Alas it’s true, broadcast is wilting
Big Five networks combined have fallen 11 percent
November 14, 2012
Outside of NBC, which is up 23 percent this season, the broadcast networks aren’t having a very good fall.
The rest are all down from last year, and in total the Big Five are off 11 percent among adults 18-49.
They’ve combined for an 11.8 18-49 rating in the first seven weeks of the season, according to Nielsen, compared to a 13.3 at this point last year.
NBC is the leader with a 3.2, up from a fourth-place 2.6 last year. CBS ranks second with a 2.8, down 18 percent from a 3.4 last fall.
ABC ranks third with a 2.6, off 7 percent from a 2.8, and Fox has fallen 29 percent, from a 3.5 to a 2.5. The CW is down 30 percent, from a 1.0 to a 0.7.
There are some obvious reasons for this year’s declines.
One is simply the natural erosion that broadcast has seen over recent years as viewers are increasingly distracted by cable, video games, tablets and other new media devices that take their time away from traditional broadcast viewing.
Another factor is certainly DVRs, with penetration of the devices growing to 46 percent of Nielsen households. At times during primetime there are now a similar amount of people watching time-shifted shows and live shows, and that only stands to increase with time as more people get the devices.
Plus, ratings for the World Series hit an all-time low, explaining part of Fox’s declines.
But certainly this year’s lackluster crop of new shows can also take some blame. Last year new shows such as “The X Factor,” “Once Upon a Time,” “2 Broke Girls” and “New Girl” all drew good ratings.
This year there are just two hits, “Revolution” and “Arrow.”
Meanwhile, ratings for many veteran shows are down sharply from last season, including “Two and a Half Men,” “Dancing with the Stars” and “The Office.”
***
In broadcast ratings for the week ended Nov. 11:
Among adults 18-49, NBC was first for the week with a 3.1 average rating and an 8 share, followed by ABC and Fox at 2.3/6, CBS at 2.2/6, Univision at 1.4/4, CW at 0.7/2, Telemundo at 0.5/1, TeleFutura and ION at 0.3/1, Estrella and Azteca at 0.1/0, and MundoFox (new to the ratings this week) at 0.0/0.
Top five English-language Big Five shows (18-49s): 1. NBC's "Sunday Night Football" 7.9; 2. CBS's "The Big Bang Theory" 5.1; 3. ABC's "Modern Family" 4.8; 4. NBC's "The Voice" 4.5; 5. NBC's "Decision '12" 4.3.
Top five English-language Big Five shows (total viewers): 1. NBC's "Sunday Night Football" 20.86 million; 2. CBS's "The Big Bang Theory" 16.68 million; 3 CBS's "Person of Interest" 14.87 million; 4. CBS's "Two and a Half Men" 14.07 million; 5. ABC's "Dancing with the Stars" 13.48 million.
Show on the rise: ABC's "Nashville," Wednesday, 10 p.m. The drama jumped 11 percent week-to-week among 18-49s, from a 1.8 to a 2.0, helping the show secure a full-season pickup.
Show on the decline: NBC's "Rock Center with Brian Williams," Thursday, 10 p.m. The newsmagazine slid 23 percent among 18-49s versus the previous week, from a 1.3 rating to a 1.0.
|
WEEKLY PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Network |
Households |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
CBS |
6.0 |
6890 |
10 |
3.2 |
9340 |
8 |
2.2 |
2760 |
6 |
|
NBC |
5.4 |
6150 |
9 |
3.1 |
8830 |
8 |
3.1 |
3960 |
8 |
|
ABC |
5.1 |
5790 |
8 |
2.8 |
8000 |
7 |
2.3 |
2860 |
6 |
|
FOX |
3.8 |
4360 |
6 |
2.2 |
6340 |
5 |
2.3 |
2970 |
6 |
|
UNI |
1.9 |
2150 |
3 |
1.2 |
3580 |
3 |
1.4 |
1810 |
4 |
|
CW |
1.1 |
1240 |
2 |
0.6 |
1710 |
1 |
0.7 |
850 |
2 |
|
ION |
0.8 |
890 |
1 |
0.4 |
1130 |
1 |
0.3 |
410 |
1 |
|
TEL |
0.6 |
740 |
1 |
0.4 |
1270 |
1 |
0.5 |
660 |
1 |
|
TF |
0.4 |
430 |
1 |
0.2 |
720 |
1 |
0.3 |
390 |
1 |
|
ETV |
0.1 |
150 |
0 |
0.1 |
260 |
0 |
0.1 |
140 |
0 |
|
AZA |
0.1 |
80 |
0 |
0.0 |
130 |
0 |
0.1 |
70 |
0 |
|
MFX |
0.0 |
60 |
0 |
0.0 |
80 |
0 |
0.0 |
40 |
0 |
|
*Each rating point is equivalent to 1 percent or 1. 142 million homes Note: Viewing estimates include same day (3 a.m.-3 a.m.) DVR playback. Source: Nielsen |
|||||||||
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Network |
Households |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
CBS |
7.4 |
8490 |
12 |
4.0 |
11660 |
10 |
2.8 |
3540 |
8 |
|
ABC |
5.8 |
6670 |
9 |
3.1 |
9040 |
8 |
2.6 |
3250 |
7 |
|
NBC |
5.5 |
6240 |
9 |
3.0 |
8790 |
8 |
3.2 |
4050 |
9 |
|
FOX |
4.3 |
4950 |
7 |
2.5 |
7120 |
6 |
2.5 |
3170 |
7 |
|
UNI |
2.0 |
2280 |
3 |
1.3 |
3700 |
3 |
1.5 |
1890 |
4 |
|
CW |
1.2 |
1330 |
2 |
0.6 |
1780 |
2 |
0.7 |
930 |
2 |
|
ION |
0.7 |
820 |
1 |
0.4 |
1030 |
1 |
0.3 |
370 |
1 |
|
TEL |
0.6 |
730 |
1 |
0.4 |
1190 |
1 |
0.5 |
640 |
1 |
|
TF |
0.4 |
410 |
1 |
0.2 |
680 |
1 |
0.3 |
380 |
1 |
|
ETV |
0.1 |
150 |
0 |
0.1 |
230 |
0 |
0.1 |
110 |
0 |
|
AZA |
0.1 |
80 |
0 |
0.0 |
130 |
0 |
0.1 |
70 |
0 |
|
MFX |
0.0 |
50 |
0 |
0.0 |
80 |
0 |
0.0 |
40 |
0 |
|
*Each rating point is equivalent to one percent or 1. 142 million homes Note: Season-to-date estimates are a weighted average and Live+7 data, except for the most recent two weeks which are based Live+SD viewing. |
|||||||||
|
TOP 25 PROGRAMS – BROADCAST |
||||||||
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|||
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
12.4 |
19 |
14158 |
1 |
7.2 |
20860 |
|
2 |
BIG BANG THEORY, THE |
CBS |
10.4 |
16 |
11924 |
2 |
5.8 |
16681 |
|
3 |
PERSON OF INTEREST |
CBS |
9.4 |
14 |
10682 |
4 |
5.1 |
14872 |
|
4 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
9.3 |
14 |
10609 |
3 |
5.4 |
15557 |
|
5 |
DANCING WITH THE STARS |
ABC |
9.0 |
13 |
10325 |
6 |
4.7 |
13484 |
|
6 |
TWO AND A HALF MEN |
CBS |
8.8 |
13 |
9998 |
5 |
4.9 |
14074 |
|
7 |
CRIMINAL MINDS |
CBS |
7.8 |
12 |
8909 |
8 |
4.2 |
12089 |
|
8 |
