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Ink tales: Tattooing
as the new reality

'Miami Ink' and 'Inked' make an indelible impression

By Abigail Azote

   First there was “American Chopper," a show about a father-son team who builds custom motorcycles. Who would watch that? Lots of folks, it turned out.
   Now we have two cable shows about tattooing, TLC’s “Miami Ink” and A&E’s “Inked,” which both debuted in July, and they too are doing well, catching with viewers much the way "Chopper" first did two years ago.
   There's a lesson here. Viewers may complain about too many reality shows on television, but they'll in fact watch almost anything, whether they have a personal interest or not, as long it's deftly presented. Certainly the two tattoo shows are reality television as we've come to think of it, as is "Chopper," but it
's all really documentary-making, by comparison an ancient television craft.
   Both tattooing shows chronicle a niche culture through traditional nonfiction journalism using the device of  narrative rather than a contest, in the manner of so many reality shows.
   “Miami Ink,” which airs Tuesdays at 10 p.m., is about a bunch of guys working at a tattoo parlor in Miami’s South Beach. It has averaged 1.2 million total viewers for six original episodes so far. That’s 55 percent better than TLC’s primetime average for the past six weeks.
   “Inked,” which airs Wednesdays at 9 p.m., is about a bunch of guys working at a tattoo parlor at the Palms Hotel Casino in Las Vegas. It has averaged 1 million total viewers for nine original episodes. 
   While that's about even with A&E’s primetime total viewers average since August, the series has succeeded in bringing in an audience that's considerably younger, with a median age of 33, well below the network's 50.8.
   Both shows have a long way to go until they reach "Chopper" levels; in fact, they probably never will. That show averaged 4 million total viewers at its peak, with many in the mal 18-54 demographic. It is Discovery's top show among men. 
   The success of the two tattoo shows bodes well for the reality genre, casting out the net of its potential subjects well beyond the sort of contests in "Survivor" to include just about anything that arouses curiosity among viewers. 
  What bonds "Chopper” and the two tattoo series is the passion of the subjects for their craft. At the least, we can expect of whole slew of new series about folks in peculiar or offbeat lines of work.
 
  The question from the earliest days of reality TV was what might it morph into? We may now have the answer.

   Meanwhile, in other cable ratings for the week ended Sept. 11:

Top five networks in primetime (18-49s): TNT, ESPN, Spike, Discovery, TBS

Top five networks in primetime (total viewers): TNT, Fox News, ESPN, Spike, USA

Top movie (18-49s): Lifetime’s “Speak” (Monday 9 p.m.) 1.5 million

Top sporting event (total viewers): ESPN’s “Sunday Night Football” (Sunday 8:28 p.m.) 11.25 million

Shows making the top 10 among 18-34s, 18-49s and 25-54s: ESPN’s “Sunday Night Football” (Sunday, 8:28 p.m.); ESPN’s “NFL Primetime” (Sunday, 7:30 p.m.); Spike’s “WWE Entertainment” (Monday, 10 p.m.); Spike’s “WWE Entertainment” (Monday, 9 p.m.); ESPN’s “SportsCenter” (Sunday, 11:50 p.m.)

Show on the rise: “Sunday Night Football,” ESPN, 8:28 p.m. ESPN kicked off its final season of “Sunday Night Football” on a high note with Indianapolis vs. Baltimore, averaging 8.16 million households. That’s up 8.5 percent from last year’s Kansas City-Denver game, which averaged 7.52 million. Sunday night’s Colts-Ravens matchup was the No. 1 program for the week among 18-49s, 18-34s, 25-54s and total viewers. 

Show on the decline: “Rome,” HBO, Sunday, 9 p.m. In its third outing, the recently renewed show dipped to 2.6 million total viewers, down 13 percent from last week and 35 percent from its Aug. 28 debut.

 

TOP 25 AD-SUPPORTED CABLE NETWORKS
Ranked on Household Rating
 Week Ending September 11

Rank

Primetime

Total Day

Net

(000)

Net

(000)

1

TNT

2376

NICK

1540

2

FOXN

2123

FOXN

1358

3

ESPN

1935

NAN*

1261

4

CNN

1610

TNT

1121

5

USA

1544

CNN

1061

6

SPK

1499

TOON

929

7

NAN

1433

ADSM*

921

8

LIF

1368

LIF

864

9

TOON

1224

ESPN

775

10

TBSC

1190

USA

756

11

HIST

1141

TBSC

734

12

DISC

1108

SPK

703

13

FX

937

HIST

549

14

MTV

904

MTV

537

15

SCIF

867

DISC

519

16

AEN

822

AMC

503

17

AMC

819

AEN

499

18

HALL

796

FAM

491

19

TVLD

791

HALL

487

20

HGTV

746

FX

476

21

ESP2

708

TVLD

467

22

CORT

705

HGTV

444

23

CMDY

675

SCIF

427

24

FAM

671

FOOD

416

25

MSNB

598

MSNB

401

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 25 AD-SUPPORTED CABLE PROGRAMS
Ranked on Households
 Week Ending September 11

