The fondest farewell to Dearest Abby
January 17, 2013
Her real name was Pauline, “Popo” to her friends, but millions of readers across the country knew her simply as Abby. Dear, dear Abby.
Pauline “Popo” Phillips, whose pen name was Abigail Van Buren, passed away yesterday at age 94 of Alzheimer’s disease, according to her longtime syndicator, Universal Uclick.
Phillips began writing the Dear Abby advice column in the 1950s after helping her identical twin sister, Esther “Eppie” Lederer, to pen the popular Ann Landers column.
Lederer had taken over the Landers column after entering a competition. Phillips enjoyed the work so much that she similarly applied to take over an advice column written by Molly Mayfield for The San Francisco Chronicle.
The dueling advice columns prompted a rift between the sisters that lasted for years, though they had patched things up by the time Lederer passed away in 2002.
In her columns, Phillips addressed everything from infidelity to AIDS to sexuality to alcoholism. Though she didn’t always get it right, she was quick to turn things over to her readers when they second-guessed her, and always willing to admit mistakes. It’s estimated that she was read by 110 million people per week at her peak.
In 1987 Jeanne Phillips, Pauline’s daughter, began co-writing the column with her, and took it over in 2002, when Pauline was diagnosed with Alzheimer’s.
She is survived by her husband of 73 years, Mort Phillips.
Tags: Abigail Van Buren, abigail van buren dead, abigal van buren, AIDS, alcoholism, ann landers, dear abby, dear abby dead, Dearest Abby, Esther Eppie Lederer, Jeanne Phillips, Mort Phillips, pauline phillips, Pauline Popo Phillips, Universal Uclick
Why the bright outlook for local advertising
For magazines, moving beyond print and digital
‘Victoria’s Secret’ struts to third-biggest crowd
Time’s person of the year: Pope Francis
CBS: Our streaming audience has soared
Hot on cable: Shows about shows
Five lessons from ‘The Sound of Music’
Audience shrinks for part two of ‘Bonnie’
The word: Discovery eyeing Scripps
San Francisco: Sports is super hot
‘Rodeo Girls,’ way low in the saddle
Real-time buying: Media’s next revolution
For ‘Duck Dynasty,’ a real holiday tweet
- Myles Kellam becomes director of client development at LevLane
- Elizabeth Tumulty rises to president of affiliate relations at CBS
- Bear Fisher becomes SVP of marketing at NBCUniversal
- Vernon Loeb becomes managing editor at The Houston Chronicle
- Jennie Morris and Jerry Blake join cable network Pivot
- Jeff Sottolano becomes director of programming at CBS Radio
- Four join online ad technology company Rubicon Project
- Bette Midler producing and starring in HBO's 'Mae West'
- Megan Mullally guesting on NBC's 'Sean Saves the World'
- Kevin Pollak joins CBS's comedy 'Mom'
- Dann Florek leaving NBC's 'Law & Order: SVU'
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s younger viewer ratings
Senior media planner opening in New York
Senior media buyer and planner in Denver
Programmatic media director in Chicago
Senior media planner position in Calgaray
Senior media planner in Midtown Manhattan