A gingerbread house on the streets of NYC
December 20, 2012
Kids who fantasize about a gingerbread house large enough to actually live in would have been delighted to walk the streets of New York last week.
From Dec. 10-14 ION Network placed a giant gingerbread house on the back of a flatbed truck and visited two or three media agencies each day as a small holiday thank you gesture for work throughout the year.
Inside the house the invited visitors could take a holiday-themed photo in front of an electric fireplace, fill boxes with chocolates and other candies, and listen to holiday music, while of course taking a look at some content from ION.
Outside of the house the network placed branded banners, and a nearby street team handed out candy canes and information about the network.
The gingerbread house was the creation of New York out-of-home agency the michael alan group, which also created a time-lapse video of the construction.
While not as big as a real house, the ION gingerbread piece was no small task. It measured 15 feet long, 9 feet high and 8 feet wide, using thousands of pounds of real ingredients such as gummy bears, brown sugar and icing.
ABC wins the first Friday of February sweeps
A strong sendoff for NBC’s ‘Parenthood’
Readers: It will be a record Super Bowl
The rest of the best of the Super Bowl
‘Kids Baking Championship,’ what fun
Rachel, the stress from work is too much
Tell us your thoughts on Hispanic media
Best tube bets this weekend
Cable overnights: ‘Americans’ dips slightly
New from Snapchat, meet Discover
Survey: Native advertising will soar this year
Coming soon: Nick without the cable bill
Disney Junior planning Latin-inspired princess
- Jeremy Gibney and Rob Esmundo join San Francisco agency Eleven
- Paul Pastor becomes EVP of network strategy at Discovery Channel
- Amy Hyland and Justin Nesci rise at Nickelodeon
- Pete Rumpel becomes chief sales officer at ABI Research
- Lincoln Lopez becomes VP and GM of social media at Univision
- Jim Lawson becomes regional manager at iHeartMedia
- John Reiss rises to executive producer at NBC's 'Meet the Press'
- Roberto Ruiz becomes news anchor at Azteca America
- Tyler James Williams joins CBS's 'Criminal Minds' spinoff
This week’s cable ratings
This month’s new media traffic data
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Looking to fill a media planner job in Chicago
Senior media connections planner/buyer in Columbus
Assistant media buyer opening in San Francisco
Digital media buyer job in Minneapolis
Programmatic media planner wanted in New York