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The
heyday of the dating show on broadcast television has certainly come and
gone. The same can now be said for such shows in syndication.
The
number of dating shows on syndication has dwindled from six in 2002 to
two, and both are struggling. In July, “Blind Date” and
“Elimidate” averaged a 0.8 and 0.9 household rating,
respectively.
Season
to date, “Elimidate” has averaged a 1.1 household rating, down 21
percent compared to the same period in 2004. “Blind Date” has declined
even more, down 25 percent this year versus last, with a 1.2 household
rating.
“I believe there were too many dating shows, and
that accelerated viewer burnout,” says Peter Koeppel, president of
Dallas-based agency Koeppel Direct. “I feel that the dating shows may be
an outdated concept.”
There was certainly a time, some years back, when
dating shows were all the rage. In 2002, there were about half a dozen in syndication alone. Shows like “Change of Heart,”
“Shipmates” and “Fifth Wheel” featured even more ways of pairing
people up and splitting them apart, such as bringing in a third person to
spice things up.
Compared
to ratings that year, when the genre was thriving, “Elimidate” is now
down 31 percent and “Blind Date” off 37 percent.
“It’s
a case of too much of a good thing,” says one syndication insider. “The
networks got into the act, and the whole genre burned out.”
There’s
been a similar decline for dating shows on network television. The
granddaddy of dating/relationship shows, ABC’s “The Bachelor,” is
down nearly 50 percent from its peak in 2002.
NBC’s
fourth edition of “Average Joe” was down 59 percent from season one in 2003. And most
recently, ABC’s five-part documentary “Hooking Up” chronicled the
online dating scene in New York City and delivered a weak 3.2 household
average.
In
other daypart ratings in the week ended Aug. 21:
Some
400,000 viewers still separate “Today” and “Good Morning America.”
Both were down a tenth of a point among households for the week, to a 4.3
for "Today" and a 3.9 for "GMA" while
“Early Show” was up 0.1 to a 2.4.
“Tonight
Show” increased its lead over “Late Show” to 2.2 million total
viewers for the week. Leno was up 3.8 percent, to 5.4 million, while Letterman was down 11
percent, to 3.2 million. “Last Call with Carson Daly” lost some 100,000 viewers to tie
“Jimmy Kimmel Live” in last place among late-night shows
with 1.3 million viewers.
In
syndication, “Wheel of Fortune, “The Oprah Winfrey Show” and
“Everybody Loves Raymond” remained the top game show, talk show and
comedy, respectively.
ABC
once again led in daytime and full day ratings among women 18-49, while
CBS remained tops with total viewers.
The
week ended Aug. 28 was a down one for evening network news, with all three
showing losses in total viewers. CBS’s “Evening News” was down the
least with less than a 1 percent drop to 6.4 million viewers, while NBC’s “Nightly News”
fell almost 3 percent to 8.1 million.
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SUNDAY MORNING SHOW RATINGS
Week ending
August 21, 2005 |
|
Program |
Network |
Households* |
People 2+ |
Adults 25-54 |
|
Rtg% |
Shr |
Total viewers (millions) |
Rtg% |
|
Meet the Press |
NBC |
2.4 |
8 |
3.147 |
0.8 |
|
Face the Nation |
CBS |
2.0 |
6 |
2.463 |
0.7 |
|
This Week with George Stephanopoulos |
ABC |
1.7 |
5 |
2.047 |
0.6 |
|
News Sunday |
Fox |
1.0 |
3 |
1.224 |
0.4 |
|
* Each rating point is equivalent to 1.096 million homes
Source: NTI |
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MORNING SHOW RATINGS
