Mild week-two decline for ‘American Idol’
Off 10 percent from last week's debut to a 5.4 in 18-49s
January 24, 2013
As expected, “American Idol” fell from last week’s season premiere, but not too far.
The show was down 10 percent in its second Wednesday outing last night, leading Fox to victory in primetime.
“Idol” averaged a 5.4 adults 18-49 rating, according to Nielsen overnights, down from a 6.0 for last week’s debut.
It grew from a 4.8 in its first half hour at 8 p.m. to a 5.7 in its last at 9:30 p.m.
The show was off 16 percent from the same night last year.
Among total viewers, “Idol” averaged 16 million viewers, falling 11 percent from last week.
Elsewhere on the night, ABC’s “Modern Family” was the evening’s No. 2 show among 18-49s behind “Idol,” though it slid 5 percent from last week to a season-low 4.1.
CBS’s “CSI” posted a season-high 2.7 at 10 p.m., up 17 percent from last week.
The CW’s “Supernatural” was up 6 percent week to week in total viewers, to 2.1 million.
Fox finished first for the night among 18-49s with a 5.4 average overnight rating and a 15 share. ABC was second at 2.4/7, CBS third at 2.4/6, Univision fourth at 1.6/4, CW fifth at 1.0/3, NBC sixth at 0.8/2 and Telemundo seventh at 0.6/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. Fox was first with a 5.3 for “Idol,” followed by ABC with a 2.2 for “The Middle” (2.5) and “The Neighbors” (1.9), up 9 percent and 6 percent, respectively, from last week. Univision was third with a 1.6 for “Por Ella Soy Eva,” CBS fourth with a 1.5 for a repeat of “Criminal Minds,” CW fifth with a 1.1 for “Arrow,” NBC sixth with a 0.8 for reruns of “Whitney” and “Guys With Kids,” and Telemundo seventh with a 0.5 for “Pasion Prohibida.”
Fox led again at 9 p.m. with a 5.6 for more “Idol,” while ABC remained second with a 3.2 for “Family” (4.1) and “Suburgatory” (2.3). CBS was third with a 3.0 for a new “Criminal Minds,” Univision fourth with a 1.9 for “Amores Verdaderos,” CW fifth with a 0.9 for “Supernatural,” NBC sixth with a 0.7 for a repeat of “Law & Order: Special Victims Unit” and Telemundo seventh with a 0.6 for “La Patrona.”
CBS took the lead at 10 p.m. with a 2.7 for “CSI,” with ABC second with a 1.8 for “Nashville,” off 18 percent from last week. Univision was third with a 1.4 for “Amor Bravio,” NBC fourth with a 0.8 for a repeat of “Chicago Fire” and Telemundo fifth with a 0.6 for “Pablo Escobar: El patron del Mal” (0.7) and “El Rostro de la Venganza.”
Fox was also first for the night among households with a 9.3 average overnight rating and a 14 share. CBS was second at 6.4/10, ABC third at 4.5/7, Univision fourth at 2.0/3, NBC fifth at 1.8/3, CW sixth at 1.6/2 and Telemundo seventh at 0.7/1.
Buh-bye, Boo Boo: TLC cancels reality show
‘Thursday Night Football’ goes out on top
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
FCC: Media mega-mergers are on hold
Competition holds up against World Series
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago