A first look at the 2013 upfront schedule
Oxygen kicks off Tuesday, followed by Nick and Disney
February 4, 2013
February brings more than sweeps, Super Bowl and snowy weather.
In just a few days the upfront season will begin.
Oxygen will have the first presentation, taking place Tuesday and piggybacking on the premiere of the new Naomi Campbell supermodel search show “The Face.”
Another early presenter, Cartoon Network, actually hit the road this year.
A few days ago it released programming information for the coming season, and now the network is sending ad sales, marketing and programming executives from the channel to 15 cities across the country to promote its new and returning shows.
The road trip began last week and continues through March.
Cartoon will get a jump on the other two major kids’ cable networks.
Nickelodeon will hold its upfront Feb. 26, and Disney will follow two weeks later, on March 12.
A complete schedule of cable upfronts is still being finalized and will run in Media Life in the coming days.
The broadcast networks will hold their traditional mid-May presentations.
Though the English-language networks haven’t released their official dates, many of the Spanish-language nets have.
Univision, the No. 1 Hispanic network, is holding its upfront on May 14.
Univision’s newly rebranded UniMas, formerly TeleFutura, and Galavision will also hold their upfronts that day.
Telemundo, coming off its highest-rated January in network history, will hold its upfront on the same day as Univision. It will take place at 6 p.m. May 14 at.
A third Hispanic broadcaster, Azteca, has also slated its presentation for May 13 at 6 p.m. It will mark 10 years since the broadcaster’s first upfront in New York City.
Of course, these days the TV upfront isn’t the only one taking place.
Last year online video companies got together for their first-ever “newfront,” the web equivalent of the upfront.
Big players such as AOL, Hulu and Google offered advertisers first looks at their upcoming web programming.
This year the Digital Content Newfronts, as the event is officially called, will run from April 29 to May 3.
Eighteen digital content publishers in all, including event founders AOL, Digitas, Google, Hulu, Microsoft Advertising and Yahoo, will make presentations.
Here’s the schedule for the Newfronts:
8 a.m. – Wall Street Journal
11:30 a.m. – The Weather Company
2 p.m. – Microsoft Advertising
6 p.m. – Yahoo!
8 a.m. – Hulu
11:30 a.m. – Digital Broadcasting Group
2 p.m. – AOL
6 p.m. – CBS Interactive
11:30 a.m. – Blip
2 p.m. – Condé Nast Entertainment
6 p.m. – Google
8 a.m. – Disney Interactive
2 p.m. – Digitas
6 p.m. – Vevo
8 a.m. – Alloy Digital
11:30 a.m. – Crackle at Sony Pictures Television
2 p.m. – Buzzmedia
6 p.m. – Zynga
This summer’s winners and losers
The future for Forbes and other business titles
Swing and a miss for the British Open
‘Manhattan,’ not a bomb but little spark
So, what’s your take on Fox-Time Warner?
For Lifetime, heels kicking up high
Cable overnights: ‘Hip Hop’ jumps on VH1
How many subscribers did Aereo have, anyway?
Right now at Comic-Con: PETA’s latest work
Study: Relevancy matters for sponsored stories
Fortune finds a new editor: Alan Murray
Fox wins Monday with two servings of Ramsay
This week’s cable ratings
- Jeff Brooks becomes chief commercial officer at Assembly
- Scott Monty becomes EVP of strategy at SHIFT Communications
- Amanda Hughes-Watkins and Crystal Ginn join Kettle
- Nick Kaplan becomes creative director at Barton F. Graf
- Andy Wright becomes publisher at The New York Times Magazine
- Tia Maggini becomes VP of original movies at Lifetime
- Megan Murphy rises to Washington bureau chief at The Financial Times
- Mark Green becomes SVP of product strategy at Simulmedia
- Brian Hallisay joins the cast of ABC's 'Revenge'
- Ed Helms, Ed Harris and Hilary Swank eyeing drama ‘One Percent’
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago
Assistant media buyer job in Iowa City
Media strategist position in Stamford