When it comes to really bad
television, teens are no less perceptive than their elders. A
15-year-old recognizes a dreadful show just as easily as a
35-year-old, even when the dreadful show stars teen magnet Britney
Spears.
And so it was that Spears’ lurid “Britney and
Kevin: Chaotic,” about how
Spears met and fell for her husband, ended
its five-episode run on UPN last week with an especially resounding
thud among teens--more so in fact than among all other major demographics.
The 9 p.m. Tuesday show’s finale averaged 164,000
teen viewers, down 66 percent from the 481,000 who watched “Chaotic’s”
premiere last month, to average a mere 346,000 teen viewers in its
run.
By contrast, “Chaotic” lost
less than 50 percent of its debut audience among 18-34s and 18-49s.
Spears certainly hasn’t lost her cool among the young
crowd. MTV’s daily teen video fest “TRL” recently retired her
video “Everytime” after 50 days on the countdown.
“Chaotic’s” problem with teens was its problem
with every demo: It was just a bad show. There was no plotline, no
suspense and awful production values.
Spears and husband Kevin
Federline came off as self-centered and clueless, and not in the
fun, cartoonish way that pop
princess Jessica Simpson did on MTV’s “Newlyweds” earlier this
year. That show's finale pulled 591,000
teens, four times the number that tuned in for
“Chaotic’s” last episode.
“It was badly executed and difficult to watch,”
says Bob Thompson, director of the Center for Study of Pop Culture
at Syracuse University. “There was so little effort to accommodate
the people who were watching it.”
With Spears talking nonstop about sex between cigarette
puffs, the show probably wasn’t a favorite for parents, either,
which also may have led to the teen exodus.
Meanwhile, in other ratings for younger viewers for the week
ended June 19:
Among teens 12-17,
Fox was first with a 1.6 average rating and 7 share, followed by ABC
with a 1.5/6. UPN and the WB tied at third with a 1.1/5, followed by
CBS with 0.8/4 and NBC at 0.6/3.
Among people 12-34,
Fox was No. 1 with a 2.2 average rating and 9 share. ABC was second
with 2.0/8, CBS third with 1.3/5, NBC fourth with 1.2/5, UPN fifth
with 1.1/4 and the WB sixth with 1.0/4.
The top five shows among 9-14s:
Nickelodeon’s “Ned Declassified” took all top five spots on
cable and broadcast last week, for the Tuesday episodes that aired from 1:30 to 4
p.m.
The top five shows among 12-17s:
1. “Family Guy” (Fox), 2. “American Dad” (Fox), 3. “Family
Guy” (Adult Swim, Thursday), 4. NBA Finals: Game 5 (ABC), 5. “Family
Guy” (Adult Swim, Monday)
The top five shows among 12-24s:
1. “Family Guy” (Fox), 2. “American Dad” (Fox), 3. NBA
Finals: Game 5 (ABC), 4. “The Simpsons” (Fox), 5. “Real World
Road Rules Challenge: Inferno II” (MTV)
Cable shows that made the top 15 among
18-24s were: “Real World Road
Rules Challenge: Inferno II” (MTV), “Family Guy” (Adult Swim,
episodes Monday through Thursday), “Futurama” (Adult Swim)
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-49
Week Ending June 19, 2005 |
|
|
Program |
Net |
Rtg% |
In
Millions |
|
1 |
NBA FINALS ON ABC-GM
5(S)-06/19/2005 |
ABC |
5.5 |
7.09 |
|
2 |
DANCING WITH THE STARS |
ABC |
4.8 |
6.26 |
|
3 |
NBA FINALS ON ABC-GM
3(S)-06/14/2005 |
ABC |
4.5 |
5.78 |
|
4 |
NBA FINALS ON ABC-GM
4(S)-06/16/2005 |
ABC |
4.4 |
5.75 |
|
5 |
HELL'S KITCHEN |
FOX |
3.8 |
4.90 |
|
6 |
FAMILY GUY |
FOX |
3.8 |
4.87 |
|
7 |
SIMPSONS-SUN 8:30P |
FOX |
3.6 |
4.67 |
|
8 |
CSI |
CBS |
3.5 |
4.50 |
|
9 |
CSI: MIAMI |
CBS |
3.4 |
4.40 |
|
10 |
AMERICAN DAD |
FOX |
3.3 |
4.31 |
|
11 |
TWO AND A HALF MEN |
CBS |
3.2 |
4.13 |
|
12 |
48 HOURS MYSTERY TUESDAY |
CBS |
3.2 |
4.11 |
|
13 |
WITHOUT A TRACE |
CBS |
3.1 |
4.08 |
|
14 |
HIT ME BABY ONE MORE
TIME |
NBC |
3.1 |
3.98 |
|
15 |
HOUSE |
FOX |
3.0 |
3.91 |
|
16 |
LAW AND ORDER |
NBC |
3.0 |
3.90 |
|
17 |
SIMPSONS |
FOX |
3.0 |
3.83 |
|
18 |
FIRE ME PLEASE |
CBS |
2.9 |
3.71 |
|
19 |
CSI: NY |
CBS |
2.8 |
3.65 |
|
20 |
FOX NASCAR NEXTEL CUP |
FOX |
2.8 |
3.61 |
|
21 |
LAW AND ORDER:SVU |
NBC |
2.7 |
3.44 |
|
22 |
EVERYBODY LOVES RAYMOND |
CBS |
2.6 |
3.42 |
|
23 |
MEDIUM |
NBC |
2.6 |
3.39 |
|
24 |
LAW AND ORDER:CRIM
INTENT |
NBC |
2.6 |
3.31 |
|
25 |
NANNY 911 |
FOX |
2.5 |
3.29 |
|
26 |
NBA GAMETIME
FINALS-G5(S)-06/19/2005 |
ABC |
2.4 |
3.10 |
|
27 |
LOST |
ABC |
2.3 |
3.01 |
|
28 |
CBS SUNDAY MOVIE |
CBS |
2.3 |
2.99 |
|
29 |
SATURDAY NIGHT |
NBC |
2.3 |
2.97 |
|
30 |
WILL & GRACE |
NBC |
2.3 |