60 MINUTES |
CBS |
7.5 |
12 |
8602 |
11 |
3.9 |
11394 |
|
9 |
BLUE BLOODS |
CBS |
7.4 |
13 |
8410 |
11 |
3.9 |
11319 |
|
10 |
DECISION'12-ELECT PRIME(S) |
NBC |
7.3 |
10 |
8308 |
9 |
4.1 |
12006 |
|
10 |
MODERN FAMILY |
ABC |
7.3 |
11 |
8386 |
7 |
4.3 |
12427 |
|
12 |
ELEMENTARY |
CBS |
7.1 |
12 |
8140 |
13 |
3.8 |
10902 |
|
13 |
VOICE |
NBC |
7.0 |
10 |
7964 |
9 |
4.1 |
11930 |
|
14 |
CSI |
CBS |
6.8 |
12 |
7794 |
14 |
3.6 |
10329 |
|
15 |
MENTALIST, THE |
CBS |
6.7 |
11 |
7666 |
18 |
3.5 |
10153 |
|
16 |
CASTLE |
ABC |
6.6 |
11 |
7522 |
18 |
3.5 |
10025 |
|
17 |
CSI: NY |
CBS |
6.4 |
11 |
7272 |
20 |
3.4 |
9724 |
|
17 |
SURVIVOR: PHILIPPINES |
CBS |
6.4 |
10 |
7305 |
14 |
3.6 |
10310 |
|
17 |
VOTE 2012-8:00PM(S) |
ABC |
6.4 |
9 |
7274 |
14 |
3.6 |
10383 |
|
20 |
VOICE 11/7(S) |
NBC |
6.3 |
10 |
7199 |
14 |
3.6 |
10468 |
|
21 |
GOOD WIFE, THE |
CBS |
6.1 |
9 |
6961 |
23 |
3.1 |
9022 |
|
21 |
GREY'S ANATOMY |
ABC |
6.1 |
9 |
6963 |
21 |
3.2 |
9265 |
|
23 |
UNDERCOVER BOSS |
CBS |
5.8 |
10 |
6654 |
23 |
3.1 |
9015 |
|
24 |
AMAZING RACE 21 |
CBS |
5.7 |
8 |
6479 |
21 |
3.2 |
9179 |
|
25 |
VOICE 11/8(S) |
NBC |
5.6 |
9 |
6405 |
23 |
3.1 |
8833 |
|
0Source: Nielsen |
||||||||
|
TOP 25 PROGRAMS – BROADCAST |
||||
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
7.9 |
10011 |
|
2 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
5.4 |
6831 |
|
3 |
BIG BANG THEORY, THE |
CBS |
5.1 |
6475 |
|
4 |
MODERN FAMILY |
ABC |
4.8 |
6100 |
|
5 |
VOICE |
NBC |
4.5 |
5634 |
|
6 |
DECISION'12-ELECT PRIME(S) |
NBC |
4.3 |
5453 |
|
7 |
TWO AND A HALF MEN |
CBS |
4.0 |
5070 |
|
8 |
VOICE 11/7(S) |
NBC |
3.8 |
4750 |
|
9 |
VOTE 2012-8:00PM(S) |
ABC |
3.4 |
4330 |
|
10 |
GREY'S ANATOMY |
ABC |
3.3 |
4132 |
|
11 |
2 BROKE GIRLS |
CBS |
3.2 |
4099 |
|
11 |
SIMPSONS |
FOX |
3.2 |
4108 |
|
13 |
CRIMINAL MINDS |
CBS |
3.0 |
3830 |
|
13 |
VOICE 11/8(S) |
NBC |
3.0 |
3783 |
|
15 |
PERSON OF INTEREST |
CBS |
2.9 |
3708 |
|
15 |
SUBURGATORY |
ABC |
2.9 |
3629 |
|
17 |
HOW I MET YOUR MOTHER |
CBS |
2.8 |
3539 |
|
17 |
MIKE & MOLLY |
CBS |
2.8 |
3576 |
|
17 |
REVOLUTION |
NBC |
2.8 |
3484 |
|
17 |
SURVIVOR: PHILIPPINES |
CBS |
2.8 |
3561 |
|
21 |
FAMILY GUY |
FOX |
2.7 |
3475 |
|
21 |
MIDDLE, THE |
ABC |
2.7 |
3440 |
|
21 |
ONCE UPON A TIME |
ABC |
2.7 |
3474 |
|
24 |
X-FACTOR-WED |
FOX |
2.6 |
3314 |
|
25 |
AMAZING RACE 21 |
CBS |
2.5 |
3115 |
|
25 |
CAMPAIGN 2012 ELECT 3(S) |
CBS |
2.5 |
3111 |
|
25 |
REVENGE |
ABC |
2.5 |
3120 |
|
Source: Nielsen |
||||
|
SPANISH-LANGUAGE TELEVISION |
||||
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1 |
ABISMO DE PASION MON |
UNI |
22.0 |
5322 |
|
2 |
AMORES VERDADEROS ..WTF.. |
UNI |
17.4 |
4093 |
|
3 |
