A gingerbread house on the streets of NYC
December 20, 2012
Kids who fantasize about a gingerbread house large enough to actually live in would have been delighted to walk the streets of New York last week.
From Dec. 10-14 ION Network placed a giant gingerbread house on the back of a flatbed truck and visited two or three media agencies each day as a small holiday thank you gesture for work throughout the year.
Inside the house the invited visitors could take a holiday-themed photo in front of an electric fireplace, fill boxes with chocolates and other candies, and listen to holiday music, while of course taking a look at some content from ION.
Outside of the house the network placed branded banners, and a nearby street team handed out candy canes and information about the network.
The gingerbread house was the creation of New York out-of-home agency the michael alan group, which also created a time-lapse video of the construction.
While not as big as a real house, the ION gingerbread piece was no small task. It measured 15 feet long, 9 feet high and 8 feet wide, using thousands of pounds of real ingredients such as gummy bears, brown sugar and icing.
Buh-bye, Boo Boo: TLC cancels reality show
‘Thursday Night Football’ goes out on top
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
FCC: Media mega-mergers are on hold
Competition holds up against World Series
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago