|
|
Ashlee Simpson,
queen of teens. Not.
Hot girl. Hot new season,
except among 12-17s.
By
Diego Vasquez
It would only make perfect
sense that Ashlee Simpson’s success and the success of her MTV
show stem mainly from her teen fans. She is indeed so teeny. There
was her stint on “7th Heaven,” her appearances on “TRL” and
the fact that she herself just turned 20 in October. She's several
years younger than big sis Jessica.
But it's simply not the case.
Season two of MTV’s “The Ashlee Simpson Show”
debuted last week, and it turns out the singer is hot with just about
everyone but viewers 12-17. They are not watching in droves.
"Ashlee" ranked No. 4 for the week in MTV’s
target 12-34 audience, attracting 2.07 million viewers. That put it
right behind its lead-in, sister Jessica’s “Newlyweds,” whose
season premiere brought in 2.4 million.
Similarly, among viewers 12-24, “Ashlee” finished
No. 5 on cable last week (1.33 million), right behind “Newlyweds’”
No. 3 finish (1.58 million).
Yet among 12-17s, it’s quite a different story. The
“Newlyweds” premiere finished No. 8 among teens, bringing in
653,000 viewers. But “Ashlee” lost 21.2 percent of that demo,
pulling in 514,000 12-17s and not even cracking the top 20.
One almost hesitates to ponder why teens adore Jessica
but have chilled on Ashlee. Maybe Ashlee’s teen fans are still
upset about the whole “Saturday Night Live” lip-syncing fiasco.
Maybe they prefer a little more conflict in their reality fare a la
“The Real World” or the oft-bickering “Newlyweds.” Or maybe
seeing Ashlee booed off the stage at the Orange Bowl was taken as a
signal that the younger sister is about to become yesterday's pop
news.
But actually, it turns out teens never particularly
cared much for Ashlee in the first place.
Back in July, during the first season of her show, all four
episodes of “Ashlee” made the top 20 for the entire month on
cable among viewers 12-34. Not one of those episodes made the top 20
among teens.
In August, the lone episode of “Ashlee” that aired
finished the month in the top 10 on cable among viewers 18-34 but
failed to show up in the top 20 among 12-17s.
Is there deeper meaning to be read into all of
this?
Certainly some. It suggests that the younger sister's
career isn't as promising as it appeared in the summer when her show
showed steady gains on her older sister's. If you're a dud with
teens and you're on MTV, you've got a problem.
It also suggests that even the star-creating machine that is
MTV has its limits, and passing the less-talented Ashlee off as a
singer may be one of them. Having seen her star rise over the
summer, might we now see it flutter, flicker, fumble and fall in
these dark winter months? Worse destinies have befallen finer
talents.
Elsewhere among young
viewers, Fox’s “American Idol” was dominant in just about
every demo last week, its second of the season. Two episodes of
“Idol” finished Nos. 1 and 2 on all of broadcast and cable in
every demo—total viewers, 18-49s, 18-34s, 18-24s, 12-24s, 12-17s
and 9-14s—except one, 2-11s, in which it finished No. 1 and No. 3.
In that demo, an episode of Nickelodeon’s “SpongeBob
SquarePants” snuck into the No. 2 spot, attracting 2.88 million
kids 2-11.
