A first look at the 2013 upfront schedule
Oxygen kicks off Tuesday, followed by Nick and Disney
February 4, 2013
February brings more than sweeps, Super Bowl and snowy weather.
In just a few days the upfront season will begin.
Oxygen will have the first presentation, taking place Tuesday and piggybacking on the premiere of the new Naomi Campbell supermodel search show “The Face.”
Another early presenter, Cartoon Network, actually hit the road this year.
A few days ago it released programming information for the coming season, and now the network is sending ad sales, marketing and programming executives from the channel to 15 cities across the country to promote its new and returning shows.
The road trip began last week and continues through March.
Cartoon will get a jump on the other two major kids’ cable networks.
Nickelodeon will hold its upfront Feb. 26, and Disney will follow two weeks later, on March 12.
A complete schedule of cable upfronts is still being finalized and will run in Media Life in the coming days.
The broadcast networks will hold their traditional mid-May presentations.
Though the English-language networks haven’t released their official dates, many of the Spanish-language nets have.
Univision, the No. 1 Hispanic network, is holding its upfront on May 14.
Univision’s newly rebranded UniMas, formerly TeleFutura, and Galavision will also hold their upfronts that day.
Telemundo, coming off its highest-rated January in network history, will hold its upfront on the same day as Univision. It will take place at 6 p.m. May 14 at.
A third Hispanic broadcaster, Azteca, has also slated its presentation for May 13 at 6 p.m. It will mark 10 years since the broadcaster’s first upfront in New York City.
Of course, these days the TV upfront isn’t the only one taking place.
Last year online video companies got together for their first-ever “newfront,” the web equivalent of the upfront.
Big players such as AOL, Hulu and Google offered advertisers first looks at their upcoming web programming.
This year the Digital Content Newfronts, as the event is officially called, will run from April 29 to May 3.
Eighteen digital content publishers in all, including event founders AOL, Digitas, Google, Hulu, Microsoft Advertising and Yahoo, will make presentations.
Here’s the schedule for the Newfronts:
8 a.m. – Wall Street Journal
11:30 a.m. – The Weather Company
2 p.m. – Microsoft Advertising
6 p.m. – Yahoo!
8 a.m. – Hulu
11:30 a.m. – Digital Broadcasting Group
2 p.m. – AOL
6 p.m. – CBS Interactive
11:30 a.m. – Blip
2 p.m. – Condé Nast Entertainment
6 p.m. – Google
8 a.m. – Disney Interactive
2 p.m. – Digitas
6 p.m. – Vevo
8 a.m. – Alloy Digital
11:30 a.m. – Crackle at Sony Pictures Television
2 p.m. – Buzzmedia
6 p.m. – Zynga
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So, how will the upfront shake out?
- Marianne Gambelli becomes chief investment officer at Horizon Media
- Andy Grant becomes associate creative director at CP + B
- Shashi Seth becomes president at Tribune Digital Ventures
- Julie Piepenkotter rises to EVP of research at FX
- Cherie Cohen becomes SVP of cable ad sales at NBCUniversal
- Andrew Leisner rises to motorcycle group publisher at Bonnier
- Dominic Laval becomes director of business development at Capablue
- Paul Barford becomes chief scientist at Broadcast Interactive Media
- Mia Maestro joins FX drama pilot 'The Strain'
- Giuliana Rancic and Nick Jonas hosting NBC's 'Miss USA'
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