When General Motors launched its
employee-discounts-for-all promotion last month, everyone knew
traffic would surge as new-car shoppers flocked to the automaker's
site to learn more about how the promotion worked.
Flock they did. GM.com saw traffic rise by 7.2 percent in
June, according to comScore Networks. Sales followed, rising 47
percent over the prior month and reversing what was a down year for
GM. From lagging by 6.7 percent, GM over that month boosted sales by
2.5 percent over 2004.
But GM was hardly the only carmaker to see gains.
Ford and DaimlerChrysler, among others, soon began offering similar
promotions, and that led to a web traffic boost across the entire
category of carmakers.
In June the top 10 sites in comScore’s Automotive
Manufacturer category attracted 32.73 million visitors, an 8.2
percent increase over May. GM.com was the top site with 8.51 million
visits. Year-to-year, traffic to the top 10 sites was up 40.5
percent versus the first six months of 2004.
Ford’s site grew just 0.9 percent in June, to
6.62 million visitors, but that was a 25.9 percent increase versus
5.26 million visitors in June 2004.
DaimlerChrysler’s site jumped 16.9 percent from May to
June, to 5.25 million visitors, for an 18 percent year-to-year
increase. ComScore attributes some of the traffic growth to the
introduction of a new
model of the Dodge Charger.
But the biggest gainer of the month, and by a
large margin, was MitsubishiCars.com, and those gains had nothing to
do with an employee discount plan. Credit rather an interactive
advergame for Mitsubishi’s Eclipse model for boosting June traffic
by 259.1 percent, to about 1.17 million visitors.
Elsewhere online for the week
ended July 10, Microsoft, Time Warner, Yahoo, Google and eBay were
the top five parent companies for the 10th straight week, according
to Nielsen//NetRatings.
Apollo Group was once again the internet’s top advertiser,
followed by Vonage, United Online, LowerMyBills.com and Dell.
Usage was basically flat versus the previous week, with
average sessions per person steady at 15 and average domains
visited per person steady at 36. Average PC time per person fell
2.46 percent to just over 14 hours and 20 minutes.
|
Top 25
parent companies
Week Ended July 10 |
|
# |
Parent |
Unique
Audience (000) |
Reach % |
Time
spent per person (hh:mm:ss) |
|
1 |
Microsoft |
74,752 |
60.3 |
0:39:10 |
|
2 |
Time Warner |
68,447 |
55.2 |
1:45:52 |
|
3 |
Yahoo! |
64,437 |
52.0 |
1:06:40 |
|
4 |
Google |
47,821 |
38.6 |
0:15:20 |
|
5 |
eBay |
26,925 |
21.7 |
0:56:46 |
|
6 |
United States Government |
24,103 |
19.4 |
0:14:54 |
|
7 |
RealNetworks |
17,305 |
14.0 |
0:23:42 |
|
8 |
Amazon |
16,833 |
13.6 |
0:13:10 |
|
9 |
InterActiveCorp |
16,474 |
13.3 |
0:13:28 |
|
10 |
Landmark Communications |
15,891 |
12.8 |
0:13:46 |
|
11 |
Walt Disney Internet
Group |
14,037 |
11.3 |
0:20:17 |
|
12 |
Ask Jeeves |
13,677 |
11.0 |
0:15:12 |
|
13 |
Viacom International |
12,526 |
10.1 |
0:18:08 |
|
14 |
United Online |
12,307 |
9.9 |
0:34:22 |
|
15 |
New York Times Company |
11,567 |
9.3 |
0:13:46 |
|
16 |
CNET Networks |
11,226 |
9.1 |
0:08:39 |
|
17 |
Verizon Communications |
10,165 |
8.2 |
0:11:23 |
|
18 |
Apple Computer |
9,920 |
8.0 |
0:17:03 |
|
19 |
Network Associates |
8,817 |
7.1 |
0:20:25 |
|
20 |
Gannett |
8,781 |
7.1 |
0:09:35 |
|
21 |
Bank of America |
8,027 |
6.5 |
0:29:14 |
|
22 |
Comcast Corp. |
7,724 |
6.2 |
0:19:17 |
|
23 |
MySpace |
7,630 |
6.2 |
0:51:41 |
|
24 |
SBC Communications |
7,593 |
6.1 |
0:12:50 |
|
25 |
AWS Convergence
Technologies |
7,265 |
5.9 |
0:11:26 |
|
Source: Nielsen//NetRatings |
