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First there was “American Chopper," a show about a father-son team
who builds custom motorcycles. Who would watch that? Lots of folks,
it turned out.
Now we have two cable shows about tattooing, TLC’s “Miami Ink” and A&E’s “Inked,” which both
debuted in July, and they too are doing well, catching with viewers much the way "Chopper" first did
two years ago.
There's a lesson here. Viewers may complain about too many
reality shows on television, but they'll in fact watch almost
anything, whether they have a personal interest or not, as long it's
deftly presented. Certainly the two tattoo shows are reality
television as we've come to think of it, as is "Chopper,"
but it's all really documentary-making, by comparison an
ancient television craft.
Both tattooing shows chronicle a niche culture through
traditional nonfiction journalism using the device of
narrative rather
than a contest, in the manner of so many reality shows.
“Miami
Ink,” which airs Tuesdays at 10 p.m., is about a bunch of guys
working at a tattoo parlor in Miami’s South Beach. It has averaged
1.2 million total viewers for six original episodes so far. That’s
55 percent better than TLC’s primetime average for the past six
weeks.
“Inked,”
which airs Wednesdays at 9 p.m., is about a bunch of guys working at
a tattoo parlor at the Palms Hotel Casino in Las Vegas. It has
averaged 1 million total viewers for nine original episodes.
While that's
about even with A&E’s primetime total viewers average since
August, the series has succeeded in bringing in an audience that's
considerably younger, with a median age of 33, well below the
network's 50.8.
Both shows have a long way to go until they reach "Chopper" levels;
in fact, they probably never will. That show averaged 4 million
total viewers at its peak, with many in the mal 18-54 demographic. It is Discovery's top show among men.
The success of the two tattoo shows bodes well for the
reality genre, casting out the net of its potential subjects well
beyond the sort of contests in "Survivor" to include just
about anything that arouses curiosity among viewers.
What bonds "Chopper” and the two tattoo series is the
passion of the subjects for their craft. At the least, we can expect
of whole slew of new series about folks in peculiar or offbeat lines
of work.
The question from the earliest days of reality TV was what
might it morph into? We may now have the answer.
Meanwhile, in other cable ratings for
the week ended Sept. 11:
Top five networks in
primetime (18-49s): TNT, ESPN, Spike, Discovery, TBS
Top five networks in
primetime (total viewers): TNT, Fox News, ESPN, Spike, USA
Top movie (18-49s):
Lifetime’s “Speak” (Monday 9 p.m.) 1.5 million
Top sporting event
(total viewers): ESPN’s “Sunday Night Football” (Sunday
8:28 p.m.) 11.25 million
Shows making the top 10
among 18-34s, 18-49s and 25-54s: ESPN’s “Sunday Night
Football” (Sunday, 8:28 p.m.); ESPN’s “NFL Primetime”
(Sunday, 7:30 p.m.); Spike’s “WWE Entertainment” (Monday, 10
p.m.); Spike’s “WWE Entertainment” (Monday, 9 p.m.); ESPN’s
“SportsCenter” (Sunday, 11:50 p.m.)
Show on the rise:
“Sunday Night Football,” ESPN, 8:28 p.m. ESPN kicked off its
final season of “Sunday Night Football” on a high note with
Indianapolis vs. Baltimore, averaging 8.16 million households.
That’s up 8.5 percent from last year’s Kansas City-Denver game,
which averaged 7.52 million. Sunday night’s Colts-Ravens matchup
was the No. 1 program for the week among 18-49s, 18-34s, 25-54s and
total viewers.
Show on the decline:
“Rome,” HBO, Sunday, 9 p.m. In its third outing, the
recently renewed show dipped to 2.6 million total viewers, down 13
percent from last week and 35 percent from its Aug. 28 debut.
