|
From all the pre-premiere buzz
it received, Nickelodeon’s new cartoon “Catscratch” sounded as if it
might be the next “SpongeBob, SquarePants.” But it’s not even close.
“Catscratch” had a disappointing debut Saturday among
Nickelodeon’s most loyal viewers, kids 2-11. In its Saturday 8 p.m.
timeslot, the show averaged 1.44 million viewers in that demo, or about a
third fewer than “SpongeBob’s” most-watched episode last week.
“Catscratch” didn’t even make the top 30 on cable in 2-11s,
getting outdrawn by such lesser-buzz shows “Unfabulous,” “The Amanda
Show” and “Lazytown,” all on Nickelodeon.
The show didn’t make the top 30 in 2-11s, 6-11s or 9-14s, either.
That was a surprise considering how much hype surrounded the show’s
launch.
Nickelodeon clearly has high hopes for it. The network gave the
show an initial order of six episodes but ordered 14 additional episodes
two weeks ago after seeing the first few shows.
“Catscratch” got a big pre-launch promotional push, too.
The show debuted on the web several days before its TV premiere as the
centerpiece program on the TurboNick web site.
And papers like The New York Times, San Jose Mercury-News and
Boston Globe carried articles on it, a rarity for an unproven kids’
show.
The show follows a trio of cats who become billionaires after their
eccentric owner dies and leaves them everything. “Seinfeld’s” Wayne
Knight, “Jimmy Neutron’s” Rob Paulsen and “Kids in the Hall’s”
Kevin McDonald provide the lead voices.
Perhaps the show’s concept was too dull for Nick, where talking
cats are relatively tame compared with the network’s fairy godparents or
underwater sea life. Maybe young viewers were outdoors Saturday night
instead of inside watching TV. Or perhaps people didn’t like the preview
they saw on the web.
The show didn’t really catch with any demographic. Only 2.26
million total viewers tuned in for the premiere.
Meanwhile, in other ratings for younger viewers for the week
ended July 10:
Among teens 12-17:
Fox was first with a 1.4 rating and 6 share, ABC second with 1.0/4, UPN
third with 0.9/4, CBS and the WB tied at fourth with 0.7/3 and NBC sixth
with 0.5/2.
Among people 12-34:
Fox was first with a 1.8/7, followed by ABC in second with 1.4/5. CBS and
NBC tied at third with a 1.2/5, followed by UPN with 1.0/4 and the WB with
0.8/3.
The top five shows among 9-14s:
1. “Zoey 101” (Nickelodeon); 2 & 3. “Ned Declassified”
(Nickelodeon, 2 and 2:30 p.m.); 4. “Zoey 101” (Nickelodeon); 5. “Family
Guy” (Adult Swim)
The top five shows among 12-17s:
1. “Family Guy” (Adult Swim, Thursday 11:30 p.m.); 2. “Real World
XVI” (MTV); 3. “Made” (MTV); 4 & 5. “Family Guy” (Adult
Swim, Wednesday, Thursday 11 p.m.)
