About us
Subscribe
Advertise
Contact us
Write
to the editor
Press releases


 

 


How sweet, Disney's
own Penny Proud

Huge ratings bump from Disney Channel movie 

By Abigail Azote

    Lizzie McGuire, Kim Possible, Raven and now Penny Proud. The 16-year-old star of the cartoon series “The Proud Family” is Disney Channel’s new tween queen.
   More than 1.2 million girls 6-11 tuned in to last week’s Disney Channel original movie “The Proud Family Movie,” in which the animated star celebrated her 16th birthday, pushing the telecast to No. 1 for the day on all cable and broadcast in that demo.
   That pushed Disney Channel to its best-ever weekly average among girls 6-11, a 3.9, for the week ended Aug. 21.
   The Friday 8 p.m. telecast was also No. 1 for the day among boys 6-11 and tweens. It had a strong household delivery as well, earning a 4.1 rating.
   Disney has a knack for connecting with young girls who’ve moved beyond “SpongeBob” but aren’t old enough for “The O.C.” The network already has “Kim Possible,” “That’s So Raven” and “Lizzie McGuire,” the last two of which have set network records among girls 6-11s.
   Last week, “The Proud Family Movie” finished ahead of all three shows in that demo, and by a healthy margin.
   The movie shoots off of the already-established Disney series “The Proud Family,” about a black family who’s the source of constant embarrassment for oldest daughter Penny. She has an overprotective dad, wacky mom and twin siblings named Bee Bee and Cee Cee, not to mention Grandma Suga Mama. 
   The movie’s family-friendly Friday timeslot helped it attract more viewers than the regularly scheduled series, which usually airs weekdays at 4:30 p.m. The movie averaged more than three times what the series did for the week ended Aug. 21, when “Proud Family” averaged 686,000 among 6-11s for nine telecasts in various timeslots, according to Nielsen. 
   The movie boosted DisneyChannel.com as well with the online game challenge “The Proud Family Attack of the G-Nomes.” On Friday, the site drew 867,076 unique visitors, its best traffic ever.

   Meanwhile, in other ratings for younger viewers for the week ended Aug. 21:

Among teens 12-17: Fox was first with a 1.8 rating and 7 share, followed by ABC and UPN tied at second with 1.2/5. CBS was fourth with 0.9/4, just barely edging the WB at fifth with 0.9/3. NBC was sixth with 0.6/2.

Among people 12-34: Fox was first with 2.0/7, CBS second with 1.6/6, ABC third with 1.5/5, NBC fourth with 1.3/5, UPN fifth with 1.1/4 and the WB sixth with 0.8/3.

The top five shows among 9-14s: 1&2. “Drake & Josh” (Nickelodeon, Saturday, 4 and 4:30 p.m.); 3. “Full House” (Nick at Nite, Thursday, 5 p.m.); 4. “Drake & Josh” (Nickelodeon, Saturday, 5 p.m.); 5. “SpongeBob” (Nickelodeon, Monday, 5 p.m.)

The top five shows among 12-17s: 1. “My Super Sweet Sixteen” (MTV, Monday, 10:30 p.m.); 2. “Real World: Austin” (MTV, Tuesday, 10 p.m.); 3. “Laguna Beach” (MTV, Monday, 10 p.m.); 4. “Family Guy” (Adult Swim, Wednesday, 11 p.m.); 5. “Family Guy” (Fox, Sunday, 9 p.m.)

The top five shows among 12-24s: 1. “My Super Sweet Sixteen” (MTV, Monday, 10:30 p.m.); 2. “Real World: Austin” (MTV, Tuesday, 10 p.m.); 3. “Family Guy” (Fox, Sunday, 9 p.m.); 4. “Laguna Beach” (MTV, Monday, 10 p.m.); 5. “Family Guy” (Fox, Sunday, 8:30 p.m.)

Cable shows that made the top 15 among 18-24s were: “My Super Sweet Sixteen” (MTV), “Real World: Austin” (MTV), “Laguna Beach” (MTV), “Family Guy” (Adult Swim), “Futurama” (Adult Swim, 2 episodes)

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-49
Week Ending August 21, 2005

 