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TOP 25
AD-SUPPORTED CABLE NETWORKS
Ranked on Household Rating
Week Ending September 11 |
|
Rank |
Primetime |
Total Day |
|
Net |
(000) |
Net |
(000) |
|
1 |
TNT |
2376 |
NICK |
1540 |
|
2 |
FOXN |
2123 |
FOXN |
1358 |
|
3 |
ESPN |
1935 |
NAN* |
1261 |
|
4 |
CNN |
1610 |
TNT |
1121 |
|
5 |
USA |
1544 |
CNN |
1061 |
|
6 |
SPK |
1499 |
TOON |
929 |
|
7 |
NAN |
1433 |
ADSM* |
921 |
|
8 |
LIF |
1368 |
LIF |
864 |
|
9 |
TOON |
1224 |
ESPN |
775 |
|
10 |
TBSC |
1190 |
USA |
756 |
|
11 |
HIST |
1141 |
TBSC |
734 |
|
12 |
DISC |
1108 |
SPK |
703 |
|
13 |
FX |
937 |
HIST |
549 |
|
14 |
MTV |
904 |
MTV |
537 |
|
15 |
SCIF |
867 |
DISC |
519 |
|
16 |
AEN |
822 |
AMC |
503 |
|
17 |
AMC |
819 |
AEN |
499 |
|
18 |
HALL |
796 |
FAM |
491 |
|
19 |
TVLD |
791 |
HALL |
487 |
|
20 |
HGTV |
746 |
FX |
476 |
|
21 |
ESP2 |
708 |
TVLD |
467 |
|
22 |
CORT |
705 |
HGTV |
444 |
|
23 |
CMDY |
675 |
SCIF |
427 |
|
24 |
FAM |
671 |
FOOD |
416 |
|
25 |
MSNB |
598 |
MSNB |
401 |
|
* Network broadcasts
less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from
Nielsen Media Research.
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TOP 25
AD-SUPPORTED CABLE PROGRAMS
Ranked on Households
Week Ending September 11
|
|
Rank |
Program |
Net |
(000) |
|
1 |
Colts/Ravens |
ESPN |
8161 |
|
2 |
The Closer |
TNT |
4614 |
|
3 |
Filght That Fought Back |
DISC |
4568 |
|
4 |
Chevy Rock N Roll 400 |
TNT |
3676 |
|
5 |
NFL Prime Time |
ESPN |
3414 |
|
6 |
WWE Entertainment |
SPK |
3275 |
|
7 |
The O'Reilly Factor |
FOXN |
3218 |
|
8 |
The O'Reilly Factor |
FOXN |
3204 |
|
9 |
Sportscenter |
MTV |
3147 |
|
10 |
SR/New Orleans Police PC |
FOXN |
3120 |
|
11 |
WWE Entertainment |
SPK |
3106 |
|
12 |
Fox News Live |
FOXN |
3100 |
|
13 |
Fox News Live |
FOXN |
3079 |
|
14 |
Fairly Odd Parents |
NICK |
3010 |
|
15 |
Law & Order: SVU |
USA |
2966 |
|
16 |
The O'Reilly Factor |
FOXN |
2929 |
|
17 |
Law & Order |
TNT |
2885 |
|
18 |
Law & Order |
TNT |
2877 |
|
19 |
Fox News Live |
FOXN |
2841 |
|
20 |
Hannity & Colmes |
FOXN |
2832 |
|
21 |
The O'Reilly Factor |
FOXN |
2830 |
|
22 |
SR/Defense Dept Briefing |
FOXN |
2823 |
|
23 |
Fox News Live |
FOXN |
2797 |
|
24 |
Catscratch |
NICK |
2792 |
|
25 |
On The Record W/Greta |
FOXN |
2737 |
|
Source: Turner
Entertainment Research based on data from Nielsen Media
Research.
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TOP 10
AD-SUPPORTED CABLE NETWORKS
Adults 18-34
Week Ending September 11 |
|
Rank |
PRIME
TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1 |
ESPN |
639 |
ADSM* |
403 |
|
2 |
TNT |
492 |
NAN* |
341 |
|
3 |
SPK |
482 |
ESPN |
287 |
|
4 |
TBSC |
448 |
TNT |
279 |
|
5 |
MTV |
421 |
TBSC |
261 |
|
6 |
DISC |
395 |
NICK |
247 |
|
7 |
FX |
345 |
MTV |
238 |
|
8 |
CMDY |
322 |
SPK |
233 |
|
9 |
USA |
310 |
FX |
186 |
|
10 |
NAN |
284 |
USA |
180 |
|
* Network broadcasts
less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from
Nielsen Media Research.