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-49
Week Ending January 30, 2005 |
|
|
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
12.1 |
15.68 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
11.2 |
14.58 |
|
3 |
E.R. |
NBC |
9.1 |
11.77 |
|
4 |
CSI |
CBS |
7.3 |
9.44 |
|
5 |
APPRENTICE 3 |
NBC |
7.1 |
9.27 |
|
6 |
EXTRM MAKEOVER:HM
ED-1/30(S)-01/30/2005 |
ABC |
7.0 |
9.05 |
|
7 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
6.9 |
8.91 |
|
8 |
MEDIUM |
NBC |
6.2 |
8.06 |
|
9 |
SIMPLE LIFE 3 |
FOX |
6.2 |
8.03 |
|
10 |
CSI: NY |
CBS |
5.9 |
7.71 |
|
11 |
DESPERATE HOUSEWIVES
SPL(S)-01/30/2005 |
ABC |
5.6 |
7.21 |
|
12 |
LAW AND ORDER:SVU |
NBC |
5.4 |
6.97 |
|
13 |
CSI: MIAMI |
CBS |
5.3 |
6.88 |
|
14 |
24 |
FOX |
5.1 |
6.58 |
|
15 |
NUMB3RS |
CBS |
5.0 |
6.48 |
|
16 |
HOUSE |
FOX |
5.0 |
6.45 |
|
17 |
ALIAS |
ABC |
4.8 |
6.29 |
|
18 |
LAW AND ORDER:CRIM
INTENT |
NBC |
4.8 |
6.26 |
|
19 |
LAS VEGAS |
NBC |
4.8 |
6.25 |
|
20 |
FEAR FACTOR |
NBC |
4.8 |
6.22 |
|
21 |
TONIGHT SHOW |
NBC |
4.8 |
6.21 |
|
22 |
AMAZING RACE: 6 |
CBS |
4.7 |
6.13 |
|
23 |
SIMPSONS |
FOX |
4.7 |
6.06 |
|
24 |
EVERYBODY LOVES RAYMOND |
CBS |
4.6 |
5.94 |
|
25 |
TWO AND A HALF MEN |
CBS |
4.6 |
5.92 |
|
26 |
CROSSING JORDAN |
NBC |
4.5 |
5.88 |
|
27 |
WITHOUT A TRACE |
CBS |
4.5 |
5.86 |
|
28 |
JOEY |
NBC |
4.3 |
5.64 |
|
29 |
CBS SUNDAY MOVIE |
CBS |
4.3 |
5.52 |
|
30 |
ACCORDING TO JIM 9PM |
ABC |
4.2 |
5.43 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-34
Week Ending January 30, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
12.1 |
7.91 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
10.8 |
7.05 |
|
3 |
E.R. |
NBC |
8.3 |
5.44 |
|
4 |
SIMPLE LIFE 3 |
FOX |
7.0 |
4.59 |
|
5 |
APPRENTICE 3 |
NBC |
7.0 |
4.59 |
|
6 |
EXTRM MAKEOVER:HM
ED-1/30(S)-01/30/2005 |
ABC |
6.8 |
4.43 |
|
7 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
6.1 |
3.99 |
|
8 |
SIMPSONS |
FOX |
5.3 |
3.46 |
|
9 |
DESPERATE HOUSEWIVES
SPL(S)-01/30/2005 |
ABC |
5.2 |
3.42 |
|
10 |
CSI |
CBS |
5.1 |
3.37 |
|
11 |
MEDIUM |
NBC |
4.7 |
3.08 |
|
12 |
LAS VEGAS |
NBC |
4.7 |
3.04 |
|
13 |
FEAR FACTOR |
NBC |
4.5 |
2.97 |
|
14 |
O.C. |
FOX |
4.5 |
2.97 |
|
15 |
LAW AND ORDER:SVU |
NBC |
4.5 |
2.95 |
|
16 |
HOUSE |
FOX |
4.2 |
2.72 |
|
17 |
24 |
FOX |
4.0 |
2.60 |
|
18 |
ARRESTED DEVELOPMENT |
FOX |
4.0 |
2.59 |
|
19 |
CSI: NY |
CBS |
3.9 |
2.57 |
|
20 |
AMAZING RACE: 6 |
CBS |
3.9 |
2.55 |
|
21 |
ALIAS |
ABC |
3.9 |
2.55 |
|
22 |
CSI: MIAMI |
CBS |
3.8 |
2.50 |
|
23 |
JOEY |
NBC |
3.8 |
2.49 |
|
24 |
CROSSING JORDAN |
