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Among teens,
'O.C.' shows its true grit
Behind Fox's strong
Thursday growth in the demo
By
Toni Fitzgerald
Week after week, CBS’s “Survivor:
Palau” has slammed Fox’s “The O.C.” among adults 18-49,
regularly doubling the latter’s audience in their Thursday 8 p.m.
timeslot.
It makes you wonder why Fox moved the very
buzz-worthy show, which performed nearly one-third better among
18-49s in its post-“American Idol” Wednesday 9 p.m. slot last
season.
Here’s one very good reason: Teens. “Survivor”
may be dominant among the slightly older set, but among teens and
college-aged viewers, “The O.C.” is the bigger draw.
It’s built a solid presence for Fox on Thursday
nights where the network barely had a pulse last year. Fox’s season
average for Thursday nights, which also includes DOA 9 p.m. shows
“Point Pleasant” and “North Shore,” is up 17 percent over
last season’s 2.3 to a 2.7.
Among female teens, Fox is up 25 percent on the night
to a 3.0, just 0.4 behind CBS’s dominating lineup on the same
night.
All of the credit goes to “The O.C.”
Last week’s original episode averaged a 4.5 among
teens, compared with a 4.0 for “Survivor: Palau.” Among 12-24s,
“The O.C.” averaged a 4.6 to the CBS show’s 4.0. And among
college-aged kids 18-24, “The O.C.’s” advantage was the
biggest, 0.7 rating points, with the latter averaging a 4.7.
Is “Survivor” stealing some rating points from “The
O.C.?” Minimally. In the three weeks before “Survivor: Palau’s”
season premiere Feb. 17, “The O.C.” averaged a 4.63 among 12-24s
and a 4.83 among 18-24s.
So the show’s ratings have dipped slightly since “Survivor”
came back. But considering where Fox was a year ago on this night,
when “Tru Calling” averaged less than half those ratings, you
can probably expect “The O.C.” to stay put.
Elsewhere among young viewers last week, Fox swept the
top three spots among nearly every demographic with Monday, Tuesday
and Wednesday editions of “American Idol.” Only among 2-11s did
an “Idol” fall below the top three, and even so, the Tuesday
edition was the most-watched show in that demo.
Not surprisingly, Fox finished first among teens for
the week by a large margin, averaging a 3.5 rating and 12 share.
ABC, CBS and UPN tied for second at 1.5/5, followed by the WB at
1.2/4 and NBC at 1.1/4.
Fox was also first among 12-34s in a week full of
reruns on the Big Four networks. Fox averaged a 4.3/13, followed by
CBS at 2.4/8, NBC at 2.3/7, ABC at 2.2/7, UPN at 1.4/4 and the WB at
1.2/4.
Only 10 broadcast shows made the top 30 among 9-14s, but six
of them finished in the top 10. The season premiere of “South Park”
on Comedy Central ranked No. 22 among teens but didn’t make the
top 30 in any other demo.
The season finale of MTV’s “Real World” ranked
10th among 18-24s, one of only three non-Fox shows in the top 10.
