Armstrong: ‘I doped. I was a bully.’
January 17, 2013
The substance of what Lance Armstrong confessed to Oprah Winfrey on an Oprah Winfrey Network special tonight was already known — he doped.
It was the details that people tuned in to find out, and while Armstrong didn’t fully deliver, he did admit to an awful lot.
During a special that streamed live on Oprah.com, Armstrong and Winfrey’s conversation began with the former cyclist answering a string of yes or no questions from Winfrey, conducting her highest-profile interview for her fledgling network, OWN, whose ratings struggles have been well documented.
Armstrong admitted to taking EPO, testosterone and blood doping. He admitted to bullying people to keep quiet about it.
He said several times he did not want to name names or accuse other riders, but he made it clear that, in his view, the rampant doping culture would have made it impossible to win without doping.
Armstrong admitted that many of the people he sued who accused him of doping were correct, though he chose not to comment on whether he confessed to doping to a doctor during his cancer treatment, as the wife of one of his former teammates had alleged.
On Twitter Armstrong inspired half a dozen trending topics during the interview, which many tweeted about under the hashtag “doprah.”
Winfrey, who presumably won the interview because of her sympathetic nature, was lauded for doing a good job asking questions, though some social media commenters and TV critics noted that her follow-up questions could have been more forceful.
Before the airing of the interview, which continues with part two Friday night at 9 p.m., OWN said that it had received “premium” pricing on ads during the show.
But viewers on Oprah.com noted that no ads where shown on their broadcast. The New York Times’ Brian Stelter said that was because the network did not have time to insert them before the broadcast.
The interview is expected to shatter OWN’s former record of 3.5 million total viewers for an interview with the late Whitney Houston’s family that aired last year.
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
Trump inauguration draws 30.6 million viewers
CBS takes Thursday night with ‘Big Bang Theory’
Puzzling out Carlos Slim’s bold U.S. ambitions
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
Cable overnights: Good start for ‘Six’ on History
Warriors-Cavs sets three-year high on TNT
- Michael Lieberman becomes CSO at Kinetic Worldwide
- Ryan Haskins becomes director of media at Figliulo&Partners
- Deborah Furey becomes SVP of strategy at Wunderman Health
- Martin McDonald becomes VP of strategic sales at V Digital Services
- Bob Johns becomes chief revenue officer at Big Outdoor
- Chris Brooks rises to EVP of distribution at CW
- Salil Mehta becomes president at FoxNext
- David Perpich becomes president and GM at The Wirecutter
- Jessica Sebor and Aaron Hersh rise at Competitor Group
- Jeff Hackett joins and Mike Owen rises at AdColony
- James Frain joins CBS All Access' 'Star Trek: Discovery'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York