NBC |
3.6 |
2.38 |
|
25 |
LAW AND ORDER:CRIM
INTENT |
NBC |
3.6 |
2.37 |
|
26 |
SUPERNANNY |
ABC |
3.5 |
2.28 |
|
27 |
SIMPSONS-SUN 9:30P |
FOX |
3.5 |
2.26 |
|
28 |
BACHELORETTE, THE |
ABC |
3.5 |
2.26 |
|
29 |
TRADING SPOUSES |
FOX |
3.4 |
2.23 |
|
30 |
7TH HEAVEN - WB |
WB |
3.4 |
2.20 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-24
Week Ending January 30, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
9.1 |
2.54 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.4 |
2.33 |
|
3 |
SIMPLE LIFE 3 |
FOX |
7.0 |
1.94 |
|
4 |
E.R. |
NBC |
4.9 |
1.37 |
|
5 |
EXTRM MAKEOVER:HM
ED-1/30(S)-01/30/2005 |
ABC |
4.9 |
1.36 |
|
6 |
O.C. |
FOX |
4.9 |
1.36 |
|
7 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
4.3 |
1.20 |
|
8 |
DESPERATE HOUSEWIVES
SPL(S)-01/30/2005 |
ABC |
4.2 |
1.17 |
|
9 |
SIMPSONS |
FOX |
3.9 |
1.08 |
|
10 |
7TH HEAVEN - WB |
WB |
3.8 |
1.05 |
|
11 |
REAL WORLD XV |
MTV |
3.6 |
1.01 |
|
12 |
CSI |
CBS |
3.4 |
0.96 |
|
13 |
RW/RR BATTLE OF SEXES II |
MTV |
3.4 |
0.95 |
|
14 |
APPRENTICE 3 |
NBC |
3.3 |
0.93 |
|
15 |
NEWLYWEDS: NICK &
JESSICA |
MTV |
3.3 |
0.92 |
|
16 |
THE ASHLEE SIMPSON SHOW |
MTV |
2.9 |
0.81 |
|
17 |
HOUSE |
FOX |
2.9 |
0.80 |
|
17 |
LAW AND ORDER:SVU |
NBC |
2.9 |
0.80 |
|
19 |
ALIAS |
ABC |
2.8 |
0.79 |
|
20 |
SIMPSONS-SUN 9:30P |
FOX |
2.8 |
0.78 |
|
21 |
FAMILY GUY |
FOX |
2.7 |
0.75 |
|
22 |
GILMORE GIRLS - WB |
WB |
2.6 |
0.72 |
|
23 |
FEAR FACTOR |
NBC |
2.6 |
0.71 |
|
24 |
AMAZING RACE: 6 |
CBS |
2.6 |
0.71 |
|
25 |
SMALLVILLE - WB |
WB |
2.5 |
0.70 |
|
26 |
WITHOUT A TRACE |
CBS |
2.5 |
0.70 |
|
27 |
ONE TREE HILL - WB |
WB |
2.5 |
0.69 |
|
28 |
24 |
FOX |
2.5 |
0.69 |
|
29 |
POINT PLEASANT |
FOX |
2.5 |
0.68 |
|
30 |
MY SUPER SWEET SIXTEEN |
MTV |
2.4 |
0.68 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
People 12-24
Week Ending January 30, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
10.2 |
5.35 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
10.0 |
5.22 |
|
3 |
SIMPLE LIFE 3 |
FOX |
7.4 |
3.88 |
|
4 |
O.C. |
FOX |
5.1 |
2.69 |
|
5 |
EXTRM MAKEOVER:HM
ED-1/30(S)-01/30/2005 |
ABC |
4.7 |
2.47 |
|
6 |
SIMPSONS |
FOX |
4.5 |
2.36 |
|
7 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
4.1 |
2.15 |
|
8 |
7TH HEAVEN - WB |
WB |
3.9 |
2.05 |
|
9 |
REAL WORLD XV |
MTV |
3.9 |
2.05 |
|
10 |
E.R. |
NBC |
3.9 |
2.03 |
|
11 |
SIMPSONS-SUN 9:30P |
FOX |
3.8 |
1.97 |
|
12 |
CSI |
CBS |
3.6 |
1.87 |
|
13 |
FAMILY GUY |
FOX |
3.5 |
1.83 |
|
14 |
DESPERATE HOUSEWIVES
SPL(S)-01/30/2005 |
ABC |
3.4 |
1.80 |
|
15 |
RW/RR BATTLE OF SEXES II |
