After 126 years, Sporting News goes online-only
December 12, 2012
Yet another magazine is killing its print edition in favor of digital.
The Sporting News will become an online-only publication as of Jan. 1, its management announced yesterday, ending a long transition that saw the title cut its frequency drastically over the past few years.
Jeff Price, Sporting News publisher and president, and Garry Howard, the editor in chief, informed readers of the decision on Sportingnews.com yesterday.
“Having spoken with many of our longtime subscribers, we recognize this is not a popular decision among our most loyal fans,” they said.
“Unfortunately, neither our subscriber base nor the current advertising market for print would allow us to operate a profitable print business going forward.”
Sporting News, which is 126 years old, slowly transitioned from weekly to biweekly to monthly, and it’s been preparing for the move to digital-only for the past year, not selling any new subscriptions.
Current subscribers can either receive a refund or receive the six special publications per year that will continue to be produced, focusing on fantasy baseball and football, pro football and baseball, and college basketball and football.
Tags: advertising, baseball, current, digital magazines, digital-only publications, editor in chief, Garry Howard, Jeff Price, magazines, online, print, print edition, sporting news, sporting news digital, sporting news online, web
New for the Olympics, highlights on Snapchat
Univision soars with ‘Pasión y Poder’ finale
A media buyer’s guide to the Newfronts
For beIN Sports, targeting bilingual fans
After 39 years, Harris Publications shuts down
Rachel, how much notice should I give?
Tell us, which bubble shows will return?
Weekend TV: Country music invades Fox
Cable overnights: NBA playoffs surge ahead
Is listening to radio while you drive dangerous?
The bad habit many Hispanics have adopted
Sports ratings roundup: Record for Warriors
‘Empire’ dominates another Wednesday
- Evan Walker becomes media supervisor at GSD&M
- Melissa Lea becomes U.S. managing director at R3
- Sir John Hegarty becomes creative chair at Screenvision
- Les Eisner becomes SVP of communications at Fox
- Sharon Bordas becomes VP of development at Lifetime
- Mike Muriano rises to executive producer at NFL Media
- Billy Bush leaving 'Access Hollywood' for 'Today'
- Martin Short and Derek Hough join NBC's 'Hairspray Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer
Memphis agency seeks a media planner
Needed: Globally conscious sales/marketing rep
San Diego opening for a digital marketing account manager