‘American Idol’ spreads Christmas cheer
December 20, 2012
“American Idol” can do more than provide the soundtrack for a holiday celebration.
To promote the upcoming 12th season of the hit show, Fox has dispatched “Idol”-themed gift wrappers to malls across the country, where they will provide free services through Christmas Eve.
Wrapping stations are set up at Westchester Mall in New York, Beverly Center in Los Angeles, Orland Square Mall in Chicago, Lenox Square Mall in Atlanta, and Grapevine Mills Mall in Dallas.
The wrapping paper is branded with “Idol’s” name and network.
While shoppers wait for their packages to be wrapped, they can watch clips from the upcoming season, which features new judges Keith Urban, Nicki Minaj and Mariah Carey.
Fox is also accepting donations on behalf of the Red Cross for Hurricane Sandy Relief efforts.
“Idol” premieres on Jan. 16.
Tags: alternative media, american idol, american idol gift wrapping, american idol premiere, american idol season 12, Christmas Eve, features, fox, fox alternative media, holiday, keith urban, New York, Red Cross
ABC and CBS tie for first on Friday night
Michelle Obama boosts NBC’s ‘Tonight Show’
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
Trump inauguration draws 30.6 million viewers
CBS takes Thursday night with ‘Big Bang Theory’
Puzzling out Carlos Slim’s bold U.S. ambitions
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
- John Deschner becomes chief innovation officer at TBWA
- Tiffany Egan becomes Australia managing director at DWA
- Robert Langer becomes EVP and CFO at Disney|ABC Television
- Jim Fielding becomes president of consumer products at Fox
- Betty Chen and Tyler Massey join IM Global Television
- Nadine Santos rises to director of programming at Music Choice
- Jane Lynch joins the cast of Discovery Channel's 'Manifesto'
- Kristen Stewart hosting NBC's 'Saturday Night Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York