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'Who's Your Daddy?'
Who cares?

Not viewers, apparently. Fox reality special sinks.

    The Fox special “Who’s Your Daddy?” certainly created a stir before it aired, with a denunciation from the National Council for Adoption and one affiliate refusing to air the show.
   But a stir among viewers? Not quite.
   The special, in which adoptee T.T. Myers tried to identify the father who gave her up for adoption 30 years ago, received embarrassingly low ratings Monday according to Nielsen overnights.
   Airing from 8 p.m. to 9:30 p.m., the show averaged a 2.3 adults 18-49 rating, including a dismal 1.8 during its first half-hour. Though it peaked with a 2.9 in the final half-hour, when Myers correctly picked a former Marine as said Daddy and won the $100,000 prize, Fox still trailed the other three Big Four networks by at least 30 percent.
   The first hour of the show averaged a 2.0, almost half of third-place CBS’s 3.8 average for sitcoms “Still Standing” and “Listen Up.” By comparison, during the November sweeps, Fox averaged better than a 3.0 in that hour with “Trading Spouses.” 
   “Daddy” averaged 6.34 million total viewers. Although audiences obviously weren’t interested in the sleazy premise, it did garner a fair bit of media coverage. 
   The premise of the show caused the National Council for Adoption to ask all 182 Fox affiliates not to air it, but the group was only successful with one—Raleigh-Durham’s WRAZ.
   That station, which had preempted Fox’s “Married by America,” “Temptation Island,” and “Who Wants to Marry a Multi-Millionaire” in the past, instead aired the film “I Have Roots and Branches ... Personal Reflections on Adoption.”
   Elsewhere last night, ABC’s telecast of college football’s Sugar Bowl yielded lackluster results, though final ratings may change due to its live nature. According to fast national data, the game between Auburn and Virginia Tech averaged a 4.6 18-49 rating, peaking during the 9-9:30 p.m. half hour with a 5.0 18-49 rating. 
   The game averaged a 9.9 household rating, up 14 percent over last year (though last year did not feature an undefeated team) and 13.6 million total viewers. The network is hoping for a lot more from tonight’s national championship game between Oklahoma and Southern Cal.
   CBS’ “CSI: Miami” was the night’s highest-rated show in 18-49s, averaging a 6.6 rating during its 10 p.m. timeslot. That helped CBS finished first for the night with a 5.5 average rating and 14 share. NBC finished second at 5.3/13, ABC third at 4.6/11, Fox fourth at 2.2/5, UPN fifth at 1.5/4, and the WB sixth at 1.0/2.
   At 8 p.m. ABC led with a 4.6 average for the first hour of the Sugar Bowl. NBC was a close second with a 4.5 average for “Fear Factor.”
   CBS took the lead at 9 p.m. with a 6.3 average for “Everybody Loves Raymond” (6.4) and “Two and a Half Men” (6.2). NBC was second with a 5.0 average for “Las Vegas,” with ABC third with a 4.9 average for the second hour of its Sugar Bowl telecast.
   CBS led again at 10 p.m., this time with “CSI: Miami’s” 6.6. NBC finished second with a promising 6.3 average for its new show “Medium” and ABC third with a 4.3 average for the third hour of its college football game.
   CBS finished first for the night among households, averaging a 10.3 rating and 16 share. ABC was second at 9.0/14, NBC third at 8.5/13, Fox fourth at 4.0/6, UPN fifth at 2.4/4, and the WB sixth at 1.9/3.


 

Jan 4, 2005 © 2005 Media Life


 


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