The top five shows among 12-24s:
1. “Real World XVI” (MTV); 2. “Family Guy” (Adult Swim); 3. “Family
Guy” (Fox); 4. “Family Guy” (Fox, Sunday); 5. “Simpsons” (Fox)
Cable shows that made the top 15 among 18-24s:
“Real World XVI” (MTV), “The ‘70s House” (MTV), “Family Guy”
(Adult Swim), “Made” (MTV), “Hogan Knows Best” (VH1), “Futurama”
(Adult Swim), “Real World XVI” (MTV)
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-49
Week Ending July 10, 2005 |
|
|
Program |
Net |
Rtg% |
In Millions |
|
1 |
DANCING WITH THE STARS |
ABC |
6.7 |
8.74 |
|
2 |
CSI |
CBS |
4.8 |
6.22 |
|
3 |
BIG BROTHER 6-THU |
CBS |
3.4 |
4.47 |
|
4 |
WITHOUT A TRACE |
CBS |
3.4 |
4.46 |
|
5 |
FAMILY GUY SP-7/10
9:30P(S)-07/10/2005 |
FOX |
3.3 |
4.29 |
|
6 |
FAMILY GUY |
FOX |
3.2 |
4.18 |
|
7 |
CHICAGOLAND 400(S)-07/10/2005 |
NBC |
3.1 |
4.07 |
|
8 |
CSI: NY |
CBS |
3.1 |
4.03 |
|
9 |
LAW AND ORDER:SVU |
NBC |
3.1 |
3.96 |
|
10 |
SIMPSONS |
FOX |
2.8 |
3.68 |
|
11 |
HOUSE |
FOX |
2.7 |
3.50 |
|
12 |
DANCING W/THE
STARS-7/6(S)-07/06/2005 |
ABC |
2.7 |
3.45 |
|
13 |
EXTREME MAKEOVER:HM ED-8P |
ABC |
2.6 |
3.36 |
|
14 |
PRINCES OF MALIBU |
FOX |
2.6 |
3.33 |
|
15 |
LAW AND ORDER:CRIM INTENT |
NBC |
2.5 |
3.28 |
|
16 |
LOST |
ABC |
2.5 |
3.20 |
|
17 |
FIRE ME PLEASE |
CBS |
2.5 |
3.19 |
|
18 |
ACCORDING TO JIM 9PM |
ABC |
2.4 |
3.16 |
|
19 |
DATELINE SUN-7PM |
NBC |
2.4 |
3.11 |
|
20 |
CROSSING JORDAN |
NBC |
2.4 |
3.05 |
|
21 |
SATURDAY NIGHT |
NBC |
2.3 |
3.03 |
|
22 |
AMW: AMERICA FIGHTS BACK |
FOX |
2.3 |
3.03 |
|
23 |
48 HOURS MYSTERY TUESDAY |
CBS |
2.3 |
2.97 |
|
24 |
20/20-FRI |
ABC |
2.3 |
2.96 |
|
25 |
NBC NIGHTLY NEWS |
NBC |
2.2 |
2.90 |
|
26 |
WILL &GRACE 7/7
9:30(S)-7/7 |
NBC |
2.2 |
2.81 |
|
27 |
LAW AND ORDER WED 9PM |
NBC |
2.2 |
2.80 |
|
28 |
GREY'S ANATOMY |
ABC |
2.1 |
2.75 |
|
29 |
TODAY SHOW |
NBC |
2.1 |
2.74 |
|
30 |
RODNEY |
ABC |
2.1 |
2.73 |
|
Source: MTV Networks, based on
data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-34
Week Ending July 10, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
DANCING WITH THE STARS |
ABC |
4.9 |
3.23 |
|
2 |
FAMILY GUY |
FOX |
4.2 |
2.77 |
|
3 |
FAMILY GUY SP-7/10 9:30P(S)-07/10/2005 |
FOX |
4.2 |
2.75 |
|
4 |
SIMPSONS |
FOX |
3.7 |
2.39 |
|
5 |
PRINCES OF MALIBU |
FOX |
3.4 |
2.24 |
|
6 |
CSI |
CBS |
3.3 |
2.14 |
|
7 |
BIG BROTHER 6-THU |
CBS |
3.1 |
2.01 |
|
8 |
REAL WORLD XVI |
MTV |
2.8 |
1.82 |
|
9 |
LAW AND ORDER:SVU |
NBC |
2.7 |
1.79 |
|
10 |
HOUSE |
FOX |
2.7 |
1.76 |
|
11 |
WITHOUT A TRACE |
CBS |
2.5 |
1.64 |
|
12 |
EXTREME MAKEOVER:HM ED-8P |
ABC |
2.4 |
1.60 |
|
13 |
THAT '70S SHOW-THU 8:30P |
FOX |
2.4 |
1.55 |
|
14 |
CSI: NY |
CBS |
2.4 |
1.54 |
|
15 |
WWE SMACKDOWN! |