MTV |
3.4 |
1.78 |
|
16 |
NEWLYWEDS: NICK &
JESSICA |
MTV |
3.0 |
1.58 |
|
17 |
ONE TREE HILL - WB |
WB |
3.0 |
1.56 |
|
18 |
HOUSE |
FOX |
2.9 |
1.52 |
|
19 |
24 |
FOX |
2.8 |
1.49 |
|
20 |
ARRESTED DEVELOPMENT |
FOX |
2.8 |
1.45 |
|
21 |
APPRENTICE 3 |
NBC |
2.8 |
1.45 |
|
22 |
MALCOLM IN THE MIDDLE |
FOX |
2.7 |
1.42 |
|
23 |
AMAZING RACE: 6 |
CBS |
2.7 |
1.41 |
|
24 |
MY SUPER SWEET SIXTEEN |
MTV |
2.7 |
1.40 |
|
25 |
FEAR FACTOR |
NBC |
2.6 |
1.36 |
|
26 |
THE ASHLEE SIMPSON SHOW |
MTV |
2.5 |
1.33 |
|
27 |
TRADING SPOUSES |
FOX |
2.5 |
1.28 |
|
28 |
POINT PLEASANT |
FOX |
2.4 |
1.28 |
|
29 |
ALIAS |
ABC |
2.4 |
1.28 |
|
30 |
FAMILY GUY |
TOON |
2.4 |
1.24 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Teens 12-17
Week Ending January 30, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
11.8 |
2.89 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
11.5 |
2.81 |
|
3 |
SIMPLE LIFE 3 |
FOX |
7.9 |
1.94 |
|
4 |
O.C. |
FOX |
5.4 |
1.34 |
|
5 |
SIMPSONS |
FOX |
5.2 |
1.28 |
|
6 |
SIMPSONS-SUN 9:30P |
FOX |
4.8 |
1.18 |
|
7 |
EXTRM MAKEOVER:HM
ED-1/30(S)-01/30/2005 |
ABC |
4.5 |
1.10 |
|
8 |
FAMILY GUY |
FOX |
4.4 |
1.08 |
|
9 |
REAL WORLD XV |
MTV |
4.2 |
1.04 |
|
10 |
7TH HEAVEN - WB |
WB |
4.1 |
1.00 |
|
11 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
3.9 |
0.95 |
|
12 |
CSI |
CBS |
3.7 |
0.91 |
|
13 |
MALCOLM IN THE MIDDLE |
FOX |
3.6 |
0.88 |
|
14 |
ONE TREE HILL - WB |
WB |
3.5 |
0.86 |
|
15 |
RW/RR BATTLE OF SEXES II |
MTV |
3.4 |
0.83 |
|
16 |
24 |
FOX |
3.3 |
0.80 |
|
17 |
UNFABULOUS |
NICK |
3.2 |
0.78 |
|
18 |
ARRESTED DEVELOPMENT |
FOX |
3.2 |
0.78 |
|
19 |
YU-GI-OH - WB |
WB |
3.0 |
0.74 |
|
20 |
WWE SMACKDOWN! |
UPN |
3.0 |
0.74 |
|
21 |
YU-GI-OH 2 - WB |
WB |
3.0 |
0.74 |
|
22 |
DRAGON BALL GT |
TOON |
3.0 |
0.73 |
|
23 |
MY SUPER SWEET SIXTEEN |
MTV |
3.0 |
0.72 |
|
24 |
HOUSE |
FOX |
2.9 |
0.72 |
|
25 |
ZOEY 101 |
NICK |
2.9 |
0.71 |
|
26 |
TRADING
SPOUSES |
FOX |
2.9 |
0.71 |
|
27 |
AMAZING RACE: 6 |
CBS |
2.9 |
0.70 |
|
28 |
E.R. |
NBC |
2.7 |
0.66 |
|
29 |
FAMILY GUY |
TOON |
2.7 |
0.66 |
|
30 |
NEWLYWEDS: NICK &
JESSICA |
MTV |
2.7 |
0.65 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 9-14
Week Ending January 30, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
11.6 |
2.84 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
11.4 |
2.79 |
|
3 |
UNFABULOUS |
NICK |
8.2 |
2.01 |
|
4 |
ZOEY 101 |
NICK |
8.0 |
1.96 |
|
5 |
NED DECLASSIFIED |
NICK |
7.1 |
1.75 |
|
6 |
ROMEO! |
NICK |
6.4 |
1.58 |
|
7 |
SIMPLE LIFE 3 |
FOX |
6.4 |
1.58 |
|
8 |
SIMPSONS |
FOX |