2.93 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults
18-34
Week Ending June 19, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
NBA FINALS ON ABC-GM 5(S)-06/19/2005 |
ABC |
5.2 |
3.41 |
|
2 |
FAMILY GUY |
FOX |
5.1 |
3.34 |
|
3 |
SIMPSONS-SUN 8:30P |
FOX |
4.7 |
3.09 |
|
4 |
AMERICAN DAD |
FOX |
4.5 |
2.91 |
|
5 |
NBA FINALS ON ABC-GM 3(S)-06/14/2005 |
ABC |
4.4 |
2.89 |
|
6 |
HELL'S KITCHEN |
FOX |
4.3 |
2.78 |
|
7 |
NBA FINALS ON ABC-GM 4(S)-06/16/2005 |
ABC |
4.2 |
2.74 |
|
8 |
DANCING WITH THE STARS |
ABC |
3.8 |
2.48 |
|
9 |
SIMPSONS |
FOX |
3.6 |
2.38 |
|
10 |
RWRR CHALLENGE INFERNO II |
MTV |
3.0 |
1.93 |
|
11 |
CSI: MIAMI |
CBS |
2.8 |
1.82 |
|
12 |
NANNY 911 |
FOX |
2.8 |
1.81 |
|
12 |
HOUSE |
FOX |
2.8 |
1.81 |
|
14 |
HIT ME BABY ONE MORE TIME |
NBC |
2.5 |
1.63 |
|
15 |
BEAUTY AND GEEK - WB |
WB |
2.4 |
1.56 |
|
16 |
FAMILY GUY |
ADSM |
2.4 |
1.55 |
|
17 |
FOX MOVIE-FRIDAY |
FOX |
2.3 |
1.50 |
|
18 |
CSI |
CBS |
2.3 |
1.48 |
|
19 |
LAW AND ORDER |
NBC |
2.2 |
1.46 |
|
20 |
NBA GAMETIME FINALS-G5(S)-06/19/2005 |
ABC |
2.2 |
1.45 |
|
21 |
THAT '70S SHOW |
FOX |
2.2 |
1.40 |
|
22 |
FIRE ME PLEASE |
CBS |
2.1 |
1.40 |
|
23 |
LAW AND ORDER:SVU |
NBC |
2.1 |
1.36 |
|
24 |
TRADING SPOUSES |
FOX |
2.0 |
1.34 |
|
25 |
FOX NASCAR NEXTEL CUP |
FOX |
2.0 |
1.33 |
|
26 |
WWE SMACKDOWN! |
UPN |
2.0 |
1.31 |
|
27 |
WWE ENTERTAINMENT |
SPIKE |
2.0 |
1.31 |
|
28 |
LOST |
ABC |
2.0 |
1.30 |
|
29 |
CSI: NY |
CBS |
2.0 |
1.29 |
|
30 |
WITHOUT A TRACE |
CBS |
2.0 |
1.28 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-24
Week Ending June 19, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
FAMILY GUY |
FOX |
5.2 |
1.44 |
|
2 |
SIMPSONS-SUN 8:30P |
FOX |
4.7 |
1.30 |
|
3 |
NBA FINALS ON ABC-GM
5(S)-06/19/2005 |
ABC |
4.6 |
1.29 |
|
4 |
AMERICAN DAD |
FOX |
4.4 |
1.22 |
|
5 |
NBA FINALS ON ABC-GM
3(S)-06/14/2005 |
ABC |
3.8 |
1.06 |
|
6 |
NBA FINALS ON ABC-GM
4(S)-06/16/2005 |
ABC |
3.8 |
1.06 |
|
7 |
RWRR CHALLENGE INFERNO
II |
MTV |
3.4 |
0.96 |
|
8 |
SIMPSONS |
FOX |
3.4 |
0.96 |
|
9 |
HELL'S KITCHEN |
FOX |
3.4 |
0.93 |
|
10 |
FAMILY GUY |
ADSM |
2.9 |
0.82 |
|
11 |
BEAUTY AND GEEK - WB |
WB |
2.6 |
0.73 |
|
12 |
FOX MOVIE-FRIDAY |
FOX |
2.6 |
0.71 |
|
13 |
HOUSE |
FOX |
2.3 |
0.65 |
|
14 |
FAMILY GUY |
ADSM |
