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Sob! He's so fine,
that Jesse McCartney!

Returning 'Summerland' swells among teen girls

By Toni Fitzgerald

     The WB has birthed many heartthrobs: “Dawson’s Creek’s” James Van Der Beek, “Smallville’s” Tom Welling, “One Tree Hill’s” Chad Michael Murray. Now it’s time to add another to that list: “Summerland’s” Jesse McCartney.
    “Summerland” aired last summer to decent ratings among the WB’s target 12-34 audience and did even better among teens.
    But when the show returned last week from its eight-month hiatus, giddy girls were suddenly watching in droves. And much of the credit for that goes to McCartney, a blond-haired former boy band member whose current solo top 20 hit “Beautiful Soul” drew new fans to “Summerland.”
    Last week’s Monday 9 p.m. premiere averaged a 5.5 rating among female teens, up 17 percent over last summer’s 4.7 average. Among females 12-34, the show averaged a 3.4, up 9 percent over last summer.
    Among all viewers 12-34 the show saw a 10 percent jump over last summer’s average to a 2.2 and a 30 percent increase among teens to a 3.5.
    Equally dramatic was the difference between teen viewership for “Summerland” and for “Everwood,” the show it replaced on Mondays at 9 p.m.
   “Everwood” averaged a 3.9 among female teens for original episodes, a 41 percent difference with “Summerland.” Among teens in general, “Summerland” improved “Everwood’s” season 2.4 average by 46 percent.
    Perhaps that’s because “Everwood” star Gregory Smith, while certainly not bad to look at, hasn’t put out a hit song and doesn’t inspire the same ardor among teenage girls that McCartney does on the WB message boards.
    “Oh my gosh Jesse is fine,” writes one girl. “I watch your show, ‘Summerland.’ I'm like your #1 fan. I luv you soooooooo much.”
    A typical post for Smith? A little more restrained, with more praise for the show and less for the hot boy.
   “Smith is a great actor,” says one fan. Adds another, “This is a great show. I never miss one episode.”
    Though McCartney certainly sparked the ratings spike, some of “Summerland’s” improvement over last summer can also be attributed to a stronger lead-in. “Seventh Heaven” has combined with “Everwood” to average a 2.6 12-17 rating Monday nights this season.
    During its first go-round, “Summerland” aired Tuesdays at 9, where its lead-in was repeats of “Gilmore Girls,” a much weaker partner.
   Elsewhere in young viewers last week, ABC’s “Lost” boasted its best-ever performance among 12-17s, averaging a 4.6 in its Wednesday 8 p.m. timeslot.
    That was up 40 percent over its season-to-date 3.3 average among teens. The show placed No. 6 for the week among teens, one of just two non-reality shows in the top seven.
   The record came on the episode when “Lost” finally revealed the back story of fan favorite Hurley, the pudgy, puffy-haired comic relief who turned out to be a multimillionaire lotto winner.
   “American Idol” swept the top three spots among 9-14s, 12-17s, 12-24s, 18-24s and 18-34s for its Monday, Tuesday and Wednesday editions.
    “Idol’s” Wednesday lead-out, “The Simple Life 3,” placed in the top 10 among all of those demos as well.
  Fox ranked first among teens for the week with a 3.9 average rating. UPN was second at 2.2, followed by ABC at 1.9, the WB at 1.7, CBS at 1.9 and NBC at 1.1. Among 12-34s, Fox led at 4.0, followed by ABC at 2.7, CBS at 2.5, NBC at 2.4, UPN at 1.9 and the WB at 1.5.

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-49
Week Ending March 6

 

Program

Net

Rtg%

In Millions

1

AMERICAN IDOL-TUESDAY

FOX

11.0

14.29

2

AMERICAN IDOL-WEDNESDAY

FOX

10.3

13.34

3

AMERICAN IDOL SP-2/28 8P(S)-02/28/2005

FOX

10.1

13.10

4

ABC PREMIERE EVENT-3/6(S)-03/06/2005

ABC

8.6

11.11

5

SURVIVOR: PALAU

CBS

8.5

11.02

6

CSI

CBS

8.4

10.96

7

EXTREME MAKEOVER:HM ED-8P

ABC

7.2

9.36

8

LOST

ABC

7.0

9.06

9

APPRENTICE 3

NBC

6.9

9.00

10

24

FOX

6.3

8.13

11

LAW &ORDER:TRIAL/JURY 3/3(S)-03/03/2005

NBC

6.2

8.10

12

HOUSE

FOX

6.2

8.05

13

SIMPLE LIFE 3

FOX

5.8

7.48

14

MEDIUM

NBC

5.6

7.31

15

NYPD BLUE

ABC

5.2

6.81

16

BACHELORETTE:AFT FNL ROSE(S)-02/28/2005

ABC

5.0

6.52

17

AMAZING RACE: 7

CBS

4.9

6.34

18

WITHOUT A TRACE

CBS

4.9

6.34

19

FEAR FACTOR

NBC

4.9

6.31

20

LAW AND ORDER

NBC

4.9

6.30

21

CSI: NY

CBS

4.7

6.11

22

LAW AND ORDER:SVU

NBC

4.7

6.08

23

CSI: MIAMI

CBS

4.6

6.00

24

EVERYBODY LOVES RAYMOND

CBS

4.6

5.92

25

TWO AND A HALF MEN

CBS

4.4

5.71

26

SIMPSONS

FOX

4.3

5.56

27

NYPD BLUE:A FINAL TRIBUTE(S)-03/01/2005

ABC

4.2

5.50

28

LAW &ORDER:TRIAL BY JURY

NBC

4.1

5.32

29

THAT '70S SHW SP-3/2 830P(S)-03/02/2005

FOX

4.0

5.13

30

WILL & GRACE

NBC

3.9

5.07

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-34
Week Ending March 6

Rank

Program

Net

Rtg%

In Millions

1

AMERICAN IDOL-TUESDAY

FOX

10.2

6644

2

AMERICAN IDOL-WEDNESDAY

FOX

9.2

6031

3

AMERICAN IDOL SP-2/28 8P(S)-02/28/2005

FOX

9.2

5991

4

ABC PREMIERE EVENT-3/6(S)-03/06/2005

ABC

6.4

4210

5

SURVIVOR: PALAU

CBS

6.2

4037

6

CSI

CBS

6.2

4019

7

EXTREME MAKEOVER:HM ED-8P

ABC

6.1

3982

8

APPRENTICE 3

NBC

6.1

3964

9

SIMPLE LIFE 3

FOX

5.8

3799

10

LOST

ABC

5.5

3563

11

HOUSE

FOX

5.1

3330

12

24

FOX

5.0

3294

13

LAW &ORDER:TRIAL/JURY 3/3(S)-03/03/2005

NBC

4.9

3229

14

BACHELORETTE:AFT FNL ROSE(S)-02/28/2005

ABC

4.9

3206

15

SIMPSONS

FOX

4.9

3195

16

FEAR FACTOR

NBC

4.4

2851

17

MEDIUM

NBC

4.3

2787

18

AMAZING RACE: 7

CBS

4.2

2744

19

LAW AND ORDER:SVU

NBC

4.2

2731

20

THAT '70S SHW SP-3/2 830P(S)-03/02/2005

FOX

4.1

2669

21

WITHOUT A TRACE

CBS

3.9

2523

21

CSI: MIAMI

CBS

3.7

2388

23

THAT '70S SHOW

FOX

3.6

2354

24

ARRESTED DEVELOPMENT

FOX

3.6

2326

25

LAW AND ORDER

NBC

3.6

2321

26

ARRESTED DEVELP SP-3/6 9P(S)-03/06/2005

FOX

3.5

2311

27

CSI: NY

CBS

3.5

2308

28

WILL & GRACE

NBC

3.5

2292

29

JOEY

NBC

3.4

2212

30

EVERYBODY LOVES RAYMOND

CBS

3.3

2173

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-24
Week Ending March 6

Rank

Program

Net

Rtg%

In Millions

1

AMERICAN IDOL-WEDNESDAY

FOX

7.0

1957

2

AMERICAN IDOL-TUESDAY

FOX

6.9

1913

3

AMERICAN IDOL SP-2/28 8P(S)-02/28/2005

FOX

6.5

1810

4

ABC PREMIERE EVENT-3/6(S)-03/06/2005

ABC

5.9

1629

5

SIMPSONS

FOX

4.8

1333

6

SIMPLE LIFE 3

FOX

4.8

1332

7

EXTREME MAKEOVER:HM ED-8P

ABC

4.0

1123

8

HOUSE

FOX

3.9

1094

9

O.C.

FOX

3.9

1094

10

CSI

CBS

3.8

1060

11

BACHELORETTE:AFT FNL ROSE(S)-02/28/2005

ABC

3.7

1023

12

ARRESTED DEVELOPMENT

FOX

3.6

1010

13

THAT '70S SHW SP-3/2 830P(S)-03/02/2005

FOX

3.6

1002

14

THAT '70S SHOW

FOX

3.5

976

15

24

FOX

3.5

965

16

ARRESTED DEVELP SP-3/6 9P(S)-03/06/2005

FOX

3.4

940

17

SURVIVOR: PALAU

CBS

3.4

937

18

LAW AND ORDER:SVU

NBC

3.2

894

19

APPRENTICE 3

NBC

3.2

891

20

LOST

ABC

3.2

879

21

GILMORE GIRLS - WB

WB

3.2

878

22

SIMPSONS-SUN 9:30P

FOX

3.1

858

22

AMERICA'S NXT TOP MODEL 4

UPN

3.0

824

24

O.C. SP-3/3 9P(S)-03/03/2005

FOX

3.0

824

25

LAW &ORDER:TRIAL/JURY 3/3(S)-03/03/2005

NBC

2.9

804

26

CSI: MIAMI

CBS

2.9

801

27

FEAR FACTOR

NBC

2.8

790

28

NEWLYWEDS: NICK & JESSICA

MTV

2.7

764

28

WITHOUT A TRACE

CBS

2.7

746

30

MEDIUM

NBC

2.7

745

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
People 12-24
Week Ending March 6

Rank

Program

Net

Rtg%

In Millions

1

AMERICAN IDOL-TUESDAY

FOX

7.4

3868

2

AMERICAN IDOL-WEDNESDAY

FOX

7.4

3858

3

AMERICAN IDOL SP-2/28 8P(S)-02/28/2005

FOX

6.6

3435

4

ABC PREMIERE EVENT-3/6(S)-03/06/2005

ABC

5.2

2722

5

SIMPLE LIFE 3

FOX

5.2

2709

6

SIMPSONS

FOX

4.9

2583

7

EXTREME MAKEOVER:HM ED-8P

ABC

4.3

2243

8

HOUSE

FOX

4.2

2190

9

CSI

CBS

3.9

2062

10

LOST

ABC

3.9

2016

11

SURVIVOR: PALAU

CBS

3.7

1938

12

ARRESTED DEVELOPMENT

FOX

3.6

1888

13

THAT '70S SHW SP-3/2 830P(S)-03/02/2005

FOX

3.6

1886

14

THAT '70S SHOW

FOX

3.4

1762

15

O.C.

FOX

3.3

1721

16

24

FOX

3.3

1716

17

ARRESTED DEVELP SP-3/6 9P(S)-03/06/2005

FOX

3.1

1626

18

AMERICA'S NXT TOP MODEL 4

UPN

3.1

1624

19

SIMPSONS-SUN 9:30P

FOX

2.9

1527

20

ONE TREE HILL - WB

WB

2.9

1505

21

GILMORE GIRLS - WB

WB

2.8

1466

22

BACHELORETTE:AFT FNL ROSE(S)-02/28/2005

ABC

2.8

1463

23

SUMMERLAND - WB

WB

2.8

1442

24

FEAR FACTOR

NBC

2.7

1417

25

O.C. SP-3/3 9P(S)-03/03/2005

FOX

2.7

1395

26

7TH HEAVEN - WB

WB

2.6

1384

27

ROAD TO STARDOM

UPN

2.6

1378

28

CSI: MIAMI

CBS

2.6

1358

29

AMAZING RACE: 7

CBS

2.5

1324

30

MALCOLM IN THE MIDDLE

FOX

2.5

1314

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Teens 12-17
Week Ending March 6

Rank

Program

Net

Rtg%

In Millions

1

AMERICAN IDOL-TUESDAY

FOX

8.0

1954

2

AMERICAN IDOL-WEDNESDAY

FOX

7.7

1902

3

AMERICAN IDOL SP-2/28 8P(S)-02/28/2005

FOX

6.6

1626

4

SIMPLE LIFE 3

FOX

5.6

1378

5

SIMPSONS

FOX

5.1

1250

6

LOST

ABC

4.6

1136

7

EXTREME MAKEOVER:HM ED-8P

ABC

4.6

1119

8

HOUSE

FOX

4.5

1096

9

ABC PREMIERE EVENT-3/6(S)-03/06/2005

ABC

4.5

1093

10

CSI

CBS

4.1

1003

11

SURVIVOR: PALAU

CBS

4.1

1002

12

THAT '70S SHW SP-3/2 830P(S)-03/02/2005

FOX

3.6

884

13

ARRESTED DEVELOPMENT

FOX

3.6

878

14

SUMMERLAND - WB

WB

3.5

869

15

ROAD TO STARDOM

UPN

3.3

805

16

AMERICA'S NXT TOP MODEL 4

UPN

3.3

800

17

THAT '70S SHOW

FOX

3.2

786

18

ONE TREE HILL - WB

WB

3.1

763

19

24

FOX

3.1

751

20

7TH HEAVEN - WB

WB

2.9

716

21

WWE SMACKDOWN!

UPN

2.9

703

22

WWE ENTERTAINMENT

SPIKE

2.9

703

23

WWE ENTERTAINMENT

SPIKE

2.8

690

23

ARRESTED DEVELP SP-3/6 9P(S)-03/06/2005

FOX

2.8

686

25

GEORGE LOPEZ

ABC