A gingerbread house on the streets of NYC
December 20, 2012
Kids who fantasize about a gingerbread house large enough to actually live in would have been delighted to walk the streets of New York last week.
From Dec. 10-14 ION Network placed a giant gingerbread house on the back of a flatbed truck and visited two or three media agencies each day as a small holiday thank you gesture for work throughout the year.
Inside the house the invited visitors could take a holiday-themed photo in front of an electric fireplace, fill boxes with chocolates and other candies, and listen to holiday music, while of course taking a look at some content from ION.
Outside of the house the network placed branded banners, and a nearby street team handed out candy canes and information about the network.
The gingerbread house was the creation of New York out-of-home agency the michael alan group, which also created a time-lapse video of the construction.
While not as big as a real house, the ION gingerbread piece was no small task. It measured 15 feet long, 9 feet high and 8 feet wide, using thousands of pounds of real ingredients such as gummy bears, brown sugar and icing.