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The Fox special “Who’s Your Daddy?” certainly created
a stir before it aired, with a denunciation from the National Council for
Adoption and one affiliate refusing to air the show.
But a stir among viewers? Not quite.
The special, in which adoptee T.T. Myers tried to identify
the father who gave her up for adoption 30 years ago, received
embarrassingly low ratings Monday according to Nielsen overnights.
Airing from 8 p.m. to 9:30 p.m., the show averaged a 2.3
adults 18-49 rating, including a dismal 1.8 during its first half-hour.
Though it peaked with a 2.9 in the final half-hour, when Myers correctly
picked a former Marine as said Daddy and won the $100,000 prize, Fox still
trailed the other three Big Four networks by at least 30 percent.
The first hour of the show averaged a 2.0, almost half of
third-place CBS’s 3.8 average for sitcoms “Still Standing” and
“Listen Up.” By comparison, during the November sweeps, Fox averaged
better than a 3.0 in that hour with “Trading Spouses.”
“Daddy” averaged 6.34 million total viewers. Although
audiences obviously weren’t interested in the sleazy premise, it did
garner a fair bit of media coverage.
The premise of the show caused the National Council for
Adoption to ask all 182 Fox affiliates not to air it, but the group was
only successful with one—Raleigh-Durham’s WRAZ.
That
station, which had preempted Fox’s “Married by
America,” “Temptation Island,” and “Who Wants to Marry a
Multi-Millionaire” in the past, instead aired the film “I Have Roots and Branches ...
Personal Reflections on Adoption.”
Elsewhere last
night, ABC’s telecast of college football’s Sugar Bowl yielded
lackluster results, though final ratings may change due to its live
nature. According to fast national data, the game between Auburn and
Virginia Tech averaged a 4.6 18-49 rating, peaking during the 9-9:30 p.m.
half hour with a 5.0 18-49 rating.
The game averaged a 9.9 household rating, up 14 percent
over last year (though last year did not feature an undefeated team) and 13.6 million
total viewers. The network is hoping for a lot more from tonight’s
national championship game between Oklahoma and Southern Cal.
CBS’ “CSI: Miami” was the night’s highest-rated
show in 18-49s, averaging a 6.6 rating during its 10 p.m. timeslot. That
helped CBS finished first for the night with a 5.5 average rating and 14
share. NBC finished second at 5.3/13, ABC third at 4.6/11, Fox fourth at
2.2/5, UPN fifth at 1.5/4, and the WB sixth at 1.0/2.
At 8 p.m. ABC led with a 4.6 average for the first hour of the
Sugar Bowl. NBC was a close second with a 4.5 average for “Fear
Factor.”
CBS took the lead at 9 p.m. with a 6.3 average for
“Everybody Loves Raymond” (6.4) and “Two and a Half Men” (6.2).
NBC was second with a 5.0 average for “Las Vegas,” with ABC third with
a 4.9 average for the second hour of its Sugar Bowl telecast.
CBS led again at 10 p.m., this time with “CSI:
Miami’s” 6.6. NBC finished second with a promising 6.3 average for its
new show “Medium” and ABC third with a 4.3 average for the third hour
of its college football game.
CBS
finished first for the night among households, averaging a 10.3 rating and
16 share. ABC was second at 9.0/14, NBC third at 8.5/13, Fox fourth at
4.0/6, UPN fifth at 2.4/4, and the WB sixth at 1.9/3.
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