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TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-49
Week Ending March 13, 2005 |
|
|
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
11.7 |
15.23 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
11.7 |
15.13 |
|
3 |
CSI |
CBS |
10.4 |
13.56 |
|
4 |
AMERICAN IDOL SP-3/7
8P(S)-03/07/2005 |
FOX |
10.1 |
13.06 |
|
5 |
SURVIVOR: PALAU |
CBS |
8.1 |
10.57 |
|
6 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
7.7 |
9.94 |
|
7 |
WITHOUT A TRACE |
CBS |
7.6 |
9.89 |
|
8 |
CSI: MIAMI |
CBS |
7.3 |
9.52 |
|
9 |
APPRENTICE 3 |
NBC |
6.7 |
8.65 |
|
10 |
HOUSE |
FOX |
6.6 |
8.58 |
|
11 |
SIMPLE LIFE 3 |
FOX |
6.3 |
8.24 |
|
12 |
JAKE IN PROGRESS
SP1-3/13(S)-03/13/2005 |
ABC |
5.9 |
7.60 |
|
13 |
LAW AND ORDER:SVU |
NBC |
5.8 |
7.53 |
|
14 |
24 |
FOX |
5.6 |
7.26 |
|
15 |
TWO AND A HALF MEN |
CBS |
5.5 |
7.19 |
|
16 |
LAW AND ORDER:CRIM
INTENT |
NBC |
5.4 |
6.99 |
|
17 |
JAKE IN PROGRESS
SP2-3/13(S)-03/13/2005 |
ABC |
5.1 |
6.67 |
|
18 |
THAT '70S SHW SP-3/9
830P(S)-03/09/2005 |
FOX |
5.0 |
6.48 |
|
19 |
EVERYBODY LOVES RAYMOND |
CBS |
4.9 |
6.30 |
|
20 |
AMAZING RACE: 7 |
CBS |
4.8 |
6.28 |
|
21 |
CONTENDER
3/10(S)-03/10/2005 |
NBC |
4.7 |
6.15 |
|
22 |
CROSSING JORDAN |
NBC |
4.5 |
5.87 |
|
23 |
BLIND JUSTICE |
ABC |
4.5 |
5.85 |
|
24 |
THAT '70S SHOW |
FOX |
4.2 |
5.50 |
|
25 |
BOSTON LEGAL |
ABC |
4.2 |
5.44 |
|
27 |
ACCORDING TO JIM
SP-3/8(S)-03/08/2005 |
ABC |
4.2 |
5.39 |
|
28 |
LOST |
ABC |
4.1 |
5.31 |
|
29 |
FOX NASCAR NEXTEL CUP |
FOX |
4.1 |
5.28 |
|
30 |
EXTRM MAKEOVER:HM
ED-3/13(S)-03/13/2005 |
ABC |
4.1 |
5.28 |
|
31 |
ALIAS |
ABC |
4.0 |
5.20 |
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Source: MTV Networks,
based on data from Nielsen Media Research |
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TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults
18-34
Week Ending March 13, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
11.2 |
7.30 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
10.8 |
7.07 |
|
3 |
AMERICAN IDOL SP-3/7 8P(S)-03/07/2005 |
FOX |
9.1 |
5.96 |
|
4 |
CSI |
CBS |
8.1 |
5.31 |
|
5 |
EXTREME MAKEOVER:HM ED-8P |
ABC |
6.7 |
4.38 |
|
6 |
SURVIVOR: PALAU |
CBS |
6.6 |
4.32 |
|
7 |
SIMPLE LIFE 3 |
FOX |
6.6 |
4.29 |
|
8 |
APPRENTICE 3 |
NBC |
6.3 |
4.11 |
|
9 |
WITHOUT A TRACE |
CBS |
5.6 |
3.68 |
|
10 |
HOUSE |
FOX |
5.5 |
3.61 |
|
11 |
CSI: MIAMI |
CBS |
5.3 |
3.47 |
|
12 |
THAT '70S SHW SP-3/9 830P(S)-03/09/2005 |
FOX |
5.3 |
3.44 |
|
13 |
JAKE IN PROGRESS SP1-3/13(S)-03/13/2005 |
ABC |
4.9 |
3.23 |
|
14 |
LAW AND ORDER:SVU |
NBC |
4.9 |
3.18 |
|
15 |
CONTENDER 3/10(S)-03/10/2005 |
NBC |
4.8 |
3.14 |
|
16 |
SIMPSONS |
