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Stood up: Syndie
dating shows tumble

'Blind Date' and 'Elimidate' are way off this year

By Abigail Azote

   The heyday of the dating show on broadcast television has certainly come and gone. The same can now be said for such shows in syndication. 
   The number of dating shows on syndication has dwindled from six in 2002 to two, and both are struggling. In July, “Blind Date” and “Elimidate” averaged a 0.8 and 0.9 household rating, respectively. 
   Season to date, “Elimidate” has averaged a 1.1 household rating, down 21 percent compared to the same period in 2004. “Blind Date” has declined even more, down 25 percent this year versus last, with a 1.2 household rating.
   “I believe there were too many dating shows, and that accelerated viewer burnout,” says Peter Koeppel, president of Dallas-based agency Koeppel Direct. “I feel that the dating shows may be an outdated concept.”
   There was certainly a time, some years back, when dating shows were all the rage. In 2002, there were about half a dozen in syndication alone. Shows like “Change of Heart,” “Shipmates” and “Fifth Wheel” featured even more ways of pairing people up and splitting them apart, such as bringing in a third person to spice things up. 
   Compared to ratings that year, when the genre was thriving, “Elimidate” is now down 31 percent and “Blind Date” off 37 percent. 
   “It’s a case of too much of a good thing,” says one syndication insider. “The networks got into the act, and the whole genre burned out.”
   There’s been a similar decline for dating shows on network television. The granddaddy of dating/relationship shows, ABC’s “The Bachelor,” is down nearly 50 percent from its peak in 2002. 
   NBC’s fourth edition of “Average Joe” was down 59 percent from season one in 2003. And most recently, ABC’s five-part documentary “Hooking Up” chronicled the online dating scene in New York City and delivered a weak 3.2 household average.  
   
   In other daypart ratings in the week ended Aug. 21:
   Some 400,000 viewers still separate “Today” and “Good Morning America.” Both were down a tenth of a point among households for the week, to a 4.3 for "Today" and a 3.9 for "GMA" while “Early Show” was up 0.1 to a 2.4. 
   “Tonight Show” increased its lead over “Late Show” to 2.2 million total viewers for the week. Leno was up 3.8 percent, to 5.4 million, while Letterman was down 11 percent, to 3.2 million. “Last Call with Carson Daly” lost some 100,000 viewers to tie “Jimmy Kimmel Live” in last place among late-night shows with 1.3 million viewers.
   In syndication, “Wheel of Fortune, “The Oprah Winfrey Show” and “Everybody Loves Raymond” remained the top game show, talk show and comedy, respectively. 
   ABC once again led in daytime and full day ratings among women 18-49, while CBS remained tops with total viewers.
   The week ended Aug. 28 was a down one for evening network news, with all three showing losses in total viewers. CBS’s “Evening News” was down the least with less than a 1 percent drop to 6.4 million viewers, while NBC’s “Nightly News” fell almost 3 percent to 8.1 million.

  

SUNDAY MORNING SHOW RATINGS
Week ending August 21, 2005

Program

Network

Households*

People 2+

Adults 25-54

Rtg%

Shr

Total viewers (millions)

Rtg%

Meet the Press

NBC

2.4

8

3.147

0.8

Face the Nation

CBS

2.0

6

2.463

0.7

This Week with George Stephanopoulos

ABC

1.7

5

2.047

0.6

News Sunday

Fox

1.0

3

1.224

0.4

* Each rating point is equivalent to 1.096 million homes
Source: NTI

 

MORNING SHOW RATINGS
Week Ending August 21, 2005
Five-day averages

Program

Network

Households

People 2+

Rtg%

Shr

Total viewers (millions)

Today

NBC

4.3

16

5.3

Good Morning America

ABC

3.9

15

4.9

Early Show

CBS

2.0

7

2.4

* Each rating point is equivalent to 1.096 million homes
Source: NTI

 

LATE-NIGHT RATINGS
Week Ending August 21, 2005
Five-day averages

Program

Network

People 2+

Adults 18-49

Total viewers (millions)

Rtg%

Tonight Show with Jay Leno

NBC

5.4

1.8

Late Show with David Letterman

CBS

3.2

1.2

Nightline

ABC

3.2

1.0

Late Night with Conan O’Brien

NBC

2.1

1.0

The Late Late Show with Craig Ferguson

CBS

1.4

0.6

Last Call with Carson Daly

NBC

1.3

0.6

Jimmy Kimmel Live

ABC

1.3

0.5

Source: NTI

 

DAYTIME RATINGS
Week Ending August 21, 2005
Five-day averages

 Daytime dramas

Total viewers (millions)

Women 18-49

 

Network

(millions)

Rtg%

Shr

CBS

4.06

1.6

10

ABC

3.13

1.8

11

NBC

2.75

1.6

10

 Full daytime

Total viewers (millions)

Women 18-49

Network

(millions)

Rtg%

Shr

CBS

4.42

1.5

10

ABC

3.01

1.7

10

NBC

2.75

1.6

10

Source: NTI

 

EVENING NETWORK NEWS RATINGS
Week Ending August 28, 2005
Five-day averages

Program

Network

Households*

People 2+

Rtg%

Shr

Total viewers (millions)

NBC Nightly News with Brian Williams

NBC

5.9

12

8.080

ABC World News Tonight with Peter Jennings

ABC

5.5

12

7.836

CBS Evening News with Bob Schieffer

CBS

4.6

10

6.436

* Each rating point is equivalent to 1.084 million homes
Source: NTI


SYNDICATION
Ranked on Households
Week Ending August 21, 2005

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

7.5

8266

2

OPRAH WINFREY SHOW (AT)

KIN

6.0

6597

2

JEOPARDY

KIN

6.0

6525

4

EVRY LVS RAYMOND-SYN (AT)

KIN

5.9

6486

5

SEINFELD (AT)

SPT

5.4

5883

6

SEINFELD-WKND (AT)

SPT

4.9

5380

7

JUDGE JUDY (AT)

PRM

4.6

5059

8

DR. PHIL SHOW

KIN

4.5

4886

9

CSI-SYN (AT)

KIN

4.3

4704

10

ENTERTAINMENT TONIGHT(AT)

PRM

4.1

4543

11

EVBDY LVS RAYMOND-WKD-SYN

KIN

3.8

4145

12

WHEEL OF FORTUNE WKND

KIN

3.6

3980

13

LIVE WITH REGIS AND KELLY

BV

3.4

3742

14

JUDGE JOE BROWN (AT)

PRM

3.1

3448

14

MILLIONAIRE (AT)

BV

3.1

3347

16

INSIDE EDITION

KIN

3.0

3258

17

THAT 70S SHOW-MF-SYN (AT)

2/T

2.8

3057

17

MAURY (AT)

NBU

2.8

3055

19

ENTERTAINMENT TONIGHT WKD

PRM

2.7

2975

19

MALCOLM IN-MIDDLE SYN(AT)

2/T

2.7

2969

19

KING OF THE HILL-SYN(AT)

2/T

2.7

2952

22

DIVORCE COURT (AT)

2/T

2.6

2859

22

COPS-SYN (AT)

2/T

2.6

2847

22

WILL & GRACE-SYN (AT)

WB

2.6

2820

25

PEOPLE'S COURT (AT)

WB

2.5

2749

Source: Nielsen Media Research



Sept. 1, 2005 © 2005 Media Life


- Abigail Azote is a staff writer for Media Life.


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