A gingerbread house on the streets of NYC
December 20, 2012
Kids who fantasize about a gingerbread house large enough to actually live in would have been delighted to walk the streets of New York last week.
From Dec. 10-14 ION Network placed a giant gingerbread house on the back of a flatbed truck and visited two or three media agencies each day as a small holiday thank you gesture for work throughout the year.
Inside the house the invited visitors could take a holiday-themed photo in front of an electric fireplace, fill boxes with chocolates and other candies, and listen to holiday music, while of course taking a look at some content from ION.
Outside of the house the network placed branded banners, and a nearby street team handed out candy canes and information about the network.
The gingerbread house was the creation of New York out-of-home agency the michael alan group, which also created a time-lapse video of the construction.
While not as big as a real house, the ION gingerbread piece was no small task. It measured 15 feet long, 9 feet high and 8 feet wide, using thousands of pounds of real ingredients such as gummy bears, brown sugar and icing.
ABC and CBS tie for first on Friday night
Michelle Obama boosts NBC’s ‘Tonight Show’
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
Trump inauguration draws 30.6 million viewers
CBS takes Thursday night with ‘Big Bang Theory’
Puzzling out Carlos Slim’s bold U.S. ambitions
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
- John Deschner becomes chief innovation officer at TBWA
- Tiffany Egan becomes Australia managing director at DWA
- Robert Langer becomes EVP and CFO at Disney|ABC Television
- Jim Fielding becomes president of consumer products at Fox
- Betty Chen and Tyler Massey join IM Global Television
- Nadine Santos rises to director of programming at Music Choice
- Jane Lynch joins the cast of Discovery Channel's 'Manifesto'
- Kristen Stewart hosting NBC's 'Saturday Night Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York