2.3 |
0.64 |
|
15 |
THAT '70S SHOW |
FOX |
2.3 |
0.63 |
|
16 |
DANCING WITH THE STARS |
ABC |
2.2 |
0.60 |
|
17 |
FUTURAMA |
ADSM |
2.1 |
0.59 |
|
18 |
NANNY 911 |
FOX |
2.1 |
0.59 |
|
19 |
CSI: MIAMI |
CBS |
2.1 |
0.58 |
|
20 |
TRUE LIFE |
MTV |
2.0 |
0.56 |
|
21 |
FAMILY GUY |
ADSM |
2.0 |
0.56 |
|
22 |
ASHTONS GREATEST RANTS |
MTV |
1.9 |
0.53 |
|
23 |
WWE SMACKDOWN! |
UPN |
1.9 |
0.52 |
|
24 |
STACKED |
FOX |
1.8 |
0.51 |
|
25 |
ROBOT CHICKEN |
ADSM |
1.8 |
0.50 |
|
25 |
TRADING SPOUSES |
FOX |
1.8 |
0.50 |
|
27 |
WWE ENTERTAINMENT |
SPIKE |
1.8 |
0.49 |
|
28 |
NBA GAMETIME
FINALS-G5(S)-06/19/2005 |
ABC |
1.8 |
0.49 |
|
29 |
SATURDAY NIGHT |
NBC |
1.8 |
0.49 |
|
30 |
AQUA TEEN HUNGERFORCE |
ADSM |
1.7 |
0.48 |
|
Source:
MTV Networks, based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
People
12-24
Week Ending June 19, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
FAMILY GUY |
FOX |
4.6 |
2.42 |
|
2 |
AMERICAN DAD |
FOX |
4.1 |
2.16 |
|
3 |
NBA FINALS ON ABC-GM 5(S)-06/19/2005 |
ABC |
4.1 |
2.14 |
|
4 |
SIMPSONS-SUN 8:30P |
FOX |
3.9 |
2.05 |
|
5 |
RWRR CHALLENGE INFERNO II |
MTV |
3.2 |
1.69 |
|
6 |
NBA FINALS ON ABC-GM 4(S)-06/16/2005 |
ABC |
3.2 |
1.68 |
|
7 |
FAMILY GUY |
ADSM |
3.1 |
1.64 |
|
8 |
NBA FINALS ON ABC-GM 3(S)-06/14/2005 |
ABC |
3.1 |
1.64 |
|
9 |
SIMPSONS |
FOX |
2.9 |
1.53 |
|
10 |
FAMILY GUY |
ADSM |
2.9 |
1.52 |
|
11 |
HELL'S KITCHEN |
FOX |
2.8 |
1.44 |
|
12 |
FAMILY GUY |
ADSM |
2.6 |
1.37 |
|
13 |
FUTURAMA |
ADSM |
2.4 |
1.24 |
|
14 |
BEAUTY AND GEEK - WB |
WB |
2.3 |
1.19 |
|
15 |
FAMILY GUY |
ADSM |
2.2 |
1.17 |
|
16 |
WWE ENTERTAINMENT |
SPIKE |
2.2 |
1.16 |
|
17 |
WWE ENTERTAINMENT |
SPIKE |
2.1 |
1.11 |
|
18 |
NANNY 911 |
FOX |
2.1 |
1.09 |
|
18 |
AQUA TEEN HUNGERFORCE |
ADSM |
2.1 |
1.09 |
|
20 |
AMERICAN DAD |
ADSM |
2.1 |
1.08 |
|
21 |
THAT '70S SHOW |
FOX |
2.0 |
1.07 |
|
22 |
ROOM RAIDERS |
MTV |
2.0 |
1.06 |
|
23 |
TRUE LIFE |
MTV |
2.0 |
1.05 |
|
24 |
HOUSE |
FOX |
2.0 |
1.04 |
|
25 |
ROBOT CHICKEN |
ADSM |
2.0 |
1.03 |
|
26 |
WWE SMACKDOWN! |
UPN |
1.9 |
1.01 |
|
27 |
AQUA TEEN HUNGERFORCE |
ADSM |
1.9 |
1.01 |
|
28 |
FOX MOVIE-FRIDAY |
FOX |
1.9 |
1.00 |
|
29 |
AQUA TEEN HUNGERFORCE |
ADSM |
1.9 |
1.00 |
|
30 |
FUTURAMA |
ADSM |
1.9 |