UPN |
2.2 |
1.47 |
|
16 |
BEAUTY AND GEEK - WB |
WB |
2.1 |
1.40 |
|
17 |
FIRE ME PLEASE |
CBS |
2.1 |
1.38 |
|
18 |
MTVS THE 70S HOUSE |
MTV |
2.1 |
1.35 |
|
19 |
TRADING SPOUSES |
FOX |
2.0 |
1.33 |
|
20 |
HOGAN KNOWS BEST |
VH1 |
2.0 |
1.31 |
|
21 |
THAT '70S SHOW-THU 8P |
FOX |
2.0 |
1.28 |
|
22 |
LOST |
ABC |
1.9 |
1.27 |
|
23 |
GREY'S ANATOMY |
ABC |
1.9 |
1.26 |
|
24 |
AVERAGE JOE 4 |
NBC |
1.9 |
1.26 |
|
25 |
DANCING W/THE STARS-7/6(S)-07/06/2005 |
ABC |
1.9 |
1.22 |
|
26 |
KING OF THE HILL |
FOX |
1.9 |
1.22 |
|
27 |
MADE |
MTV |
1.8 |
1.20 |
|
28 |
SATURDAY NIGHT |
NBC |
1.8 |
1.20 |
|
29 |
FAMILY GUY |
ADSM |
1.8 |
1.19 |
|
30 |
CHICAGOLAND 400(S)-07/10/2005 |
NBC |
1.8 |
1.19 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-24
Week Ending July 10, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
REAL WORLD XVI |
MTV |
3.9 |
1.08 |
|
2 |
FAMILY GUY SP-7/10
9:30P(S)-07/10/2005 |
FOX |
3.7 |
1.04 |
|
3 |
FAMILY GUY |
FOX |
3.7 |
1.03 |
|
4 |
SIMPSONS |
FOX |
3.6 |
0.99 |
|
5 |
PRINCES OF MALIBU |
FOX |
3.1 |
0.86 |
|
6 |
DANCING WITH THE STARS |
ABC |
3.0 |
0.85 |
|
7 |
MTVS THE 70S HOUSE |
MTV |
2.9 |
0.81 |
|
8 |
FAMILY GUY |
ADSM |
2.5 |
0.69 |
|
9 |
THAT '70S SHOW-THU 8:30P |
FOX |
2.5 |
0.69 |
|
10 |
MADE |
MTV |
2.4 |
0.67 |
|
11 |
THAT '70S SHOW-THU 8P |
FOX |
2.3 |
0.63 |
|
12 |
HOGAN KNOWS BEST |
VH1 |
2.2 |
0.63 |
|
13 |
LAW AND ORDER:SVU |
NBC |
2.2 |
0.62 |
|
14 |
FUTURAMA |
ADSM |
2.2 |
0.61 |
|
15 |
REAL WORLD XVI |
MTV |
2.1 |
0.59 |
|
16 |
WWE SMACKDOWN! |
UPN |
2.1 |
0.59 |
|
17 |
PUNKD |
MTV |
2.1 |
0.58 |
|
18 |
FAMILY GUY |
ADSM |
2.1 |
0.57 |
|
19 |
ROBOT CHICKEN |
ADSM |
2.0 |
0.57 |
|
20 |
KING OF THE HILL |
FOX |
2.0 |
0.56 |
|
20 |
HOUSE |
FOX |
2.0 |
0.56 |
|
22 |
BEAUTY AND GEEK - WB |
WB |
2.0 |
0.55 |
|
23 |
PUNKD |
MTV |
1.9 |
0.54 |
|
24 |
FUTURAMA |
ADSM |
1.9 |
0.52 |
|
25 |
FUTURAMA |
ADSM |
1.8 |
0.51 |
|
26 |
CSI: NY |
CBS |
1.8 |
0.50 |
|
27 |
WITHOUT A TRACE |
CBS |
1.8 |
0.50 |
|
28 |
TRUE LIFE |
MTV |
1.8 |
0.50 |
|
29 |
LEGALLY BLONDE(S)-07/10/2005 |
TBSC |
1.8 |
0.49 |
|
30 |
ROBOT CHICKEN |
ADSM |
1.8 |
0.49 |
|
Source: MTV Networks, based on
data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
People 12-24
Week Ending July 10, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
REAL WORLD XVI |
MTV |
4.1 |
2.13 |
|
2 |
FAMILY GUY |
ADSM |
3.7 |
1.92 |
|
3 |
FAMILY GUY |
FOX |
3.5 |
1.83 |
|
4 |
FAMILY GUY SP-7/10
9:30P(S)-07/10/2005 |
FOX |
3.4 |
1.80 |
|
5 |
SIMPSONS |
FOX |
3.2 |
1.68 |
|
6 |
MADE |
MTV |
3.2 |
1.67 |
|
7 |
MTVS THE 70S HOUSE |
MTV |
3.2 |
1.66 |
|
8 |
DANCING WITH THE STARS |
ABC |
3.0 |
1.55 |
|
9 |
FUTURAMA |
ADSM |
2.8 |
1.48 |
|
10 |