Rank

Program

Net

(000)

1

Colts/Ravens

ESPN

8161

2

The Closer

TNT

4614

3

Filght That Fought Back

DISC

4568

4

Chevy Rock N Roll 400

TNT

3676

5

NFL Prime Time

ESPN

3414

6

WWE Entertainment

SPK

3275

7

The O'Reilly Factor

FOXN

3218

8

The O'Reilly Factor

FOXN

3204

9

Sportscenter

MTV

3147

10

SR/New Orleans Police PC

FOXN

3120

11

WWE Entertainment

SPK

3106

12

Fox News Live

FOXN

3100

13

Fox News Live

FOXN

3079

14

Fairly Odd Parents

NICK

3010

15

Law & Order: SVU

USA

2966

16

The O'Reilly Factor

FOXN

2929

17

Law & Order

TNT

2885

18

Law & Order

TNT

2877

19

Fox News Live

FOXN

2841

20

Hannity & Colmes

FOXN

2832

21

The O'Reilly Factor

FOXN

2830

22

SR/Defense Dept Briefing

FOXN

2823

23

Fox News Live

FOXN

2797

24

Catscratch

NICK

2792

25

On The Record W/Greta

FOXN

2737

Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-34
 Week Ending September 11

Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

ESPN

639

ADSM*

403

2

TNT

492

NAN*

341

3

SPK

482

ESPN

287

4

TBSC

448

TNT

279

5

MTV

421

TBSC

261

6

DISC

395

NICK

247

7

FX

345

MTV

238

8

CMDY

322

SPK

233

9

USA

310

FX

186

10

NAN

284

USA

180

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-34
 Week Ending September 11

Rank

PROGRAM

NET

(000)

1

Colts/Ravens

ESPN

2889

2

Real World XVI

MTV

1766

3

WWE Entertainment

SPK

1456

4

Filght That Fought Back

DISC

1413

5

NFL Prime Time

ESPN

1399

6

WWE Entertainment

SPK

1340

7

Laguna Beach

MTV

1292

8

Sportscenter

ESPN

1149

9

My Super Sweet Sixteen

MTV

1137

10

Futurama

ADSM

1011

Source: Turner Entertainment Research based on data from Nielsen Media Research.


TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-49
 Week Ending September 11

 Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

TNT

1346

TNT

677

2

ESPN

1331

NAN*

613

3

SPK

1078

ESPN

537

4

DISC

937

TBSC

523

5

TBSC

906

ADSM*

517

6

USA

841

SPK

511

7

FX

727

FOXN

468

8

SCIF

663

LIF

444

9

FOXN

658

NICK

428

10

HIST

631

USA

427

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-49
 Week Ending September 11

Rank

PROGRAM

NET

(000)

1

Colts/Ravens

ESPN

6193

2

Filght That Fought Back

DISC

4082

3

NFL Prime Time

ESPN

2865

4

WWE Entertainment

SPK

2687

5

Chevy Rock N Roll 400

TNT

2552

6

WWE Entertainment

SPK

2543

7

The Closer

TNT

2340

8

Real World XVI

MTV

2246

9

Sportscenter

ESPN

2080

10

C.S.I.

SPK

2029

Source: Turner Entertainment Research based on data from Nielsen Media Research.\


TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 25-54
 Week Ending September 11

 

PRIME TIME

TOTAL DAY

Rank

Net

(000)

Net

(000)

1

TNT

1550

TNT

718

2

ESPN

1339

FOXN

585

3

SPK

1090

NAN*

508

4

DISC

947

ESPN

507

5

USA

927

SPK

499

6

FOXN

857

CNN

480

7

TBSC

842

TBSC

468

8

HIST

762

LIF

453

9

CNN

728

USA

444

10

SCIF

694

DISC

377

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 25-54
 Week Ending September 11

Rank

PROGRAM

NET

(000)

1

Colts/Ravens

ESPN

6194

2

Filght That Fought Back

DISC

4339

3

Chevy Rock N Roll 400

TNT

3063

4

The Closer

TNT

3017

5

NFL Prime Time

ESPN

2893

6

WWE Entertainment

SPK

2398

7

WWE Entertainment

SPK

2357

8

C.S.I.

SPK

2010

9

Sportscenter

ESPN

1977

10

C.S.I.

SPK

1798

Source: Turner Entertainment Research based on data from Nielsen Media Research.

 


Sept. 14, 2005 © 2005 Media Life


- Abigail Azote is a staff writer for Media Life.


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