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Surprise: Parents search
better than kids
Kids don't know everything
about the internet. A new study released yesterday by Nielsen Norman Group
says teenagers can’t navigate the web as well as their parents. They
found that teens give up easily on sites that are difficult to search. The
study asked 38 teens between the ages of 13 and 17 to perform tasks on 23
specific web sites, including some operated by Apple, McDonald's, and
Procter & Gamble. Their success rate was 55 percent, 11 percent lower
than that of adult users. According to the report, teenagers had poor
reading skills, unsophisticated research strategies and a dramatically
lower patience level. Other findings included that the word kid is a
turn-off for teens, teens tolerate ads more than adults, and they are
apprehensive about downloading plug-ins and clicking on unknown links for
fear of viruses. The majority of the youths tested were located in
disadvantaged urban areas and affluent suburbs in California and a rural
area of Colorado. A small number were in Australia.
Time Warner Cable begins free AOL offer
America Online and Time Warner
Cable were brought together in the 2001 merger, and the two companies seem
to finally be meshing. Time Warner Cable plans to offer its high-speed
internet customers free access to America Online services. Current AOL
dial-up subscribers who live in regions served by Time Warner Cable will
be asked to step up their service to Time Warner Cable's Road Runner
high-speed service, which will now include AOL. Until now, Road-Runner was
a direct competitor of AOL, even though Time Warner owns them both. Time
will furnish the physical connections to the internet while AOL will
provide email services and other online content. With the deal, Time
Warner Cable could potentially gain more than 3 million new cable
high-speed internet customers. Right now it costs high-speed internet
subscribers $14.95 extra for AOL after paying the monthly fee charged by
the cable or telephone company.
Advice for the lovelorn, now on Lifetimetv.com
The dating game can be a daunting one, even when you
have "Sex and the City" to advise you. For a little more
personal touch, Lifetime is creating original broadband programming on its
web site to help viewers figure out if he really is into you. Starting
today LifetimeTV.com will stream video vignettes of common dating
pitfalls, leading into the series “Kiss + Tell! with Dr. Ian Kerner. ”
Sex and relationship expert Kerner and a few average joes will discuss the
relationship issues in the scenarios submitted by the site’s users. A
new web episode will debut every other week. The site will include other
forums, message boards and polls. Kerner will be responding to questions a
daily basis. All the movies on Lifetime this week will focus on
relationships and love.
NPR
staffer puts Edwards jacket on eBay
Bob Edwards is no longer at National Public Radio,
but he left quite the impression on his co-workers. One is so disappointed
about his exit last year that she is donating funds to NPR’s competitor
- by selling Edwards’ jacket. The former NPR host wore the medium-sized
fleece jacket once and decided it was too small. The jacket was given to
Edwards at his last "Morning Edition" staff retreat. Now the
host of “The Bob Edwards Show” on XM Satellite Radio, he gave the
jacket to a female NPR staff member who auctioned it off on eBay. The
anonymous owner of the jacket is so ticked off about Edwards being dropped
last April, she is giving the proceeds of the sale to NPR’s competitor
American Public Radio, an XM program partner. Yesterday was the last day
to bid on the jacket.
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