Week Ending
August 21, 2005
Five-day averages |
|
Program |
Network |
Households |
People 2+ |
|
Rtg% |
Shr |
Total viewers (millions) |
|
Today |
NBC |
4.3 |
16 |
5.3 |
|
Good Morning America |
ABC |
3.9 |
15 |
4.9 |
|
Early Show |
CBS |
2.0 |
7 |
2.4 |
|
* Each rating point is equivalent to 1.096 million homes
Source: NTI |
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LATE-NIGHT RATINGS
Week Ending
August 21, 2005
Five-day averages |
|
Program |
Network |
People 2+ |
Adults 18-49 |
|
Total viewers (millions) |
Rtg% |
|
Tonight Show with Jay Leno |
NBC |
5.4 |
1.8 |
|
Late Show with David Letterman |
CBS |
3.2 |
1.2 |
|
Nightline |
ABC |
3.2 |
1.0 |
|
Late Night with Conan O’Brien |
NBC |
2.1 |
1.0 |
|
The Late Late Show with Craig Ferguson |
CBS |
1.4 |
0.6 |
|
Last Call with Carson Daly |
NBC |
1.3 |
0.6 |
|
Jimmy Kimmel Live |
ABC |
1.3 |
0.5 |
|
S ource: NTI |
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DAYTIME RATINGS
Week Ending
August 21, 2005
Five-day averages |
|
Daytime dramas |
Total viewers (millions) |
Women 18-49 |
|
|
Network |
(millions) |
Rtg% |
Shr |
|
CBS |
4.06 |
1.6 |
10 |
|
ABC |
3.13 |
1.8 |
11 |
|
NBC |
2.75 |
1.6 |
10 |
|
Full daytime |
Total viewers (millions) |
Women 18-49 |
|
Network |
(millions) |
Rtg% |
Shr |
|
CBS |
4.42 |
1.5 |
10 |
|
ABC |
3.01 |
1.7 |
10 |
|
NBC |
2.75 |
1.6 |
10 |
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Source: NTI |
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EVENING NETWORK NEWS RATINGS
Week Ending
August 28, 2005
Five-day averages |
|
Program |
Network |
Households* |
People 2+ |
|
Rtg% |
Shr |
Total viewers (millions) |
|
NBC Nightly News with Brian Williams |
NBC |
5.9 |
12 |
8.080 |
|
ABC World News Tonight with Peter Jennings |
ABC |
5.5 |
12 |
7.836 |
|
CBS Evening News with Bob Schieffer |
CBS |
4.6 |
10 |
6.436 |
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* Each rating point is equivalent to 1.084 million homes
Source: NTI |
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SYNDICATION
Ranked on
Households
Week Ending August 21, 2005 |
|
# |
PROGRAMS |
Syndicator |
Households |
|
US Rtg% |
(000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
7.5 |
8266 |
|
2 |
OPRAH WINFREY SHOW (AT) |
KIN |
6.0 |
6597 |
|
2 |
JEOPARDY |
KIN |
6.0 |
6525 |
|
4 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.9 |
6486 |
|
5 |
SEINFELD (AT) |
SPT |
5.4 |
5883 |
|
6 |
SEINFELD-WKND (AT) |
SPT |
4.9 |
5380 |
|
7 |
JUDGE JUDY (AT) |
PRM |
4.6 |
5059 |
|
8 |
DR. PHIL SHOW |
KIN |
4.5 |
4886 |
|
9 |
CSI-SYN (AT) |
KIN |
4.3 |
4704 |
|
10 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
4.1 |
4543 |
|
11 |
EVBDY LVS RAYMOND-WKD-SYN |
KIN |
3.8 |
4145 |
|
12 |
WHEEL OF FORTUNE WKND |
KIN |
3.6 |
3980 |
|
13 |
LIVE WITH REGIS AND KELLY |
BV |
3.4 |
3742 |
|
14 |
JUDGE JOE BROWN (AT) |
PRM |
3.1 |
3448 |
|
14 |
MILLIONAIRE (AT) |
BV |
3.1 |
3347 |
|
16 |
INSIDE EDITION |
KIN |
3.0 |
3258 |
|
17 |
THAT 70S SHOW-MF-SYN (AT) |
2/T |
2.8 |
3057 |
|
17 |
MAURY (AT) |
NBU |
2.8 |
3055 |
|
19 |
ENTERTAINMENT TONIGHT WKD |
PRM |
2.7 |
2975 |
|
19 |
MALCOLM IN-MIDDLE SYN(AT) |
2/T |
2.7 |
2969 |
|
19 |
KING OF THE HILL-SYN(AT) |
2/T |
2.7 |
2952 |
|
22 |
DIVORCE COURT (AT) |
2/T |
2.6 |
2859 |
|
22 |
COPS-SYN (AT) |
2/T |
2.6 |
2847 |
|
22 |
WILL & GRACE-SYN (AT) |
WB |
2.6 |
2820 |
|
25 |
PEOPLE'S COURT (AT) |
WB |
2.5 |
2749 |
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Source: Nielsen Media Research |
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