The right people

Media Life is written for media planners and buyers, and it is read by more media planners and buyers than any other publication, online or in print. The dedication of these readers has made Media Life the preeminent publication of media decision-makers.

Media Life is an online daily newspaper Monday through Friday.

But it is more. It tells its readers the real stories behind the headlines, cutting through the froth and spin to get at the bigger truths. It does so because its readers expect it and demand it. Media Life readers spend billions of dollars each year of clients’ money. They need to get it right. Media Life gets it right for them.

The advertiser’s edge

Media Life offers advertisers what advertisers most want: an audience that’s willing to listen. The credibility of Media Life, whose mission is to inform and open dialogue, creates the highest credibility for its advertisers. Thinking minds are open minds.

Media Life’s readers

Media Life offers advertisers the single largest, most critical audience of media decision-makers anywhere. Advertisers reach the right audience without bearing the cost of reaching readers who are not media decision-makers.

*Four out of five readers plan or buy media or have a voice in media decisions
*Three out of five readers visit Media Life every day
*Almost half are senior decision-makers, with 10 or more years’ experience
*Two thirds consider Media Life their primary source of media news
*More than 80 percent rank Media Life’s coverage as excellent and superior to that of all competitors

Media Life traffic

Some 18,000 to 22,000 visitors come to Media Life each day. Each morning Media Life sends a morning news alert of the day’s top stories to 12,000 subscribers. The universe of media planners and buyers runs between 15,000 and 20,000 people.

Advertising costs on a CPM basis

Media Life’s CPM is $50. This makes Media Life the lowest-cost advertising vehicle in the media marketplace, in addition to being the most cost-efficient and largest online publication in the field.

A typical month-long campaign might deliver 200,000 impressions at a net cost of $10,000. A campaign delivering 100,000 impressions over that period would run $5,000.

But those are typical campaigns. Advertisers are free to choose whatever level of impressions suits their needs.

Campaigns can run by the month or longer, by the week and even the day.

What advertisers get

Media Life advertisers appear in a number of locations around the site, from the home page to department pages to news pages. They also become sponsors of the morning news alert. Advertisers may also sponsor contests and surveys on Media Life.

Specs for creative

Display ads on the homepage are 300 by 250 and 728 by 90. They may be animated or static. Rich media is encouraged.

Display ads running through the news pages are 300 by 250 and 728 by 90.

There are four ad positions on each news page: upper right, middle right, top and bottom.

The upper right, middle right and bottom positions take 300 by 250 creative. The top position takes 728 by 90 creative.

Ads may be either static or animated, and rich media is encouraged.

Display ads in the various departments–People, TV reviews, Newspapers, etc–are  300 by 250 and 728 by 90.

There are two ad positions on the department pages: upper right, which takes 300 by 250 ads,  and top, which takes 728 by 90 ads.

There are two ad sizes on the newsletters: 728 by 90, which runs at the top, and 160 by 600, which runs in the right column.

Other advertising opportunities

The advertising plans outlined above are the most popular but Media Life is happy to work with advertisers to create special opportunities to meet their unique needs.

Whatever your needs, do not hesitate to contact Gene Ely, publisher of Media Life, who can answer all your questions and discuss unique opportunities with Media Life.

Just click on this link: Gene Ely

Classified advertising

Those interested in posting a classified ad may do so by clicking the link below. There is no charge for posting classifieds on Media Life for positions in media departments or in media-related areas.

Post a Classified