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TOP 10
AD-SUPPORTED CABLE SHOWS
Adults 18-34
Week Ending September 11 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1 |
Colts/Ravens |
ESPN |
2889 |
|
2 |
Real World XVI |
MTV |
1766 |
|
3 |
WWE Entertainment |
SPK |
1456 |
|
4 |
Filght That Fought Back |
DISC |
1413 |
|
5 |
NFL Prime Time |
ESPN |
1399 |
|
6 |
WWE Entertainment |
SPK |
1340 |
|
7 |
Laguna Beach |
MTV |
1292 |
|
8 |
Sportscenter |
ESPN |
1149 |
|
9 |
My Super Sweet Sixteen |
MTV |
1137 |
|
10 |
Futurama |
ADSM |
1011 |
|
Source: Turner
Entertainment Research based on data from Nielsen Media
Research.
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TOP 10
AD-SUPPORTED CABLE NETWORKS
Adults 18-49
Week Ending September 11 |
|
Rank |
PRIME
TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1 |
TNT |
1346 |
TNT |
677 |
|
2 |
ESPN |
1331 |
NAN* |
613 |
|
3 |
SPK |
1078 |
ESPN |
537 |
|
4 |
DISC |
937 |
TBSC |
523 |
|
5 |
TBSC |
906 |
ADSM* |
517 |
|
6 |
USA |
841 |
SPK |
511 |
|
7 |
FX |
727 |
FOXN |
468 |
|
8 |
SCIF |
663 |
LIF |
444 |
|
9 |
FOXN |
658 |
NICK |
428 |
|
10 |
HIST |
631 |
USA |
427 |
|
* Network broadcasts
less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from
Nielsen Media Research.
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TOP 10
AD-SUPPORTED CABLE SHOWS
Adults 18-49
Week Ending September 11 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1 |
Colts/Ravens |
ESPN |
6193 |
|
2 |
Filght That Fought Back |
DISC |
4082 |
|
3 |
NFL Prime Time |
ESPN |
2865 |
|
4 |
WWE Entertainment |
SPK |
2687 |
|
5 |
Chevy Rock N Roll 400 |
TNT |
2552 |
|
6 |
WWE Entertainment |
SPK |
2543 |
|
7 |
The Closer |
TNT |
2340 |
|
8 |
Real World XVI |
MTV |
2246 |
|
9 |
Sportscenter |
ESPN |
2080 |
|
10 |
C.S.I. |
SPK |
2029 |
|
Source: Turner
Entertainment Research based on data from Nielsen Media
Research.\
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TOP 10
AD-SUPPORTED CABLE NETWORKS
Adults 25-54
Week Ending September 11 |
|
|
PRIME
TIME |
TOTAL DAY |
|
Rank |
Net |
(000) |
Net |
(000) |
|
1 |
TNT |
1550 |
TNT |
718 |
|
2 |
ESPN |
1339 |
FOXN |
585 |
|
3 |
SPK |
1090 |
NAN* |
508 |
|
4 |
DISC |
947 |
ESPN |
507 |
|
5 |
USA |
927 |
SPK |
499 |
|
6 |
FOXN |
857 |
CNN |
480 |
|
7 |
TBSC |
842 |
TBSC |
468 |
|
8 |
HIST |
762 |
LIF |
453 |
|
9 |
CNN |
728 |
USA |
444 |
|
10 |
SCIF |
694 |
DISC |
377 |
|
* Network broadcasts
less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from
Nielsen Media Research.
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TOP 10
AD-SUPPORTED CABLE SHOWS
Adults 25-54
Week Ending September 11 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1 |
Colts/Ravens |
ESPN |
6194 |
|
2 |
Filght That Fought Back |
DISC |
4339 |
|
3 |
Chevy Rock N Roll 400 |
TNT |
3063 |
|
4 |
The Closer |
TNT |
3017 |
|
5 |
NFL Prime Time |
ESPN |
2893 |
|
6 |
WWE Entertainment |
SPK |
2398 |
|
7 |
WWE Entertainment |
SPK |
2357 |
|
8 |
C.S.I. |
SPK |
2010 |
|
9 |
Sportscenter |
ESPN |
1977 |
|
10 |
C.S.I. |
SPK |
1798 |
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Source: Turner
Entertainment Research based on data from Nielsen Media
Research.
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