FOX |
4.8 |
3.13 |
|
17 |
THAT '70S SHOW |
FOX |
4.5 |
2.97 |
|
18 |
O.C. |
FOX |
4.5 |
2.92 |
|
19 |
AMAZING RACE: 7 |
CBS |
4.2 |
2.74 |
|
20 |
JAKE IN PROGRESS SP2-3/13(S)-03/13 |
ABC |
4.1 |
2.68 |
|
21 |
CONTENDER 3/7(S)-03/07 |
NBC |
4.1 |
2.67 |
|
22 |
24 |
FOX |
4.1 |
2.67 |
|
23 |
LAW AND ORDER:CRIM INTENT |
NBC |
3.9 |
2.57 |
|
24 |
TWO AND A HALF MEN |
CBS |
3.4 |
2.24 |
|
25 |
ALIAS |
ABC |
3.3 |
2.19 |
|
26 |
SUPERNANNY |
ABC |
3.3 |
2.19 |
|
27 |
EVERYBODY LOVES RAYMOND |
CBS |
3.3 |
2.18 |
|
28 |
JOEY |
NBC |
3.3 |
2.16 |
|
29 |
BOSTON LEGAL |
ABC |
3.3 |
2.13 |
|
30 |
WILL & GRACE |
NBC |
3.2 |
2.12 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
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TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-24
Week Ending March 13, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.0 |
2.24 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
7.7 |
2.14 |
|
3 |
AMERICAN IDOL SP-3/7
8P(S)-03/07 |
FOX |
6.5 |
1.81 |
|
4 |
CSI |
CBS |
5.4 |
1.52 |
|
5 |
SIMPLE LIFE 3 |
FOX |
5.1 |
1.41 |
|
6 |
O.C. |
FOX |
4.7 |
1.31 |
|
7 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
4.6 |
1.27 |
|
8 |
HOUSE |
FOX |
4.5 |
1.26 |
|
9 |
SIMPSONS |
FOX |
4.1 |
1.14 |
|
10 |
REAL WORLD XV |
MTV |
4.1 |
1.14 |
|
11 |
WITHOUT A TRACE |
CBS |
4.1 |
1.13 |
|
12 |
THAT '70S SHW SP-3/9
830P(S)-03/09 |
FOX |
4.0 |
1.13 |
|
13 |
SURVIVOR: PALAU |
CBS |
4.0 |
1.12 |
|
14 |
JAKE IN PROGRESS
SP1-3/13(S)-03/13 |
ABC |
3.9 |
1.09 |
|
15 |
THAT '70S SHOW |
FOX |
3.8 |
1.07 |
|
16 |
LAW AND ORDER:SVU |
NBC |
3.7 |
1.02 |
|
17 |
CSI: MIAMI |
CBS |
3.7 |
1.02 |
|
18 |
JAKE IN PROGRESS
SP2-3/13(S)-03/13 |
ABC |
3.4 |
0.94 |
|
19 |
SIMPSONS-SUN 9P |
FOX |
3.2 |
0.89 |
|
20 |
GILMORE GIRLS - WB |
WB |
3.0 |
0.84 |
|
21 |
CONTENDER
3/7(S)-03/07/2005 |
NBC |
3.0 |
0.84 |
|
22 |
AMERICA'S NXT TOP MODEL
4 |
UPN |
2.8 |
0.79 |
|
23 |
APPRENTICE 3 |
NBC |
2.8 |
0.77 |
|
24 |
THEY WANTED FAMOUS FACE |
MTV |
2.7 |
0.76 |
|
24 |
TWO AND A HALF MEN |
CBS |
2.7 |
0.76 |
|
26 |
CONTENDER
3/10(S)-03/10/2005 |
NBC |
2.7 |
0.75 |
|
27 |
RWRR CHALLENGE INFERNO
II |
MTV |
2.6 |
0.73 |
|
28 |
24 |
FOX |
2.6 |
0.73 |
|
29 |
AMAZING RACE: 7 |
CBS |
2.6 |
0.71 |
|
30 |
THAT '70S SH SP-3/11
930P(S)-03/11/2005 |
FOX |
2.5 |
0.69 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
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TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
People 12-24
Week Ending March 13, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
7.9 |
4.16 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
7.4 |
3.87 |
|
3 |
AMERICAN IDOL SP-3/7
8P(S)-03/07 |
FOX |
6.0 |
3.16 |
|
4 |
CSI |
