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It’s
no wonder ABC didn’t want to lay out more cash for the Bowl Championship
Series. Despite yet another year of controversy over who should be playing
in college football’s national championship game, Tuesday’s Orange
Bowl produced disappointing ratings.
According to Nielsen overnights, the showdown between
Oklahoma and Southern Cal on ABC averaged a 14.0 household rating from 8
to 11 p.m. Though final ratings will change due to the live nature of the
game (overnights reflect time period rather than program data, and the
game ended at 11:15), the rating will be close to 2002’s record-low 14.3
household average.
Though
there’d been much pregame hype over who deserved to play in the game –
Auburn, Oklahoma and USC were all undefeated entering bowl season – the
game itself proved a boring bust.
USC jumped to
a 38-10 lead at halftime, and ratings dipped accordingly. At 9 p.m. the
game averaged a 16.1 household rating. By 10:30 p.m. that had dipped 35
percent to a 10.4 rating.
The Orange
Bowl averaged 22 million total viewers, even to last year’s fast
nationals average for the national championship game. Last year’s game
finished with a 14.8 final household rating, second-lowest in BCS history.
ABC, which
has carried the BCS games since the system’s inception in 1999, passed
on a BCS contract extension last year, instead letting Fox claim rights to
the games starting in 2007. Fox agreed to pay $80 million per year, but
that outlay comes at a dicey time for the BCS.
Viewers seem
to be turned off rather than intrigued by the seemingly annual controversy
over who should play in the series’ title game. Last year USC was
relegated to the Rose Bowl while LSU and Oklahoma faced off in the Sugar
Bowl. That 2004 national championship was off 14 percent from the
controversy-free 2003 game.
Final
numbers for the game will be out later today or tomorrow.
Elsewhere last night, NBC’s new comedy
“Committed” debuted to very respectable ratings, averaging a 4.5 18-49
rating against some formidable competition at 9:30 in ABC’s Orange Bowl
telecast and CBS’s “The Amazing Race.”
That performance
helped propel NBC to No. 2 for the night in the demo with a 5.1 average
rating and 13 share, behind only ABC’s 7.7/19 average for the Orange
Bowl. CBS finished the night third at 3.3/8, Fox fourth at 1.9/5, the WB
fifth at 1.3/3, and UPN sixth at 1.2/3.
ABC led at 8 p.m.
for the first hour of USC’s romp over Oklahoma, averaging an 8.3 rating.
NBC was second with a 4.8 average for the first hour of “The Biggest
Loser,” followed by CBS’ 2.6 average for “Red Carpet
Confidential.”
ABC’s game led
again during the 9 p.m. hour, averaging an 8.3 18-49 rating. NBC was
second with a 4.9 average for the last half-hour of “Biggest Loser”
(5.3) and the premiere of “Committed” (4.5), with CBS third with a 4.4
average for “The Amazing Race.”
With Southern Cal
blowing out Oklahoma, ABC slipped during the 10 p.m. hour to a 6.4 average
rating, though that was still good for No. 1. NBC was second with a 6.0
average for “Dateline” and CBS third with a 2.6 average for a
“Judging Amy” repeat.
ABC
finished first for the night among households, averaging a 14.0 rating and
21 share. NBC was second at 8.8/13, CBS third at 6.3/9, Fox fourth at
3.2/5, and UPN and the WB tied for fifth at 2.1/3.
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