FAMILY GUY |
ADSM |
2.7 |
1.43 |
|
11 |
PRINCES OF MALIBU |
FOX |
2.7 |
1.40 |
|
12 |
FAMILY GUY |
ADSM |
2.7 |
1.40 |
|
13 |
FAMILY GUY |
ADSM |
2.7 |
1.39 |
|
14 |
FUTURAMA |
ADSM |
2.6 |
1.35 |
|
15 |
ROBOT CHICKEN |
ADSM |
2.5 |
1.29 |
|
16 |
REAL WORLD XVI |
MTV |
2.5 |
1.29 |
|
17 |
FAMILY GUY |
ADSM |
2.2 |
1.17 |
|
18 |
FUTURAMA |
ADSM |
2.2 |
1.14 |
|
19 |
FRESH PRINCE OF BEL AIR |
NAN |
2.2 |
1.13 |
|
20 |
WWE SMACKDOWN! |
UPN |
2.1 |
1.12 |
|
21 |
ROBOT CHICKEN |
ADSM |
2.1 |
1.11 |
|
21 |
AQUA TEEN HUNGERFORCE |
ADSM |
2.1 |
1.11 |
|
23 |
PUNKD |
MTV |
2.0 |
1.06 |
|
24 |
ROOM RAIDERS |
MTV |
2.0 |
1.03 |
|
25 |
REAL WORLD XVI |
MTV |
2.0 |
1.03 |
|
26 |
AQUA TEEN HUNGERFORCE |
ADSM |
1.9 |
1.01 |
|
27 |
KING OF THE HILL |
FOX |
1.9 |
0.99 |
|
28 |
ROBOT CHICKEN |
ADSM |
1.9 |
0.99 |
|
29 |
AQUA TEEN HUNGERFORCE |
ADSM |
1.9 |
0.99 |
|
30 |
PUNKD |
MTV |
1.9 |
0.99 |
|
Source: MTV Networks, based on
data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Teens 12-17
Week Ending July 10, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
FAMILY GUY |
ADSM |
5.0 |
1.23 |
|
2 |
REAL WORLD XVI |
MTV |
4.3 |
1.04 |
|
3 |
MADE |
MTV |
4.1 |
1.01 |
|
4 |
FAMILY GUY |
ADSM |
3.9 |
0.97 |
|
5 |
FAMILY GUY |
ADSM |
3.9 |
0.97 |
|
6 |
FUTURAMA |
ADSM |
3.5 |
0.87 |
|
7 |
MTVS THE 70S HOUSE |
MTV |
3.5 |
0.85 |
|
8 |
FUTURAMA |
ADSM |
3.4 |
0.84 |
|
9 |
FAMILY GUY |
ADSM |
3.4 |
0.82 |
|
10 |
FAMILY GUY |
FOX |
3.3 |
0.80 |
|
11 |
FAMILY GUY SP-7/10
9:30P(S)-07/10/2005 |
FOX |
3.1 |
0.76 |
|
12 |
FRESH PRINCE OF BEL AIR |
NAN |
3.0 |
0.74 |
|
13 |
ROOM RAIDERS |
MTV |
3.0 |
0.73 |
|
13 |
MADE |
MTV |
3.0 |
0.73 |
|
15 |
ROBOT CHICKEN |
ADSM |
3.0 |
0.73 |
|
16 |
FAMILY GUY |
ADSM |
2.9 |
0.72 |
|
17 |
DANCING WITH THE STARS |
ABC |
2.8 |
0.70 |
|
18 |
REAL WORLD XVI |
MTV |
2.8 |
0.69 |
|
19 |
SIMPSONS |
FOX |
2.8 |
0.69 |
|
20 |
ROOM RAIDERS |
MTV |
2.7 |
0.67 |
|
21 |
DATE MY MOM |
MTV |
2.7 |
0.66 |
|
22 |
FRESH PRINCE OF BEL AIR |
NAN |
2.7 |
0.66 |
|
22 |
ROOM RAIDERS |
MTV |
2.7 |
0.66 |
|
24 |
FRESH PRINCE OF BEL AIR |
NAN |
2.6 |
0.64 |
|
25 |
AQUA TEEN HUNGERFORCE |
ADSM |
2.6 |
0.64 |
|
26 |
DATE MY MOM |
MTV |
2.6 |
0.63 |
|
27 |
ROBOT CHICKEN |
ADSM |
2.5 |
0.62 |
|
28 |
FRESH PRINCE OF BEL AIR |
NAN |
2.5 |
0.62 |
|
29 |
FAIRLY ODD PARENTS |
NICK |
2.5 |
0.62 |
|
29 |
FUTURAMA |
ADSM |
2.5 |
0.62 |
|
1 |
FAMILY GUY |
ADSM |
5.0 |
1.23 |
|
Source: MTV Networks, based on
data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 9-14
Week Ending July 10, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
ZOEY 101 |
NICK |
5.2 |
1.27 |
|
2 |
NED DECLASSIFIED |
NICK |
5.0 |
1.22 |
|
3 |
NED DECLASSIFIED |
NICK |
4.8 |
1.18 |