5.4 |
1.31 |
|
9 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
5.1 |
1.26 |
|
10 |
DRAKE & JOSH |
NICK |
4.9 |
1.21 |
|
11 |
UNFABULOUS |
NICK |
4.8 |
1.17 |
|
12 |
FAIRLY ODD PARENTS |
NICK |
4.6 |
1.12 |
|
12 |
FULL HOUSE |
NAN |
4.6 |
1.12 |
|
14 |
UNFABULOUS |
NICK |
4.5 |
1.11 |
|
15 |
EXTRM MAKEOVER:HM
ED-1/30(S)-01/30/2005 |
ABC |
4.5 |
1.10 |
|
16 |
SPONGEBOB |
NICK |
4.4 |
1.08 |
|
17 |
SPONGEBOB |
NICK |
4.4 |
1.07 |
|
18 |
SPONGEBOB |
NICK |
4.3 |
1.06 |
|
19 |
SIMPSONS-SUN 9:30P |
FOX |
4.3 |
1.05 |
|
20 |
FAIRLY ODD PARENTS |
NICK |
4.3 |
1.05 |
|
21 |
FAIRLY ODD PARENTS |
NICK |
4.3 |
1.04 |
|
22 |
FAIRLY ODD PARENTS |
NICK |
4.2 |
1.04 |
|
23 |
SPONGEBOB |
NICK |
4.2 |
1.04 |
|
24 |
DRAKE & JOSH |
NICK |
4.2 |
1.02 |
|
24 |
DRAKE & JOSH |
NICK |
4.2 |
1.02 |
|
26 |
WWE SMACKDOWN! |
UPN |
4.1 |
1.02 |
|
27 |
SPONGEBOB |
NICK |
4.1 |
1.00 |
|
28 |
TEEN TITANS |
TOON |
4.1 |
1.00 |
|
29 |
DRAKE & JOSH |
NICK |
4.1 |
1.00 |
|
30 |
SPONGEBOB |
NICK |
4.0 |
0.99 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 2-11
Week Ending January 30, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
8.0 |
3.17 |
|
2 |
SPONGEBOB |
NICK |
7.3 |
2.88 |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
7.0 |
2.78 |
|
4 |
SPONGEBOB |
NICK |
7.0 |
2.77 |
|
5 |
FAIRLY ODD PARENTS |
NICK |
6.9 |
2.74 |
|
6 |
SPONGEBOB |
NICK |
6.8 |
2.68 |
|
7 |
FAIRLY ODD PARENTS |
NICK |
6.6 |
2.63 |
|
8 |
SPONGEBOB |
NICK |
6.3 |
2.50 |
|
9 |
ZOEY 101 |
NICK |
6.2 |
2.44 |
|
10 |
UNFABULOUS |
NICK |
6.1 |
2.43 |
|
11 |
FAIRLY ODD PARENTS |
NICK |
5.8 |
2.28 |
|
12 |
SPONGEBOB |
NICK |
5.8 |
2.28 |
|
13 |
NED DECLASSIFIED |
NICK |
5.6 |
2.21 |
|
14 |
SPONGEBOB |
NICK |
5.5 |
2.17 |
|
15 |
TEENAGE ROBOT |
NICK |
5.4 |
2.15 |
|
16 |
DRAKE & JOSH |
NICK |
5.4 |
2.14 |
|
17 |
FAIRLY ODD PARENTS |
NICK |
5.2 |
2.08 |
|
18 |
ZOEY 101 |
NICK |
5.2 |
2.06 |
|
19 |
RUGRATS |
NICK |
5.2 |
2.05 |
|
20 |
SPONGEBOB |
NICK |
5.2 |
2.04 |
|
21 |
ZOEY 101 |
NICK |
5.1 |
2.03 |
|
22 |
JIMMY NEUTRON |
NICK |
5.1 |
2.03 |
|
23 |
TEENAGE ROBOT |
NICK |
5.1 |
2.02 |
|
24 |
DANNY PHANTOM |
NICK |
5.1 |
2.02 |
|
25 |
SPONGEBOB |
NICK |
5.1 |
2.01 |
|
26 |
SPONGEBOB |
NICK |
5.1 |
2.01 |
|
27 |
RUGRATS |
NICK |
5.1 |
2.00 |
|
28 |
FAIRLY ODD PARENTS |
NICK |
5.0 |
2.00 |
|
29 |
FAIRLY ODD PARENTS |
NICK |
5.0 |
1.99 |
|
30 |
SPONGEBOB |
NICK |
5.0 |
1.99 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
Feb. 4, 2005
©
2005
Media Life
- Diego Vasquez is a staff writer
for Media Life.
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