A boost for season finale of ‘Survivor’
Averages a 3.2 in 18-49s, up 10 percent from spring ender
December 17, 2012
Despite a later-than-usual start due to an overtime football game and coverage of President Barack Obama’s address to the nation about the Newtown, Conn., shootings, CBS’s “Survivor” finale saw ratings rise from last spring.
“Survivor: Philippines” averaged a 3.2 adults 18-49 rating from 9 to 11 p.m., according to Nielsen overnights, up 10 percent over spring’s 2.9.
The bigger ratings came despite the unexpected delays, which pushed the finale to its latest start time ever.
But the OT football game also gave CBS a substantial audience to advertise the final to. The game averaged a huge 8.5 from 7 to 8 p.m.
Not surprisingly, the post-“Survivor” finale reunion show lost much of that audience as people headed to bed, averaging a 2.3 in its first half hour starting at 11 p.m.
NBC still finished first for the night with “Sunday Night Football,” which posted its third-highest household rating of the season, a 15.2.
On ABC, the special on “Bachelorette” Ashley’s wedding to J.P. managed just a 0.9 among 18-49s from 9 to 11 p.m.
Meanwhile, for the night, NBC finished first with a 6.2 adults 18-49 rating and 15 share. CBS was second with a 4.9/12, Fox third with a 1.5/4, Univision fourth with a 1.2/3, ABC fifth with a 1.1/3, and Telemundo sixth with a 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
Also, ratings for NBC’s and CBS’s NFL coverage are approximate as fast nationals measure timeslot and not actual program data.
At 7 p.m. CBS won the hour with the 8.5 for NFL runover. NBC was second with a 2.9 for “Football Night in America.” ABC’s “America’s Funniest Home Videos” repeat was third with a 1.4, followed by Fox’s rerun of “The Cleveland Show” (1.3) followed by an original “Cleveland” (1.4) with a 1.3. Univision took fifth with a 0.9 for “Aqui y Ahora” and Telemundo sixth with a 0.5 for the first hour of the movie “Shrek the Third.”
NBC led at 8 p.m. with a 6.5 for NFL pregame and the start of “Sunday Night Football,” with CBS second with a 4.6 for “60 Minutes.” Fox was third with a 1.6 for “The Simpsons” (1.9) and “Bob’s Burgers” (1.2). ABC and Univision tied for fourth at 1.2, ABC for a repeat of “Wipeout” and Univision for “Jenni Rivera: La Diva en Concierto,” and Telemundo was sixth with a 0.5 for the end of the movie “Shrek” and the start of “Cars.” (The networks all carried some coverage of Obama’s address in this hour as well.)
At 9 p.m. NBC was first with an 8.0 for football, followed by CBS with a 3.4 for “Survivor.” Fox was third with a 1.6 for reruns of “Family Guy ” and “American Dad,” Univision fourth with a 1.3 for “Jenni Rivera,” ABC fifth with a 0.9 for “The Bachelorette: Ashley and J.P.’s Wedding” and Telemundo sixth with a 0.5 for its movie.
NBC was first again at 10 p.m. with a 7.2 for football, with CBS second with a 3.0 for the end of “Survivor.” Univision was third with a 1.3 for “Sal y Pimienta,” ABC fourth with a 0.9 for “Bachelorette” and Telemundo fifth with a 0.5 for “Cars.”
Among households, CBS took first with a 10.1/16. NBC was second with a 9.9/15, ABC was third with a 2.6/4, Fox was fourth with a 2.0/3, Univision was fifth with a 1.7/3, and Telemundo was sixth with a 0.5/1.
Summer’s DVR winners: ‘Pines’ and ‘Dome’
UFC fight pounds the Twitter competition
Coming, a new way to listen to FM radio
Study: Think digital video, think mobile
Whoa, wild animals lit brightly at night
‘Life in Pieces,’ lacking instructions
Tell us your thoughts on radio
Jamming with country’s top acts
AT&T makes its first DirecTV play
Why ratings decline: A case study
American Journalism Review is no more
Goodbye MundoFox, hello MundoMax
Time Inc.: We’ll give you more ways to target
- Jennifer Gerstenblatt rises to VP of current programming at ABC Family
- Elizabeth Anne Shaw becomes editor in chief at FamilyFun
- Marcy Polanco becomes VP of marketing at CÜR Media
- Brett Eldredge becomes a judge on ABC's Miss America
- Adam Busch joins Fox's 'Empire' and USA's 'Colony'
- Andre Benjamin joins the cast of ABC's 'American Crime'
- Ian McShane joins HBO's 'Game of Thrones'
- Raven-Symone guesting on Disney Channel's 'K.C. Undercover'
- Writer and NPR commentator Alan Cheuse dies at age 75
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois