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When the White House said Monday that President Bush would be giving a
speech Tuesday night, several networks balked, wondering if carrying the
speech would be worth rearranging their entire schedule.
NBC, Fox and CBS finally relented late yesterday, but the
speech did indeed throw off television viewership, with low numbers for
the speech and low numbers for several premieres.
President
Bush's 8 p.m. update on the war in
Iraq averaged just 19.13 million
total viewers on the big four broadcast networks, ABC, CBS, NBC and Fox,
according to Nielsen overnights.
That’s
down 41 percent from the 32.75 million who watched Bush on the
Big Four during a primetime press conference in April, though that speech took place
on the first night of May sweeps, when television viewership overall was
higher.
Last
night’s address drew 21.8 percent fewer viewers than Bush’s
State of the Union address in January, which brought in 26.6 million total
viewers via the Big Four.
For NBC the speech forced a quick switch for the premiere of “Average
Joe: The Joes Strike Back,” which moved from 8 p.m. to 10 p.m. on the
East Coast.
The change definitely hurt. "Joe" averaged a
third-place 2.0 adults 18-49 rating last night, less than half the rating
for its third-season finale last year.
ABC's "Empire" also premiered to poor numbers
without a strong lead-in. It averaged just 6.4 million total viewers and a
2.0 18-49 rating.
For the
presidential address, CBS led the away among the Big Four with 5.77
million total viewers, followed by NBC’s 5.30 million, ABC’s 4.97
million and Fox’s 3.09 million.
CBS led the night in 18-49s with a 2.1 average rating and a 6
share, according to Nielsen overnights. Final numbers will change as
overnights measure time period and not program data, but the presidential
address leaked over into the 8:30 hour. Fox finished second at
1.9/6, NBC third at 1.8/5, ABC fourth at 1.7/5, and the WB and UPN tied
for fifth at 0.8/2.
NBC led
during the 8 p.m. hour among 18-49s with a 1.6 average for its coverage of
the Bush speech. CBS was second with a 1.4 average for the speech (1.3)
and a repeat of “The King of Queens” (1.4), while ABC and Fox tied for
third, each with a 1.3 average.
CBS and
Fox tied for the lead during the 9 p.m.
hour, CBS with a 2.5 average for “Fire Me, Please” and Fox with an
identical rating for a repeat of “House.” Meanwhile ABC and NBC tied
for third, each with a 1.8 average rating, NBC for “I Want to Be a
Hilton” and ABC for the first hour of part one of
“Empire.”
CBS led at 10 p.m. with a 2.5 average for “48 Hours.”
ABC was second with a 2.1 for the second hour of “Empire” and NBC
third with a 2.0 average for “Joe.”
Among
households, CBS led the night with a 4.3 average rating and a 7 share. ABC
was second at 3.9/7, Fox and NBC tied for third at 3.5/6, UPN fifth at
1.7/3 and the WB sixth at 1.4/2.
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