|
4 |
ZOEY 101 |
NICK |
4.8 |
1.17 |
|
5 |
FAMILY GUY |
ADSM |
4.5 |
1.11 |
|
6 |
DRAKE & JOSH |
NICK |
4.4 |
1.08 |
|
7 |
DRAKE & JOSH |
NICK |
4.3 |
1.05 |
|
8 |
FAMILY GUY |
ADSM |
4.1 |
1.00 |
|
9 |
DRAKE & JOSH |
NICK |
4.0 |
0.97 |
|
10 |
FUTURAMA |
ADSM |
3.9 |
0.97 |
|
11 |
FAIRLY ODD PARENTS |
NICK |
3.9 |
0.96 |
|
12 |
FUTURAMA |
ADSM |
3.8 |
0.94 |
|
13 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
0.93 |
|
14 |
SPONGEBOB |
NICK |
3.8 |
0.93 |
|
15 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
0.92 |
|
16 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
0.92 |
|
17 |
FAMILY GUY |
ADSM |
3.8 |
0.92 |
|
18 |
FRESH PRINCE OF BEL AIR |
NAN |
3.7 |
0.91 |
|
19 |
FAMILY GUY |
ADSM |
3.6 |
0.89 |
|
20 |
FULL HOUSE |
NAN |
3.6 |
0.89 |
|
21 |
FRESH PRINCE OF BEL AIR |
NAN |
3.6 |
0.88 |
|
22 |
THE AMANDA SHOW |
NICK |
3.6 |
0.88 |
|
23 |
SPONGEBOB |
NICK |
3.5 |
0.87 |
|
24 |
SPONGEBOB |
NICK |
3.5 |
0.86 |
|
25 |
FRESH PRINCE OF BEL AIR |
NAN |
3.5 |
0.86 |
|
26 |
SPONGEBOB |
NICK |
3.5 |
0.85 |
|
26 |
AVATAR |
NICK |
3.5 |
0.85 |
|
28 |
SPONGEBOB |
NICK |
3.4 |
0.84 |
|
29 |
WWE SMACKDOWN! |
UPN |
3.3 |
0.82 |
|
30 |
FULL HOUSE |
NAN |
3.3 |
0.81 |
|
Source: MTV Networks, based on
data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 2-11
Week Ending July 10, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SPONGEBOB |
NICK |
5.4 |
2.14 |
|
2 |
FAIRLY ODD PARENTS |
NICK |
4.9 |
1.92 |
|
3 |
DRAKE & JOSH |
NICK |
4.7 |
1.85 |
|
4 |
SPONGEBOB |
NICK |
4.7 |
1.85 |
|
5 |
SPONGEBOB |
NICK |
4.6 |
1.82 |
|
6 |
DRAKE & JOSH |
NICK |
4.6 |
1.80 |
|
7 |
ALOHA SCOOBY DOO |
TOON |
4.5 |
1.80 |
|
8 |
FAIRLY ODD PARENTS |
NICK |
4.5 |
1.79 |
|
9 |
SPONGEBOB |
NICK |
4.5 |
1.78 |
|
10 |
SPONGEBOB |
NICK |
4.5 |
1.78 |
|
11 |
FAIRLY ODD PARENTS |
NICK |
4.4 |
1.74 |
|
12 |
SPONGEBOB |
NICK |
4.4 |
1.74 |
|
13 |
NED DECLASSIFIED |
NICK |
4.3 |
1.71 |
|
14 |
JIMMY NEUTRON |
NICK |
4.3 |
1.70 |
|
15 |
DRAKE & JOSH |
NICK |
4.3 |
1.70 |
|
16 |
NED DECLASSIFIED |
NICK |
4.3 |
1.69 |
|
17 |
DRAKE & JOSH |
NICK |
4.2 |
1.68 |
|
18 |
FAIRLY ODD PARENTS |
NICK |
4.2 |
1.66 |
|
19 |
ZOEY 101 |
NICK |
4.2 |
1.65 |
|
20 |
SPONGEBOB |
NICK |
4.1 |
1.62 |
|
21 |
JIMMY NEUTRON |
NICK |
4.0 |
1.60 |
|
22 |
SPONGEBOB |
NICK |
4.0 |
1.59 |
|
23 |
SPONGEBOB |
NICK |
4.0 |
1.59 |
|
24 |
THE AMANDA SHOW |
NICK |
4.0 |
1.59 |
|
25 |
UNFABULOUS |
NICK |
4.0 |
1.58 |
|
26 |
LAZYTOWN |
NICK |
4.0 |
1.57 |
|
27 |
SPONGEBOB |
NICK |
4.0 |
1.57 |
|
28 |
CAMP LAZLO SHORTS |
TOON |
3.9 |
1.56 |
|
29 |
ZOEY 101 |
NICK |
3.9 |
1.56 |
|
30 |
SPONGEBOB |
NICK |
3.9 |
1.55 |
|
Source: MTV Networks, based on
data from Nielsen Media Research |
|
