ABC wins Thursday with ‘CMA Awards’
November 2, 2012
ABC's "Country Music Association Awards" boosted the network to an easy victory last night among adults 18-49, its first Thursday win of the season, though the show was down from last year.
The "CMAs" averaged a 3.8 adults 18-49 rating from 8 to 11 p.m., according to Nielsen overnights, down 21 percent from last year's show, which averaged a 4.8.
Last year's show aired on a Wednesday night. This year the special fell to its lowest rating ever, yet it still marked ABC's best night so far of sweeps.
Household TV usage levels continue to be lower than usual because of the effects of Hurricane Sandy, including power outages.
CBS's "The Big Bang Theory" was the night's top-rated program with a 5.1 at 8 p.m.
ABC finished first for the night among 18-49s with a 3.8 average overnight rating and a 10 share. CBS was second at 3.2/9, Fox third at 2.3/6, Univision fourth at 1.6/4, NBC fifth at 1.3/3, CW sixth at 1.1/3 and Telemundo seventh at 0.6/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
CBS started the night in the lead with a 4.3 at 8 p.m. for "Bang" (5.1) and "Two and a Half Men" (3.6), followed by ABC with a 3.4 for the first of three hours of the CMAs. Fox was third with a 2.2 for "The X Factor," Univision was fourth with a 1.6 for "Por Ella Soy Eva," CW fifth with a 1.5 for "The Vampire Diaries" (up 15 percent over last week), NBC sixth with a 1.1 for "The Voice" and Telemundo seventh with a 0.5 for "Rosa Diamante."
ABC moved to first at 9 p.m. with a 4.0 for the CMAs, while CBS slipped to second with a 3.0 for "Person of Interest." Fox was third with a 2.4 for more "X Factor," Univision fourth with a 1.8 for "Abismo de Pasion," NBC fifth with a 1.4 for more "Voice," and CW and Telemundo tied for sixth at 0.6, CW for "Beauty and the Beast" and Telemundo for "Corazon Valiente."
At 10 p.m. ABC remained in first place with a 4.0 for the final hour of the CMAs, with CBS second with a 2.4 for "Elementary." Univision was third with a 1.5 for "Amor Bravio," NBC fourth with a 1.3 for "Rock Center with Brian Williams" and Telemundo fifth with a 0.6 for "Pablo Escobar: El Patron del Mal" (0.7) and "El Rostro de la Venganza" (0.5).
ABC was also first for the night among households with an 8.4 average overnight rating and a 13 share. CBS was second at 7.9/12, Fox third at 3.7/6, NBC fourth at 2.8/4, Univision fifth at 2.0/3, CW sixth at 1.5/2 and Telemundo seventh at 0.7/1.
AFC Championship brings in Hispanic viewers
‘Quantico’ gets a lift in its new Monday slot
This year, a more diverse group of Oscar nominees
NFL playoff games dominate on social media
In age of cord cutting, these cable networks are growing
Voice-first devices: Not quite delivering on the hype
More layoffs at Bergen Record and other Jersey papers
Puzzling out Carlos Slim’s bold U.S. ambitions
Mixed results for the AFC and NFC title games
Coming at you: Media Life’s digital radio series
For PBS, a timely look at the environmental movement
CBS finds its Emmy host: Stephen Colbert
NBC’s ‘The Blacklist’ soars with DVR playback
- Haydn Townsend becomes group CEO at Wunderman
- Samantha DiPippo becomes VP of development at Crown Media
- Lindsay Nelson rises to CMO at Vox Media
- Lea Goldman and Tiffanie Darke become editors in chief at A+E Networks
- Nigel Farage becomes a contributor at Fox News Channel
- Alec Baldwin hosting NBC's 'Saturday Night Live'
- Ray Diaz joins the cast of TV Land's 'Lopez'
- Malcolm-Jamal Warner joins ABC's 'Ten Days in the Valley'
- 'Entertainment Tonight' producer Bonnie Tiegel dies
- Former Village Voice columnist Wayne Barrett dies at 71
- Former journalist William A. Hilliard dies at age 89
This week’s top-rated movies, songs and books
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York