A boost for season finale of ‘Survivor’
Averages a 3.2 in 18-49s, up 10 percent from spring ender
December 17, 2012
Despite a later-than-usual start due to an overtime football game and coverage of President Barack Obama’s address to the nation about the Newtown, Conn., shootings, CBS’s “Survivor” finale saw ratings rise from last spring.
“Survivor: Philippines” averaged a 3.2 adults 18-49 rating from 9 to 11 p.m., according to Nielsen overnights, up 10 percent over spring’s 2.9.
The bigger ratings came despite the unexpected delays, which pushed the finale to its latest start time ever.
But the OT football game also gave CBS a substantial audience to advertise the final to. The game averaged a huge 8.5 from 7 to 8 p.m.
Not surprisingly, the post-“Survivor” finale reunion show lost much of that audience as people headed to bed, averaging a 2.3 in its first half hour starting at 11 p.m.
NBC still finished first for the night with “Sunday Night Football,” which posted its third-highest household rating of the season, a 15.2.
On ABC, the special on “Bachelorette” Ashley’s wedding to J.P. managed just a 0.9 among 18-49s from 9 to 11 p.m.
Meanwhile, for the night, NBC finished first with a 6.2 adults 18-49 rating and 15 share. CBS was second with a 4.9/12, Fox third with a 1.5/4, Univision fourth with a 1.2/3, ABC fifth with a 1.1/3, and Telemundo sixth with a 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
Also, ratings for NBC’s and CBS’s NFL coverage are approximate as fast nationals measure timeslot and not actual program data.
At 7 p.m. CBS won the hour with the 8.5 for NFL runover. NBC was second with a 2.9 for “Football Night in America.” ABC’s “America’s Funniest Home Videos” repeat was third with a 1.4, followed by Fox’s rerun of “The Cleveland Show” (1.3) followed by an original “Cleveland” (1.4) with a 1.3. Univision took fifth with a 0.9 for “Aqui y Ahora” and Telemundo sixth with a 0.5 for the first hour of the movie “Shrek the Third.”
NBC led at 8 p.m. with a 6.5 for NFL pregame and the start of “Sunday Night Football,” with CBS second with a 4.6 for “60 Minutes.” Fox was third with a 1.6 for “The Simpsons” (1.9) and “Bob’s Burgers” (1.2). ABC and Univision tied for fourth at 1.2, ABC for a repeat of “Wipeout” and Univision for “Jenni Rivera: La Diva en Concierto,” and Telemundo was sixth with a 0.5 for the end of the movie “Shrek” and the start of “Cars.” (The networks all carried some coverage of Obama’s address in this hour as well.)
At 9 p.m. NBC was first with an 8.0 for football, followed by CBS with a 3.4 for “Survivor.” Fox was third with a 1.6 for reruns of “Family Guy ” and “American Dad,” Univision fourth with a 1.3 for “Jenni Rivera,” ABC fifth with a 0.9 for “The Bachelorette: Ashley and J.P.’s Wedding” and Telemundo sixth with a 0.5 for its movie.
NBC was first again at 10 p.m. with a 7.2 for football, with CBS second with a 3.0 for the end of “Survivor.” Univision was third with a 1.3 for “Sal y Pimienta,” ABC fourth with a 0.9 for “Bachelorette” and Telemundo fifth with a 0.5 for “Cars.”
Among households, CBS took first with a 10.1/16. NBC was second with a 9.9/15, ABC was third with a 2.6/4, Fox was fourth with a 2.0/3, Univision was fifth with a 1.7/3, and Telemundo was sixth with a 0.5/1.
This week’s top-rated movies, songs and books
Now, your first preview for this year’s Super Bowl
Meet the cord nevers, a subset of Millennials
Trump inauguration draws 30.6 million viewers
Puzzling out Carlos Slim’s bold U.S. ambitions
Coming at you: Media Life’s digital radio series
For once-promising ‘Quantico,’ a second chance
ABC and CBS tie for first on Friday night
Michelle Obama boosts NBC’s ‘Tonight Show’
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
CBS takes Thursday night with ‘Big Bang Theory’
New York leads the Ellie nominations, once again
- John Deschner becomes chief innovation officer at TBWA
- Tiffany Egan becomes Australia managing director at DWA
- Robert Langer becomes EVP and CFO at Disney|ABC Television
- Jim Fielding becomes president of consumer products at Fox
- Betty Chen and Tyler Massey join IM Global Television
- Nadine Santos rises to director of programming at Music Choice
- Jane Lynch joins the cast of Discovery Channel's 'Manifesto'
- Kristen Stewart hosting NBC's 'Saturday Night Live'
This week’s top-rated movies, songs and books
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York