Another record quarter for online ads
January 2, 2013
No big surprise that internet advertising revenue set yet another record during third quarter of last year.
What’s interesting is that online is now earning more than $9 billion per quarter, roughly three times what it was pulling in just seven years ago.
Ad revenue hit an all-time record $9.26 billion during third quarter, according to the Interactive Advertising Bureau, up 6 percent over second quarter of last year, when $8.72 billion was spent.
It was also up 18 percent year-to-year, from $7.8 billion.
That should lead into another record quarter to end the year, as fourth quarter spending is traditionally high, with advertisers trying to reach consumers for holiday sales.
Though this year’s holiday sales weren’t nearly as strong as retailers had hoped, many more did use the internet to advertise them, both because of the continued gains in online usage and because TV, the most popular retail medium, was tight due to the president election.
Tags: ad spending, ads, consumers, holiday, iab, interactive advertising bureau, internet, internet ad spending, online, online ad spending, online ad spending record, online ads, online spending, retail, tv
Martin Bashir parts ways with MSNBC
Facebook: We want quality over quantity
‘Sons of Anarchy’ tops cable Tuesday
Fox: Super Bowl advertising is sold out
King of the kids specials: ‘Rudolph’
Out-of-home ad spending growth slows
‘Come Dine With Me,’ a tasteless stew
Real-time buying: Media’s next revolution
‘Music,’ hoping to hit the right notes
Soul Train Awards groove on Twitter
Netflix slates ‘House of Cards’ premiere
A boffo Tuesday night for the CW
This week’s cable ratings
- Rohit Thawani becomes head of digital strategy at TBWA\Chiat\Day LA
- Lindsay Fontaine rises to VP at InterMedia Advertising
- Radley Balko joins Washington Post opinion section
- Jessica Sebastian becomes VP of unscripted at Electus
- Mike Free becomes a senior editor at TouchVision
- Mary Carillo, Cris Collinsworth and Ato Boldon join NBC's Olympics team
- Jeff Burton becomes NASCAR analyst at NBC Sports
- Shannon Cross joins TV One's 'News One Now'
- Lisa Kennedy Montgomery hosting FBN's 'The Independents'
- HGTV host Bill Beckwith dies at age 38
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s younger viewer ratings
Senior media planner in Midtown Manhattan
Media operations coordinator job in New York
Media planner opening in Brooklyn
Media planner/buyer in Cedar Rapids, Iowa
Media buyer position in Hartford, Conn.