Another record quarter for online ads
January 2, 2013
No big surprise that internet advertising revenue set yet another record during third quarter of last year.
What’s interesting is that online is now earning more than $9 billion per quarter, roughly three times what it was pulling in just seven years ago.
Ad revenue hit an all-time record $9.26 billion during third quarter, according to the Interactive Advertising Bureau, up 6 percent over second quarter of last year, when $8.72 billion was spent.
It was also up 18 percent year-to-year, from $7.8 billion.
That should lead into another record quarter to end the year, as fourth quarter spending is traditionally high, with advertisers trying to reach consumers for holiday sales.
Though this year’s holiday sales weren’t nearly as strong as retailers had hoped, many more did use the internet to advertise them, both because of the continued gains in online usage and because TV, the most popular retail medium, was tight due to the president election.
Tags: ad spending, ads, consumers, holiday, iab, interactive advertising bureau, internet, internet ad spending, online, online ad spending, online ad spending record, online ads, online spending, retail, tv
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