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There
was the sense going into last night’s season premiere of
“Alias” that this was the last chance for the critically
acclaimed but ratings-challenged ABC spy drama.
ABC moved the show from Sundays to Wednesdays at
9 p.m., following its mega-hit “Lost,” in a last effort to save
the show. If it couldn’t find an audience there, it wouldn’t
survive anywhere.
It
looks like the move worked.
The show’s two-hour season premiere averaged
an impressive 6.8 rating among adults 18-49 last night, according to
Nielsen overnights, retaining 82 percent of “Lost’s” lead-in.
That helped ABC to a dominating 7.3 average for the night, nearly
double second-place CBS’s average.
Elsewhere
last night, the premiere of NBC’s new show “Sports Illustrated
Swimsuit Model Search” did nowhere near as well, averaging a 2.8
18-49 rating. The show did gain audience during its second half,
though, and did better the average of the 8 p.m. time slot’s
former occupants, “Hawaii” and “LAX,” by nearly a third.
ABC
provided a marketing blitz for the “Alias” premiere, including a
heavy saturation of ads on sister network ESPN and the internet.
While “Lost” has been gaining viewership steadily through the
year, “Alias” wasn’t guaranteed that audience would stick
around.
After
all, this is the fourth season for a very intricately plotted show.
Some wondered if new viewers would tune in at the risk of being
confused.
But ABC
did a nice job of playing up the new direction of the show, assuring
viewers that they could start cold. And “Alias” delivered a huge
ratings increase from last season’s 3.5 average rating.
Its 16
million total viewers average doubled last year’s 8 million
average. It marked the largest-ever audience for the
fourth-year show, outdrawing even the post-Super Bowl episode in
2003.
The
show did lose some audience through the night, but that was
expected; it faced strong competition at 10 p.m. from new episodes
of “Law & Order” and “CSI: New York.” But “Alias”
trumped their 4.5 and 4.4 ratings, respectively, with a 6.2.
NBC’s
debut of “Model Search” didn’t witness nearly the success of
the network’s two other debuts this week, Monday’s “Medium”
(6.3) and Tuesday’s “Committed” (4.5). Episodes of “The West
Wing” and “Law & Order” managed to only pull the network
to a third-place finish in the demo, with a 3.6 average rating and 9
share. ABC was easily No. 1 with a 7.3 average and 18 share,
followed by CBS at No. 2 at 3.7/9. Fox finished fourth at 3.5/8, and
the WB and UPN tied for fifth at 1.2/3.
“Lost”
led the way at 8 p.m., averaging an 8.3 18-49 rating, the
highest-rated show of the night. Fox finished second that hour with
a 2.9 average for “That ‘70s Show” (3.1) and “Quintuplets”
(2.7) and NBC third with its 2.8 average for “Model Search.”
At 9
p.m. ABC’s “Alias” averaged a 7.3 18-49 rating for the first
hour of its premiere. Fox averaged a 4.1 rating that hour for
“Nanny 911,” tying it for second with CBS for the comedies
“King of Queens” (4.3) and “Center of the Universe” (3.9).
NBC’s “West Wing” was fourth that hour with a 3.7 average
rating.
ABC
also took the night among households, finishing with a 10.9 average
rating and 16 share. CBS finished second at 7.8/12, NBC third at
7.7/12, Fox fourth at 5.2/8, UPN fifth at 2.0/3, and the WB sixth at
1.7/3.
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