|
Top 25
brands
Week Ended July 10 |
|
|
Parent |
Unique
Audience (000) |
Reach % |
Time
spent per person (hh:mm:ss) |
|
1 |
Yahoo! |
64,064 |
51.7 |
1:06:50 |
|
2 |
MSN |
59,047 |
47.6 |
0:34:31 |
|
3 |
Microsoft |
53,921 |
43.5 |
0:16:24 |
|
4 |
AOL |
49,072 |
39.6 |
2:13:38 |
|
5 |
Google |
46,537 |
37.5 |
0:14:54 |
|
6 |
eBay |
25,244 |
20.4 |
0:56:53 |
|
7 |
Real |
16,896 |
13.6 |
0:22:40 |
|
8 |
Weather Channel |
15,686 |
12.7 |
0:13:49 |
|
9 |
MapQuest |
14,842 |
12.0 |
0:07:39 |
|
10 |
Amazon |
14,416 |
11.6 |
0:11:46 |
|
11 |
CNN |
11,307 |
9.1 |
0:20:05 |
|
12 |
Apple |
9,920 |
8.0 |
0:17:03 |
|
13 |
McAfee |
8,475 |
6.8 |
0:20:54 |
|
14 |
MySpace.com |
7,630 |
6.2 |
0:51:41 |
|
15 |
Netscape |
7,609 |
6.1 |
0:17:33 |
|
16 |
Bank of America |
7,295 |
5.9 |
0:29:19 |
|
17 |
WeatherBug |
7,191 |
5.8 |
0:11:27 |
|
18 |
PayPal |
7,106 |
5.7 |
0:12:23 |
|
19 |
Lycos Network |
7,040 |
5.7 |
0:04:59 |
|
20 |
Comcast |
6,285 |
5.1 |
0:21:22 |
|
21 |
About.com |
6,251 |
5.0 |
0:03:03 |
|
22 |
U.S. Dept. of Commerce |
6,193 |
5.0 |
0:14:16 |
|
23 |
Expedia |
6,135 |
5.0 |
0:11:02 |
|
24 |
EarthLink |
5,906 |
4.8 |
0:35:23 |
|
25 |
My Way |
5,679 |
4.6 |
0:06:37 |
|
Source: Nielsen//NetRatings |
|
Top 25
advertisers
(excludes house ads)
Week Ended July 10 |
|
# |
Company |
Impressions
(000) |
|
1 |
Apollo Group, Inc. |
1,227,593 |
|
2 |
Vonage Holdings Corp |
901,860 |
|
3 |
United Online, Inc. |
866,449 |
|
4 |
LowerMyBills.com, Inc. |
772,588 |
|
5 |
Dell Computer
Corporation |
461,392 |
|
6 |
Jamster.com |
427,605 |
|
7 |
Netflix, Inc. |
381,429 |
|
8 |
SBC Communications, Inc. |
369,250 |
|
9 |
Monster Worldwide, Inc. |
362,043 |
|
10 |
Scottrade, Inc. |
354,942 |
|
11 |
General Motors
Corporation |
325,142 |
|
12 |
NexTag.com |
322,691 |
|
13 |
InterActiveCorp |
279,049 |
|
14 |
Verizon Communications,
Inc. |
266,503 |
|
15 |
Orbitz |
254,318 |
|
16 |
Napster |
251,367 |
|
17 |
Viacom Inc |
238,294 |
|
18 |
Strayer Education, Inc. |
231,582 |
|
19 |
The New York Times
Company |
219,262 |
|
20 |
QuinStreet |
211,643 |
|
21 |
Membershipme.com |
199,457 |
|
22 |
Ameritrade Holding
Corporation |
183,722 |
|
23 |
BellSouth Corporation |
170,181 |
|
24 |
Citigroup Inc. |
164,107 |
|
25 |
Classes USA, Inc. |
162,552 |
|
Source: Nielsen//NetRatings
AdRelevance |
|
Top 25
advertising sites
(excludes house ads)
Week Ended July 10 |
|
|
Company |
Impressions
(000) |
|
1 |
Yahoo! |
4,670,878 |
|
2 |
MSN |
2,379,231 |
|
3 |
myspace |
2,338,278 |
|
4 |
CNN |
715,293 |
|
5 |
The Weather Underground |
550,818 |
|
6 |
AOL.com |
516,900 |
|
7 |
eBay |
492,279 |
|
8 |
The Weather Channel |
470,529 |
|
9 |
FOXNEWS.COM |
439,232 |
|
10 |
Juno |
388,424 |
|
11 |
iWon |
350,153 |
|
12 |
Classmates |
341,948 |
|
13 |
MSNBC |
326,453 |
|
14 |
New York Times |
307,875 |
|
15 |
NetZero |
283,116 |
|
16 |
ESPN.com |
255,643 |
|
17 |
Webshots |
232,185 |
|
18 |
Excite |
226,035 |
|
19 |
Netscape |
223,881 |
|
20 |
Realtor.com |
208,568 |
|
21 |
EarthLink |
177,987 |
|
22 |
Drudge Report |
160,647 |
|
23 |
IMDb |
158,553 |
|
24 |
About.com |
136,498 |
|
25 |
USA TODAY |
103,225 |
|
Source: Nielsen//NetRatings
AdRelevance |
|
Average
use
Week Ended July 10 |
|
|
|
Current
Week |
Last Week |
% Change |
|
|
Sessions/Visits per
Person |
15 |
15 |
0 |
|
|
Domains Visited per
Person |
36 |
36 |
0 |
|
|
PC Time per Person |
14:20:03 |
14:41:45 |
-2.46 |
|
|
Active Digital Media
Universe |
123,960,458 |
124,872,396 |
-0.73 |
|
|
Current Digital Media
Universe Estimate |
206,143,025 |
205,927,036 |
0.1 |
|
Source: Nielsen//Net
Ratings AdRelevance |
|