0.98 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Teens
12-17
Week Ending June 19, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
FAMILY GUY |
FOX |
4.0 |
0.99 |
|
2 |
AMERICAN DAD |
FOX |
3.8 |
0.94 |
|
3 |
FAMILY GUY |
ADSM |
3.6 |
0.88 |
|
4 |
NBA FINALS ON ABC-GM 5(S)-06/19/2005 |
ABC |
3.5 |
0.85 |
|
5 |
FAMILY GUY |
ADSM |
3.4 |
0.82 |
|
6 |
FAMILY GUY |
ADSM |
3.3 |
0.82 |
|
7 |
SIMPSONS-SUN 8:30P |
FOX |
3.1 |
0.75 |
|
8 |
FAMILY GUY |
ADSM |
3.0 |
0.74 |
|
9 |
RWRR CHALLENGE INFERNO II |
MTV |
3.0 |
0.74 |
|
10 |
ROOM RAIDERS |
MTV |
2.8 |
0.69 |
|
11 |
WWE ENTERTAINMENT |
SPIKE |
2.8 |
0.68 |
|
12 |
FUTURAMA |
ADSM |
2.8 |
0.68 |
|
13 |
WWE ENTERTAINMENT |
SPIKE |
2.7 |
0.66 |
|
14 |
AMERICAN DAD |
ADSM |
2.7 |
0.65 |
|
15 |
FUTURAMA |
ADSM |
2.6 |
0.65 |
|
16 |
NBA FINALS ON ABC-GM 4(S)-06/16 |
ABC |
2.6 |
0.63 |
|
17 |
AQUA TEEN HUNGERFORCE |
ADSM |
2.5 |
0.61 |
|
18 |
AQUA TEEN HUNGERFORCE |
ADSM |
2.5 |
0.61 |
|
19 |
NED DECLASSIFIED |
NICK |
2.5 |
0.60 |
|
20 |
FRESH PRINCE OF BEL AIR |
NAN |
2.4 |
0.60 |
|
21 |
SAMURAI CHAMPLOO |
ADSM |
2.4 |
0.59 |
|
22 |
FRESH PRINCE OF BEL AIR |
NAN |
2.4 |
0.59 |
|
23 |
NBA FINALS ON ABC-GM 3(S)-06/14 |
ABC |
2.4 |
0.58 |
|
24 |
SIMPSONS |
FOX |
2.4 |
0.58 |
|
25 |
INUYASHA |
ADSM |
2.2 |
0.55 |
|
26 |
FAMILY GUY |
ADSM |
2.2 |
0.55 |
|
27 |
NED DECLASSIFIED |
NICK |
2.2 |
0.55 |
|
28 |
ROBOT CHICKEN |
ADSM |
2.2 |
0.54 |
|
28 |
FUTURAMA |
ADSM |
2.2 |
0.54 |
|
30 |
ROOM RAIDERS |
MTV |
2.2 |
0.54 |
|
1 |
FAMILY GUY |
FOX |
4.0 |
0.99 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 9-14
Week Ending June 19, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
NED DECLASSIFIED |
NICK |
4.9 |
1.19 |
|
2 |
NED DECLASSIFIED |
NICK |
4.7 |
1.16 |
|
3 |
NED DECLASSIFIED |
NICK |
4.6 |
1.13 |
|
4 |
NED DECLASSIFIED |
NICK |
4.5 |
1.11 |
|
5 |
NED DECLASSIFIED |
NICK |
4.4 |
1.07 |
|
6 |
JIMMY NEUTRON |
NICK |
4.1 |
1.00 |
|
7 |
FAIRLY ODD PARENTS |
NICK |
4.0 |
0.99 |
|
8 |
SPONGEBOB |
NICK |
4.0 |
0.98 |
|
9 |
FRESH PRINCE OF BEL AIR |
NAN |
4.0 |
0.97 |
|
10 |
MY DAD THE ROCK STAR |
NICK |
3.9 |
0.96 |
|
11 |
FAIRLY ODD PARENTS |
NICK |
3.9 |
0.95 |
|
12 |
FAIRLY ODD PARENTS |
NICK |
3.7 |
0.92 |
|
13 |
FAIRLY ODD PARENTS |
NICK |
3.7 |
0.92 |
|
14 |
