. Fox’s “American Idol - Wednesday” 12.3; 3. Fox’s “American Idol - Tuesday” 11.8; 4. ABC’s “Grey’s Anatomy” 11.6; 5. Fox’s “American Idol - Thursday” 9.1.
 
Top five (total viewers): 1. ABC’s “Academy Awards” 40.2 million; 2. Fox’s “American Idol - Wednesday” 30.5 million; 3. Fox’s “American Idol - Tuesday” 29.5 million; 4. ABC’s “Grey’s Anatomy” 27.4 million; 5. ABC’s “Road to the Oscars” 27.1 million.
 
Bottom five (18-49s): Tie-94. CW’s “Reba” and “Veronica Mars,” CBS’s “Crimetime Saturday” 0.9; 97. CW’s “7th Heaven” 0.8; 98. CW’s “Supernatural” 0.7; 99. CW’s “Beauty and the Geek Encore” 0.5.
 
Bottom five (total viewers): 95. CW’s “The Game” 2.28 million; 96. CW’s “Veronica Mars” 2.27 million; 97. CW’s “Girlfriends” 2.24 million; 98. CW’s “Supernatural” 1.72 million; 99. CW’s “Beauty and the Geek Encore” 1.25 million.
 
Show on the rise: “Friday Night Smackdown,” CW, Friday 8 p.m. CW’s weekend wrestle-fest posted a 1.8 rating among viewers 18-49 last week, a 13 percent jump versus a 1.6 the previous week.
 
Show on the decline: “Friday Night Lights,” NBC, Wednesday 8 p.m. NBC’s high school football drama had to deal with both the return of CBS’s “Jericho” and the first half of a two-hour “American Idol” last week in the 8 p.m. timeslot, and it suffered, to say the least. The show posted a 1.7 rating among 18-49s, off 32 percent from a 2.5 the previous week.

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Feb. 25

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

FOX

8.7

9720

14

5.3

14950

13

6.0

7850

16

ABC

8.1

9050

13

4.6

13030

12

4.7

6180

12

CBS

7.2

7980

11

3.9

11190

10

3.2

4150

8

NBC

5.2

5840

8

2.8

7950

7

2.6

3440

7

UNI

2.2

2430

3

1.5

4270

4

1.8

2370

5

CW

1.9

2160

3

1.1

3020

3

1.2

1550

3

TEL

0.5

580

1

0.3

840

1

0.4

540

1

PAX

0.4

490

1

0.2

680

1

0.1

160

0

TF

0.4

430

1

0.2

680

1

0.3

440

1

AZA

0.1

110

0

0.1

140

0

0.1

80

0

* Each rating point is equivalent to 1.114 million homes
Source: Nielsen Media Research

 

SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Feb. 25

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

8.2

9140

13

4.6

13050

12

3.9

5140

11

ABC

6.5

7250

11

3.6

10140

9

3.6

4700

10

NBC

6.2

6900

10

3.4

9620

9

3.4

4470

9

FOX

6.0

6650

10

3.4

9680

9

3.7

4870

10

CW

2.1

2360

3

1.2

3270

3

1.3

1750

3

UNI

2.0

2180

3

1.3

3600

3

1.5

2020

4

TEL

0.5

580

1

0.3

840

1

0.4

510

1

PAX

0.4

490

1

0.2

640

1

0.1

170

0

TF

0.4

410

1

0.2

630

1

0.3

400

1

AZA

0.1

100

0

0.1

150

0

0.1

100

0

* Each rating point is equivalent to 1. 114 million homes
Source: Nielsen Media Research 

 

TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending Feb. 25

#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

#

Rtg%

(000)

1

ACADEMY AWARDS(S)

ABC

23.6

37