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"My Name is Earl" may not
revive the sitcom on its own but it could revive NBC.
The quirky, critically acclaimed new comedy debuted last
night to a very impressive 6.4 adults 18-49 rating at 9 p.m., according to
Nielsen overnights. It was the night's highest-rated show by nearly a full
ratings point and also took lots of bite from Fox's "House"
while boosting lead-out "The Office" to its best numbers since
its debut last year.
“Earl’s” 18-49 rating is 36 percent higher than the
4.7 overnight rating “Father of the Pride” premiered to last year in
the same timeslot. It was up 78 percent over NBC's 3.6 9-9:30 timeslot
rating last year.
It was the highest-rated new comedy premiere on any network
since NBC’s “Joey” averaged a 7.2 last fall. It had the best Tuesday
premiere for any new shows in the past three years.
“Earl” also gave lead-out “The Office” a huge
boost. Airing at 9:30 p.m., “The Office,” posted a 4.3 rating among
18-49s, a 72 percent increase over the 2.5 rating it averaged last season.
Of course, the big question is
whether "Earl" can keep it up. "Joey" fell to below a
4.0 by season's end last year, and it remains to be seen whether the big
buzz that drove viewers to tune in will last. But certainly NBC has to be
thrilled even if it falls by a full point next week. It's been years since
the network had a dominant comedy Tuesday at 9, with even "Frasier"
slipping in its final years.
“Earl” helped propel NBC to a first-place finish for
the night among 18-49s with a 4.7 average rating and a 12 share. Fox
finished second at 3.9/10, CBS third at 3.5/9, ABC fourth at 2.6/7, the WB
fifth at 2.3/6 and UPN sixth at 1.7/5.
Meanwhile, a 90-minute “Dancing with the Stars”
dance-off special between finalists Kelly Monaco and John O’Hurley
averaged just a 2.8 rating among 18-49s,less than half the 6.5 overnight rating posted by the show’s season finale in July.
Also, the second episode of the WB’s “Supernatural”
slipped 16 percent week-to-week to a 2.1 average rating among 12-34s, but
that loss isn’t too bad considering it went head-to-head with NBC’s
“Earl” and “Office” premieres.
CBS started the night in the lead with a 3.5 average rating
at 8 p.m. for the season premiere of “NCIS.” NBC was second that hour
with a 3.4 for “The Biggest Loser” and Fox third with a 3.0 for
episode No. 2 of its new drama “Bones,” down significantly from last
week’s 3.9. ABC was fourth that hour with a 2.5 average for the season
premiere of “According to Jim” (2.4) and the first half hour of the
“Stars” special (2.5).
NBC took the lead at 9 p.m. with a 5.4 average for the
“Earl” (6.4) and “Office” (4.3) premieres. Fox took second that
hour with a 4.8 average for “House,” down 19 percent from last
week’s 5.9, and CBS was third with a 3.2 for “Big Brother.”
NBC led again at 10 p.m., this time with a 5.4 average
rating for the season premiere of “Law & Order: SVU.” CBS was
second with a 3.9 average for the series finale of “Rock Star: INXS”
and ABC third with a 2.4 for “Wife Swap.”
NBC
also led the night among households with a 7.9 average rating and a 12
share. CBS and Fox tied for second at 6.6/10, ABC was fourth at 6.3/10,
the WB fifth at 3.3/5 and UPN sixth at 2.4/4.
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