Mild week-two decline for ‘American Idol’
Off 10 percent from last week's debut to a 5.4 in 18-49s
January 24, 2013
As expected, “American Idol” fell from last week’s season premiere, but not too far.
The show was down 10 percent in its second Wednesday outing last night, leading Fox to victory in primetime.
“Idol” averaged a 5.4 adults 18-49 rating, according to Nielsen overnights, down from a 6.0 for last week’s debut.
It grew from a 4.8 in its first half hour at 8 p.m. to a 5.7 in its last at 9:30 p.m.
The show was off 16 percent from the same night last year.
Among total viewers, “Idol” averaged 16 million viewers, falling 11 percent from last week.
Elsewhere on the night, ABC’s “Modern Family” was the evening’s No. 2 show among 18-49s behind “Idol,” though it slid 5 percent from last week to a season-low 4.1.
CBS’s “CSI” posted a season-high 2.7 at 10 p.m., up 17 percent from last week.
The CW’s “Supernatural” was up 6 percent week to week in total viewers, to 2.1 million.
Fox finished first for the night among 18-49s with a 5.4 average overnight rating and a 15 share. ABC was second at 2.4/7, CBS third at 2.4/6, Univision fourth at 1.6/4, CW fifth at 1.0/3, NBC sixth at 0.8/2 and Telemundo seventh at 0.6/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. Fox was first with a 5.3 for “Idol,” followed by ABC with a 2.2 for “The Middle” (2.5) and “The Neighbors” (1.9), up 9 percent and 6 percent, respectively, from last week. Univision was third with a 1.6 for “Por Ella Soy Eva,” CBS fourth with a 1.5 for a repeat of “Criminal Minds,” CW fifth with a 1.1 for “Arrow,” NBC sixth with a 0.8 for reruns of “Whitney” and “Guys With Kids,” and Telemundo seventh with a 0.5 for “Pasion Prohibida.”
Fox led again at 9 p.m. with a 5.6 for more “Idol,” while ABC remained second with a 3.2 for “Family” (4.1) and “Suburgatory” (2.3). CBS was third with a 3.0 for a new “Criminal Minds,” Univision fourth with a 1.9 for “Amores Verdaderos,” CW fifth with a 0.9 for “Supernatural,” NBC sixth with a 0.7 for a repeat of “Law & Order: Special Victims Unit” and Telemundo seventh with a 0.6 for “La Patrona.”
CBS took the lead at 10 p.m. with a 2.7 for “CSI,” with ABC second with a 1.8 for “Nashville,” off 18 percent from last week. Univision was third with a 1.4 for “Amor Bravio,” NBC fourth with a 0.8 for a repeat of “Chicago Fire” and Telemundo fifth with a 0.6 for “Pablo Escobar: El patron del Mal” (0.7) and “El Rostro de la Venganza.”
Fox was also first for the night among households with a 9.3 average overnight rating and a 14 share. CBS was second at 6.4/10, ABC third at 4.5/7, Univision fourth at 2.0/3, NBC fifth at 1.8/3, CW sixth at 1.6/2 and Telemundo seventh at 0.7/1.
ABC and CBS tie for first on Friday night
Michelle Obama boosts NBC’s ‘Tonight Show’
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
Trump inauguration draws 30.6 million viewers
CBS takes Thursday night with ‘Big Bang Theory’
Puzzling out Carlos Slim’s bold U.S. ambitions
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
- John Deschner becomes chief innovation officer at TBWA
- Tiffany Egan becomes Australia managing director at DWA
- Robert Langer becomes EVP and CFO at Disney|ABC Television
- Jim Fielding becomes president of consumer products at Fox
- Betty Chen and Tyler Massey join IM Global Television
- Nadine Santos rises to director of programming at Music Choice
- Jane Lynch joins the cast of Discovery Channel's 'Manifesto'
- Kristen Stewart hosting NBC's 'Saturday Night Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York