DRAKE & JOSH |
NICK |
3.7 |
0.91 |
|
15 |
FOP MOVIE SCHOOLS OUT |
NICK |
3.7 |
0.91 |
|
15 |
FOP MOVIE SCHOOLS OUT |
NICK |
3.7 |
0.91 |
|
17 |
FAIRLY ODD PARENTS |
NICK |
3.6 |
0.88 |
|
18 |
NED DECLASSIFIED |
NICK |
3.6 |
0.88 |
|
19 |
AVATAR |
NICK |
3.5 |
0.87 |
|
20 |
FAIRLY ODD PARENTS |
NICK |
3.4 |
0.84 |
|
21 |
FAIRLY ODD PARENTS |
NICK |
3.4 |
0.84 |
|
21 |
FULL HOUSE |
NAN |
3.4 |
0.84 |
|
23 |
FRESH PRINCE OF BEL AIR |
NAN |
3.4 |
0.84 |
|
24 |
SPONGEBOB |
NICK |
3.4 |
0.84 |
|
24 |
FUTURAMA |
ADSM |
3.4 |
0.84 |
|
26 |
JIMMY NEUTRON |
NICK |
3.4 |
0.84 |
|
27 |
SPONGEBOB |
NICK |
3.4 |
0.83 |
|
28 |
FAIRLY ODD PARENTS |
NICK |
3.3 |
0.81 |
|
29 |
FAMILY GUY |
ADSM |
3.3 |
0.81 |
|
30 |
FAMILY GUY |
ADSM |
3.3 |
0.81 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC
CABLE TV
Kids 2-11
Week Ending June 19, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
FAIRLY ODD PARENTS |
NICK |
5.7 |
2.25 |
|
2 |
FAIRLY ODD PARENTS |
NICK |
5.5 |
2.18 |
|
3 |
SPONGEBOB |
NICK |
5.3 |
2.09 |
|
4 |
FAIRLY ODD PARENTS |
NICK |
5.2 |
2.08 |
|
5 |
FAIRLY ODD PARENTS |
NICK |
5.1 |
2.03 |
|
6 |
SPONGEBOB |
NICK |
5.0 |
2.00 |
|
7 |
FOP MOVIE SCHOOLS OUT |
NICK |
4.9 |
1.94 |
|
8 |
SPONGEBOB |
NICK |
4.7 |
1.87 |
|
9 |
FAIRLY ODD PARENTS |
NICK |
4.7 |
1.86 |
|
10 |
SPONGEBOB |
NICK |
4.6 |
1.80 |
|
11 |
SPONGEBOB |
NICK |
4.4 |
1.76 |
|
12 |
SPONGEBOB |
NICK |
4.4 |
1.72 |
|
13 |
DRAKE & JOSH |
NICK |
4.2 |
1.67 |
|
14 |
SPONGEBOB |
NICK |
4.2 |
1.67 |
|
15 |
LAZYTOWN |
NICK |
4.2 |
1.67 |
|
16 |
SPONGEBOB |
NICK |
4.1 |
1.64 |
|
17 |
FOP MOVIE SCHOOLS OUT |
NICK |
4.1 |
1.62 |
|
18 |
SPONGEBOB |
NICK |
4.1 |
1.61 |
|
19 |
MY DAD THE ROCK STAR |
NICK |
4.0 |
1.60 |
|
20 |
DANNY PHANTOM |
NICK |
4.0 |
1.58 |
|
21 |
SPONGEBOB |
NICK |
4.0 |
1.57 |
|
22 |
SPONGEBOB |
NICK |
3.9 |
1.56 |
|
23 |
SPONGEBOB |
NICK |
3.9 |
1.56 |
|
24 |
FAIRLY ODD PARENTS |
NICK |
3.9 |
1.55 |
|
25 |
NED DECLASSIFIED |
NICK |
3.9 |
1.54 |
|
26 |
SPONGEBOB |
NICK |
3.9 |
1.53 |
|
27 |
AVATAR |
NICK |
3.9 |
1.53 |
|
28 |
SPONGEBOB |
NICK |
3.9 |
1.53 |
|
29 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
1.51 |
|
30 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
1.49 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
