The fondest farewell to Dearest Abby
January 17, 2013
Her real name was Pauline, “Popo” to her friends, but millions of readers across the country knew her simply as Abby. Dear, dear Abby.
Pauline “Popo” Phillips, whose pen name was Abigail Van Buren, passed away yesterday at age 94 of Alzheimer’s disease, according to her longtime syndicator, Universal Uclick.
Phillips began writing the Dear Abby advice column in the 1950s after helping her identical twin sister, Esther “Eppie” Lederer, to pen the popular Ann Landers column.
Lederer had taken over the Landers column after entering a competition. Phillips enjoyed the work so much that she similarly applied to take over an advice column written by Molly Mayfield for The San Francisco Chronicle.
The dueling advice columns prompted a rift between the sisters that lasted for years, though they had patched things up by the time Lederer passed away in 2002.
In her columns, Phillips addressed everything from infidelity to AIDS to sexuality to alcoholism. Though she didn’t always get it right, she was quick to turn things over to her readers when they second-guessed her, and always willing to admit mistakes. It’s estimated that she was read by 110 million people per week at her peak.
In 1987 Jeanne Phillips, Pauline’s daughter, began co-writing the column with her, and took it over in 2002, when Pauline was diagnosed with Alzheimer’s.
She is survived by her husband of 73 years, Mort Phillips.
Tags: Abigail Van Buren, abigail van buren dead, abigal van buren, AIDS, alcoholism, ann landers, dear abby, dear abby dead, Dearest Abby, Esther Eppie Lederer, Jeanne Phillips, Mort Phillips, pauline phillips, Pauline Popo Phillips, Universal Uclick
Nikki Finke may have a new purpose in 2015
Tell us, what was the big story of 2014?
Facebook: ‘Thrones’ was the year’s top show
Final tally: 190 new magazines launched in 2014
No duPont Awards for broadcast networks
Sony: We’ll be releasing ‘The Interview.’ Really.
The year that was: 2014 by the numbers
An up and down year for broadcast
The buzziest new cable shows of 2015
Our OOH outlook: More connectivity
Our newspaper outlook: Not good
Our magazine outlook: More upheaval
The ad outlook for 2015: Pretty decent
- Helen Prokos becomes group creative director at Publicis Hawkeye
- James Florez becomes Dallas GM at Allison+Partners
- Robyn Hurd, Michael Oesterlin and Lorenzo Bertolotti join A+E
- Nate Lanxon becomes senior editor at Bloomberg Media
- Marian Bull becomes associate digital editor at Saveur
- Byron Pitts becomes co-anchor at ABC's 'Nightline'
- Annie Wersching joins CW's 'The Vampire Diaries'
- Daniel Wu joins the cast of AMC's 'Badlands'
- Ashley Tisdale guesting on ABC Family's 'Young & Hungry'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media buyer opening in Memphis
Media planner/buyer wanted in Boston
Needed: Digital media coordinator in Roswell, Ga.
Media buyer/digital strategist job in Cedar Falls, Iowa
Broadcast media buyer wanted in Denver