POR ELLA SOY EVA ..WTF.. |
UNI |
16.5 |
3954 |
|
4 |
MIRA QUIEN BAILA 3 SUN |
UNI |
15.4 |
3734 |
|
5 |
REFUGIO PARA AMOR ..WTF.. |
UNI |
14.7 |
3399 |
|
6 |
AMOR BRAVIO M.WTF.. |
UNI |
14.5 |
3298 |
|
7 |
ABISMO DE PASION GN 11/5(S)-11/05/2012 |
UNI |
13.4 |
3059 |
|
8 |
SAL Y PIMIENTA SUN |
UNI |
12.2 |
2742 |
|
9 |
DESTINO 2012 1-6 11/6(S)-11/06/2012 |
UNI |
11.7 |
2769 |
|
10 |
SABADO GIGANTE SAT |
UNI |
10.5 |
2325 |
|
11 |
AQUI Y AHORA SUN |
UNI |
9.3 |
2153 |
|
12 |
C. CERRADO-ED. ESTELAR M.WTF.. |
TEL |
8.1 |
1775 |
|
13 |
PABLO ESCOBAR: PAT MAL M.WTF.. |
TEL |
7.4 |
1688 |
|
14 |
FAMILIA P. LUCHE 2 SAT |
UNI |
6.7 |
1638 |
|
15 |
CORAZON VALIENTE M.WTF.. |
TEL |
6.1 |
1456 |
|
16 |
ROSA DIAMANTE M.WTF.. |
TEL |
6.1 |
1456 |
|
17 |
CINE MILLONARIO S |
TEL |
5.3 |
1576 |
|
18 |
ROSTRO VENGANZA M.WTF.. |
TEL |
4.4 |
1037 |
|
19 |
CINE EN CASA |
TEL |
4.3 |
1166 |
|
20 |
DECISION 2012: ELEC I(S)-11/06/2012 |
TEL |
4.2 |
914 |
|
21 |
DECISION 2012: ELEC II(S)-11/06/2012 |
TEL |
3.8 |
895 |
|
22 |
CINE DE LAS ESTREL SUN 2 |
TF |
3.5 |
979 |
|
23 |
YO ME LLAMO SUN |
TEL |
2.8 |
718 |
|
24 |
CINEPLEX 2 M-F |
TF |
2.7 |
609 |
|
25 |
CINEPLEX M-F |
TF |
2.7 |
610 |
|
Source: Nielsen |
||||
|
HISPANIC ENGLISH-LANGUAGE VIEWING |
||||
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
8.0 |
1840 |
|
2 |
FOX NFL SUNDAY-PST GN-NAT |
FOX |
7.7 |
1695 |
|
3 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
5.9 |
1295 |
|
4 |
VOICE |
NBC |
5.1 |
1213 |
|
5 |
DECISION'12-ELECT PRIME(S)-11/06/2012 |
NBC |
4.7 |
1049 |
|
6 |
VOTE 2012-8:00PM(S)-11/06/2012 |
ABC |
4.6 |
938 |
|
7 |
MODERN FAMILY |
ABC |
4.3 |
1047 |
|
8 |
BIG BANG THEORY, THE |
CBS |
4.2 |
835 |
|
9 |
VOICE 11/7(S)-11/07/2012 |
NBC |
4.0 |
812 |
|
10 |
DANCING WITH THE STARS |
ABC |
3.9 |
780 |
|
10 |
X-FACTOR-WED |
FOX |
3.9 |
831 |
|
Source: Nielsen |
||||
|
AFRICAN AMERICAN AUDIENCE ESTIMATES |
||||
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
16.2 |
3201 |
|
2 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
11.4 |
2216 |
|
3 |
SCANDAL |
ABC |
9.9 |
1860 |
|
4 |
VOTE 2012-8:00PM |
ABC |
8.3 |
1679 |
|
5 |
PERSON OF INTEREST |
CBS |
7.8 |
1340 |
|
6 |
DECISION'12-ELECT PRIME |
NBC |
7.1 |
1350 |
|
7 |
CAMPAIGN 2012 ELECT 3 |
CBS |
6.9 |
1465 |
|
8 |
GREY'S ANATOMY |
ABC |
6.9 |
1315 |
|
9 |
FOOTBALL NT AMERICA PT 3 |
NBC |
6.9 |
1272 |
|
10 |
SIMPSONS |
FOX |
6.9 |
1213 |
|
* Ratings based on 13.65 million African American TV homes. |
||||
Tags: abc, Big Five, broadcast, broadcast ratings, broadcast recap, cbs, cw, fall ratings, fox, nbc, nbc ratings, new shows, ratings, TEL, time, TOP, tv ratings, UNI, WTF
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