CBS |
5.2 |
2.73 |
|
5 |
SIMPLE LIFE 3 |
FOX |
5.1 |
2.68 |
|
6 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
4.8 |
2.49 |
|
7 |
SIMPSONS |
FOX |
4.7 |
2.47 |
|
8 |
O.C. |
FOX |
4.6 |
2.41 |
|
9 |
THAT '70S SHW SP-3/9
830P(S)-03/09 |
FOX |
4.2 |
2.22 |
|
10 |
SURVIVOR: PALAU |
CBS |
4.0 |
2.09 |
|
11 |
HOUSE |
FOX |
4.0 |
2.08 |
|
12 |
THAT '70S SHOW |
FOX |
3.7 |
1.93 |
|
13 |
REAL WORLD XV |
MTV |
3.6 |
1.88 |
|
14 |
WITHOUT A TRACE |
CBS |
3.6 |
1.88 |
|
15 |
JAKE IN PROGRESS
SP1-3/13(S)-03/13 |
ABC |
3.5 |
1.83 |
|
16 |
SIMPSONS-SUN 9P |
FOX |
3.4 |
1.80 |
|
17 |
CSI: MIAMI |
CBS |
3.0 |
1.59 |
|
18 |
JAKE IN PROGRESS
SP2-3/13(S)-03/13 |
ABC |
2.9 |
1.53 |
|
19 |
ARRESTED DEVELOPMENT |
FOX |
2.8 |
1.49 |
|
20 |
MALCOLM IN THE MIDDLE |
FOX |
2.7 |
1.43 |
|
21 |
GILMORE GIRLS - WB |
WB |
2.7 |
1.42 |
|
22 |
AMERICA'S NXT TOP MODEL
4 |
UPN |
2.6 |
1.38 |
|
23 |
LAW AND ORDER:SVU |
NBC |
2.5 |
1.32 |
|
24 |
24 |
FOX |
2.5 |
1.32 |
|
25 |
THEY WANTED FAMOUS FACE |
MTV |
2.5 |
1.32 |
|
26 |
RWRR CHALLENGE INFERNO
II |
MTV |
2.4 |
1.28 |
|
26 |
AMAZING RACE: 7 |
CBS |
2.4 |
1.28 |
|
28 |
PIMP MY RIDE |
MTV |
2.4 |
1.27 |
|
29 |
VIVA LA BAM |
MTV |
2.4 |
1.25 |
|
30 |
TWO AND A HALF MEN |
CBS |
2.4 |
1.24 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
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TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Teens 12-17
Week Ending March 13, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
7.8 |
1.92 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
7.1 |
1.73 |
|
3 |
AMERICAN IDOL SP-3/7 8P(S)-03/07/2005 |
FOX |
5.5 |
1.35 |
|
4 |
SIMPSONS |
FOX |
5.4 |
1.33 |
|
5 |
SIMPLE LIFE 3 |
FOX |
5.2 |
1.27 |
|
6 |
EXTREME MAKEOVER:HM ED-8P |
ABC |
5.0 |
1.22 |
|
7 |
CSI |
CBS |
4.9 |
1.21 |
|
8 |
O.C. |
FOX |
4.5 |
1.11 |
|
9 |
THAT '70S SHW SP-3/9 830P(S)-03/09/2005 |
FOX |
4.5 |
1.10 |
|
10 |
SURVIVOR: PALAU |
CBS |
4.0 |
0.98 |
|
11 |
SIMPSONS-SUN 9P |
FOX |
3.7 |
0.92 |
|
12 |
THAT '70S SHOW |
FOX |
3.5 |
0.87 |
|
13 |
ARRESTED DEVELOPMENT |
FOX |
3.4 |
0.84 |
|
14 |
HOUSE |
FOX |
3.4 |
0.82 |
|
15 |
MALCOLM IN THE MIDDLE |
FOX |
3.1 |
0.76 |
|
16 |
PIMP MY RIDE |
MTV |
3.1 |
0.76 |
|
17 |
WITHOUT A TRACE |
CBS |
3.1 |
0.75 |
|
18 |
REAL WORLD XV |
MTV |
3.0 |
0.75 |
|
19 |
JAKE IN PROGRESS SP1-3/13(S)-03/13/2005 |
ABC |
3.0 |
0.74 |
|
20 |
VIVA LA BAM |
MTV |
3.0 |
0.74 |
|
21 |
DAMAGE CONTROL |
MTV |
2.9 |
0.70 |
|
22 |
PUNKD |
MTV |
2.8 |
0.69 |
|
22 |
SOUTH PARK |
CMDY |
2.8 |
0.69 |
|
24 |
FAMILY GUY |
TOON |
2.8 |
0.69 |
|
25 |
WWE SMACKDOWN! |
UPN |
2.8 |
0.68 |
|
26 |
EXTRM MAKEOVER:HM ED-3/13(S)-03/13/2005 |
ABC |
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