ABC wins Thursday with ‘CMA Awards’
November 2, 2012
ABC's "Country Music Association Awards" boosted the network to an easy victory last night among adults 18-49, its first Thursday win of the season, though the show was down from last year.
The "CMAs" averaged a 3.8 adults 18-49 rating from 8 to 11 p.m., according to Nielsen overnights, down 21 percent from last year's show, which averaged a 4.8.
Last year's show aired on a Wednesday night. This year the special fell to its lowest rating ever, yet it still marked ABC's best night so far of sweeps.
Household TV usage levels continue to be lower than usual because of the effects of Hurricane Sandy, including power outages.
CBS's "The Big Bang Theory" was the night's top-rated program with a 5.1 at 8 p.m.
ABC finished first for the night among 18-49s with a 3.8 average overnight rating and a 10 share. CBS was second at 3.2/9, Fox third at 2.3/6, Univision fourth at 1.6/4, NBC fifth at 1.3/3, CW sixth at 1.1/3 and Telemundo seventh at 0.6/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
CBS started the night in the lead with a 4.3 at 8 p.m. for "Bang" (5.1) and "Two and a Half Men" (3.6), followed by ABC with a 3.4 for the first of three hours of the CMAs. Fox was third with a 2.2 for "The X Factor," Univision was fourth with a 1.6 for "Por Ella Soy Eva," CW fifth with a 1.5 for "The Vampire Diaries" (up 15 percent over last week), NBC sixth with a 1.1 for "The Voice" and Telemundo seventh with a 0.5 for "Rosa Diamante."
ABC moved to first at 9 p.m. with a 4.0 for the CMAs, while CBS slipped to second with a 3.0 for "Person of Interest." Fox was third with a 2.4 for more "X Factor," Univision fourth with a 1.8 for "Abismo de Pasion," NBC fifth with a 1.4 for more "Voice," and CW and Telemundo tied for sixth at 0.6, CW for "Beauty and the Beast" and Telemundo for "Corazon Valiente."
At 10 p.m. ABC remained in first place with a 4.0 for the final hour of the CMAs, with CBS second with a 2.4 for "Elementary." Univision was third with a 1.5 for "Amor Bravio," NBC fourth with a 1.3 for "Rock Center with Brian Williams" and Telemundo fifth with a 0.6 for "Pablo Escobar: El Patron del Mal" (0.7) and "El Rostro de la Venganza" (0.5).
ABC was also first for the night among households with an 8.4 average overnight rating and a 13 share. CBS was second at 7.9/12, Fox third at 3.7/6, NBC fourth at 2.8/4, Univision fifth at 2.0/3, CW sixth at 1.5/2 and Telemundo seventh at 0.7/1.
‘Carmichael Show’ grows in week two
The internet of things, commercialized
A stark outlook for Canadian media
Save this: Fall’s TV premiere dates
‘Pickle and Peanut,’ better than most
Catch the next big wave: Hispanic media
Weekend TV: College football kickoff
Study: Hostile couch potatoes at risk of injury
The scoop on Millennials’ viewing habits
Big surge for ‘Señor de los Cielos’
New from Hulu, commercial-free viewing
Rebekah Brooks back at News Corp. Really.
NFL pushes further into streaming
- Kerri Clark rises to VP at Turner Content Distribution
- Amol Jadhav becomes VP of global expansion at The Weather Co.
- Michelle Harper rises to VP of sales at Cox Media Group
- Tom Betts rises to chief data officer at The Financial Times
- Julie Shapiro becomes executive producer at PRX's Radiotopia
- David Hill and Reginald Hudlin producing ABC's Oscars telecast
- Alex Kingston appearing in BBC America's 'Doctor Who' Christmas special
- Eric Stoltz guesting on CBS's 'Madam Secretary'
- Ross Partridge joins the cast of Netflix's 'Stranger Things'
- Sarah Carter joins CBS's 'Hawaii Five-0'
- Ronny Chieng, Desi Lydic and Roy Wood Jr. join ‘The Daily Show’
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois