‘American Idol’ finale takes a big dive
Hit Fox show wraps with a 3.7 in 18-49s, lowest-ever finale
May 17, 2013
For once, the “American Idol” finale faced very steep competition, after years of the other networks moving their top shows out of the path of Fox’s 800-pound gorilla.
The result was the expected series-low finale for the aging singing show, which plunged from last year’s ender, though it did finish second for the night overall and improved on last week’s rating.
“Idol” averaged a 3.7 adults 18-49 rating from 8 to 10 p.m., according to Nielsen overnights, down 42 percent from a 6.4 for last year’s 11th-season ender.
It also became the first finale in “Idol’s” 12 seasons to draw fewer than 20 million total viewers, finishing with 13.6 million.
Note that the finale did run until 10:08 p.m. As Nielsen fast national data includes only timeslot data, and not actual program data, the final 8 minutes of last night’s show are not included in “Idol’s” average, and so its rating should go up when final numbers come out later today.
“Idol” peaked with a 4.1 in its final half-hour at 9:30.
The show was up 28 percent from last week and was the night’s No. 2 show, behind CBS’s “The Big Bang Theory,” which also aired its finale and became the first competing show ever to finish ahead of an “Idol” finale.
“Bang” averaged a 4.4 at 8 p.m., flat to last year’s finale though also a season low for the show, undoubtedly reflecting the stronger competition from “Idol.”
The series finale of “The Office” on NBC at 9 p.m. averaged a season-high 2.9. The show ran until 10:15 p.m., and like “Idol” its final 15 minutes are not included in its rating. That will go up when final numbers come out.
It was the top-rated episode of “Office” since January of last year.
ABC’s “Scandal” stayed hot, matching last week’s series high with another 3.2 at 10 p.m. to finish as the hour’s top show. It also outrated lead-in “Grey’s Anatomy” for the second straight week, with the latter drawing a 3.0 for its finale.
Fox was first for the night among 18-49s with a 3.4 average overnight rating and an 11 share. CBS was second at 2.6/8, ABC third at 2.4/7, NBC fourth at 2.2/6, Univision fifth at 1.5/4, CW sixth at 0.8/2 and Telemundo seventh at 0.7/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
CBS started the night in the lead with a 3.8 at 8 p.m. for the “Bang” finale (4.4) followed by a repeat of the show (3.2). Fox took second with a 3.0 for the first hour of “Idol.” NBC was third with a 2.0 for “The Office Retrospective,” Univision fourth with a 1.3 for “Porque el Amor Manda,” and ABC and CW tied for fifth at 1.0, ABC for “Wipeout” and CW for “The Vampire Diaries.” Telemundo was seventh with a 0.4 for “Pasion Prohibida.”
Fox took the lead at 9 p.m. with a 3.9 for more “Idol,” while ABC moved to second with a 3.0 for “Grey’s.” NBC was third with a 2.9 for “Office,” CBS fourth with a 2.1 for the first hour of the two-hour “Elementary” finale, Univision fifth with a 1.7 for “Amores Verdaderos,” Telemundo sixth with a 0.8 for “La Patrona” and CW seventh with a 0.5 for “Beauty and the Beast.”
ABC was first at 10 p.m. with a 3.2 for “Scandal,” with CBS second with a 1.9 for more “Elementary.” NBC was third with a 1.7 for the end of “Office” and an abbreviated 45-minute episode of “Hannibal,” Univision fourth with a 1.3 for “Que Bonito Amor” and Telemundo fifth with a 0.9 for “El Señor de los Cielos.”
Fox also finished first for the night among households with an 8.3 average overnight rating and a 14 share. CBS was second at 6.5/11, ABC third at 4.8/8, NBC fourth at 2.7/4, Univision fifth at 1.8/3, CW sixth at 1.2/2 and Telemundo seventh at 0.9/1.
Tags: american idol, american idol finale, american idol ratings, overnight ratings, overnights, scandal, scandal ratings, season finales, the office, the office finale, the office ratings, thursday overnights
CW’s DC Comics crossover finishes strong
Imagining local advertising, 10 years down the road
So cool: Petting cheetahs at the Canberra airport
And now, iHeartRadio hops into on-demand music
Rachel, all they do here is fight and fight
Introducing Media Life’s Out of Home Premium
Weekend TV: College Football Playoffs take shape
Starting Sunday, a new place to watch the NFL
Liga MX playoffs score on Spanish-language TV
The best sports cities: Rankings for big and small
‘Circle of Love’ lifts NBC to best Wednesday in years
This week’s broadcast ratings
Programming blog: What’s canceled and renewed
- Myra Nussbaum becomes group creative director at DDB Chicago
- Claudio de Souza rises to vice president at Isobar U.S.
- Agathe Guerrier becomes head of strategy at BBH Los Angeles
- Stephanie Lee-Pang becomes executive director at Grey New York
- Masami Yamamoto and Lee Straus rise at NBC
- Scot Gillespie becomes VP and CTO at The Washington Post
- Lauren Johnson becomes integrated ad director at Esquire
- Tim Taliaferro becomes editor in chief at Texas Monthly
- Matthew Breen becomes editorial director at Logo
- Chase Green, Lynneise Joseph and Katrina Pallant rise at Africa Channel
- Joe Biden guesting on CBS's 'The Late Show'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: August 2016
This month’s new media traffic data
Media supervisor opening in New York
Media buyer/planner position in Madison, WI
Digital buyer/planner opening in Madison, WI
Cincinnati agency needs a senior media strategist (online)
Senior media buyer position in San Diego