A first look at the 2013 upfront schedule
Oxygen kicks off Tuesday, followed by Nick and Disney
February 4, 2013
February brings more than sweeps, Super Bowl and snowy weather.
In just a few days the upfront season will begin.
Oxygen will have the first presentation, taking place Tuesday and piggybacking on the premiere of the new Naomi Campbell supermodel search show “The Face.”
Another early presenter, Cartoon Network, actually hit the road this year.
A few days ago it released programming information for the coming season, and now the network is sending ad sales, marketing and programming executives from the channel to 15 cities across the country to promote its new and returning shows.
The road trip began last week and continues through March.
Cartoon will get a jump on the other two major kids’ cable networks.
Nickelodeon will hold its upfront Feb. 26, and Disney will follow two weeks later, on March 12.
A complete schedule of cable upfronts is still being finalized and will run in Media Life in the coming days.
The broadcast networks will hold their traditional mid-May presentations.
Though the English-language networks haven’t released their official dates, many of the Spanish-language nets have.
Univision, the No. 1 Hispanic network, is holding its upfront on May 14.
Univision’s newly rebranded UniMas, formerly TeleFutura, and Galavision will also hold their upfronts that day.
Telemundo, coming off its highest-rated January in network history, will hold its upfront on the same day as Univision. It will take place at 6 p.m. May 14 at.
A third Hispanic broadcaster, Azteca, has also slated its presentation for May 13 at 6 p.m. It will mark 10 years since the broadcaster’s first upfront in New York City.
Of course, these days the TV upfront isn’t the only one taking place.
Last year online video companies got together for their first-ever “newfront,” the web equivalent of the upfront.
Big players such as AOL, Hulu and Google offered advertisers first looks at their upcoming web programming.
This year the Digital Content Newfronts, as the event is officially called, will run from April 29 to May 3.
Eighteen digital content publishers in all, including event founders AOL, Digitas, Google, Hulu, Microsoft Advertising and Yahoo, will make presentations.
Here’s the schedule for the Newfronts:
8 a.m. – Wall Street Journal
11:30 a.m. – The Weather Company
2 p.m. – Microsoft Advertising
6 p.m. – Yahoo!
8 a.m. – Hulu
11:30 a.m. – Digital Broadcasting Group
2 p.m. – AOL
6 p.m. – CBS Interactive
11:30 a.m. – Blip
2 p.m. – Condé Nast Entertainment
6 p.m. – Google
8 a.m. – Disney Interactive
2 p.m. – Digitas
6 p.m. – Vevo
8 a.m. – Alloy Digital
11:30 a.m. – Crackle at Sony Pictures Television
2 p.m. – Buzzmedia
6 p.m. – Zynga
Cable overnights: Solid start for ‘Houdini’
Cancellations for TBS and Fox programs
ABC and NBC on top as summer sets
Wanna be in an ad? Quick, do a selfie!
ISIS claims to have killed another journalist
NBC’s ‘Ninja’ slithers to best rating in a month
Terrible timing for ‘Sleepy Hollow’ stunt
Fred Ryan becomes publisher of Washington Post
Slow start for political spending in 2014
New Orleans: TV news is really hot
ABC’s ‘Forever:’ More like a few weeks
‘My Friends Call Me Johnny,’ old dude
And now, the news from David Muir
- David Malachowski becomes group account director at Swirl
- AOL brand group CEO Susan Lyne moves to BBG Fund
- Satnam Gandhi becomes chief technology officer at PageScience
- Ted Gold joins Spike TV as SVP of scripted original series
- Patrick Warburton reprising role in ‘The Tick’
- Steve Zahn, Andrea Anders and Tyne Daly guesting on ‘Modern Family’
- Paul Sorvino, Rob Huebel and Dan Bakkedahl join ABC’s ‘The Goldbergs’
- Jermaine Fowler developing a comedy for ABC
- Cory Gnazzo becomes executive producer of ‘The Rachel Maddow Show’
- Lawyer: McKayla Maroney was underage in stolen pictures
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Junior media planner job in the Washington area
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC