After 126 years, Sporting News goes online-only
December 12, 2012
Yet another magazine is killing its print edition in favor of digital.
The Sporting News will become an online-only publication as of Jan. 1, its management announced yesterday, ending a long transition that saw the title cut its frequency drastically over the past few years.
Jeff Price, Sporting News publisher and president, and Garry Howard, the editor in chief, informed readers of the decision on Sportingnews.com yesterday.
“Having spoken with many of our longtime subscribers, we recognize this is not a popular decision among our most loyal fans,” they said.
“Unfortunately, neither our subscriber base nor the current advertising market for print would allow us to operate a profitable print business going forward.”
Sporting News, which is 126 years old, slowly transitioned from weekly to biweekly to monthly, and it’s been preparing for the move to digital-only for the past year, not selling any new subscriptions.
Current subscribers can either receive a refund or receive the six special publications per year that will continue to be produced, focusing on fantasy baseball and football, pro football and baseball, and college basketball and football.
Tags: advertising, baseball, current, digital magazines, digital-only publications, editor in chief, Garry Howard, Jeff Price, magazines, online, print, print edition, sporting news, sporting news digital, sporting news online, web
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