Program

Net

Rtg%

In Millions

1

CSI

CBS

4.1

5.31

2

WITHOUT A TRACE

CBS

4.0

5.14

3

SO YOU THINK YOU CAN DANCE

FOX

3.5

4.59

4

BIG BROTHER 6-TUE

CBS

3.4

4.47

5

BIG BROTHER 6-THU

CBS

3.3

4.28

6

EXTREME MAKEOVER:HM ED-8P

ABC

3.3

4.22

7

LAW AND ORDER: SVU

NBC

3.2

4.09

8

CSI: MIAMI

CBS

3.1

4.06

9

TOMMY LEE GOES COLLG 8/16(S)-08/16/2005

NBC

3.1

3.99

10

ROCK STAR: INXS-TUE

CBS

3.0

3.91

11

TWO AND A HALF MEN 930P

CBS

2.9

3.78

12

FAMILY GUY

FOX

2.9

3.75

13

TWO AND A HALF MEN

CBS

2.8

3.69

14

FAMILY GUY-SUN 8:30P

FOX

2.8

3.65

15

ABC MON MOVIE OF THE WEEK

ABC

2.8

3.64

15

EVERYBODY LOVES RAYMOND

CBS

2.8

3.64

17

CSI: NY

CBS

2.7

3.51

18

NFL ON FOX PRESEASON 1(S)-08/18/2005

FOX

2.6

3.42

19

LAW AND ORDER:CRIM INTENT

NBC

2.6

3.41

20

SIMPSONS

FOX

2.6

3.34

21

BRAT CAMP

ABC

2.6

3.32

22

TOMMY LEE GOES TO COLLEGE

NBC

2.5

3.26

23

ACCORDING TO JIM 9PM

ABC

2.5

3.25

24

RODNEY

ABC

2.5

3.22

25

SO YOU THK PRESHOW-8/17(S)-08/17/2005

FOX

2.5

3.19

25

NCIS

CBS

2.5

3.19

27

AMERICAN DAD

FOX

2.4

3.11

28

NEXTEL CUP/MICHIGAN

TNT

2.4

3.08

29

KING OF QUEENS

CBS

2.4

3.06

30

DESPERATE HOUSEWIVES

ABC

2.4

3.05

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-34
Week Ending August 21, 2005

Rank

Program

Net

Rtg%

In Millions

1

FAMILY GUY

FOX

3.8

2.48

2

SO YOU THINK YOU CN DANCE

FOX

3.4

2.25

3

FAMILY GUY-SUN 8:30P

FOX

3.4

2.25

4

CSI

CBS

3.1

2.02

5

SIMPSONS

FOX

3.0

1.95

6

WITHOUT A TRACE

CBS

2.9

1.92

7

AMERICAN DAD

FOX

2.9

1.91

8

BIG BROTHER 6-THU

CBS

2.9

1.91

9

LAW AND ORDER:SVU

NBC

2.9

1.90

10

TOMMY LEE GOES COLLG 8/16(S)-08/16/2005

NBC

2.8

1.86

11

REAL WORLD XVI

MTV

2.8

1.85

12

EXTREME MAKEOVER:HM ED-8P

ABC

2.7

1.76

13

BIG BROTHER 6-TUE

CBS

2.7

1.75

14

MY SUPER SWEET SIXTEEN

MTV

2.6

1.68

15

ABC MON MOVIE OF THE WEEK

ABC

2.5

1.64

16

SO YOU THK PRESHOW-8/17(S)-08/17/2005

FOX

2.5

1.60

17

SCRUBS-TH 9:30PM

NBC

2.4

1.57

18

TOMMY LEE GOES TO COLLEGE

NBC

2.3

1.51

19

ROCK STAR: INXS-TUE

CBS

2.3

1.51

20

NFL ON FOX PRESEASON 1(S)-08/18/2005

FOX

2.3

1.49

21

2005 TEEN CHOICE AWARDS(S)-08/16/2005

FOX

2.3

1.48

22

CSI: NY

CBS

2.2

1.46

23

SCRUBS-TH 9PM

NBC

2.2

1.44

24

EVERYBODY LOVES RAYMOND

CBS

2.2

1.41

25

DESPERATE HOUSEWIVES

ABC

2.1

1.37

26

BRAT CAMP

ABC

2.1

1.36

27

KING OF QUEENS

CBS

2.1

1.35

28

LAGUNA BEACH

MTV

2.1

1.34

29

FUTURAMA

ADSM

2.0

1.32

30

FAMILY GUY

ADSM

2.0

1.29

Source: MTV Networks, based on data from Nielsen Media Research


TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-24
Week Ending August 21, 2005

Rank

Program

Net

Rtg%

In Millions

1

MY SUPER SWEET SIXTEEN

MTV

3.7

1.04

2

FAMILY GUY

FOX

3.5

0.98

3

REAL WORLD XVI

MTV

3.4

0.95

4

AMERICAN DAD

FOX

3.1

0.87

5

FAMILY GUY-SUN 8:30P

FOX

3.0

0.84

6

LAGUNA BEACH

MTV

2.9

0.81

7

SO YOU THINK YOU CN DANCE

FOX

2.7

0.76

8

FAMILY GUY

ADSM

2.5

0.71

9

SIMPSONS

FOX

2.5

0.71

10

FUTURAMA

ADSM

2.4

0.67

11

TOMMY LEE GOES COLLG 8/16(S)-08/16/2005

NBC

2.4

0.67

12

FUTURAMA

ADSM

2.3

0.65

13

LAW AND ORDER:SVU

NBC

2.3

0.65

14

CSI

CBS

2.3

0.63

15

2005 TEEN CHOICE AWARDS(S)-08/16/2005

FOX

2.2

0.60

16

NICK CANNONS WILD & OUT

MTV

2.1

0.59

16

TOMMY LEE GOES TO COLLEGE

NBC

2.1

0.59

18

AQUA TEEN HUNGERFORCE

ADSM

2.1

0.58

19

WITHOUT A TRACE

CBS

2.0

0.55

20

MTVS THE 70S HOUSE

MTV

1.9

0.54

21

FAMILY GUY

ADSM

1.9

0.52

22

MY SUPER SWEET SIXTEEN

MTV

1.9

0.52

23

FUTURAMA

ADSM

1.8

0.51

24

CSI: NY

CBS

1.8

0.50

25

SO YOU THK PRESHOW-8/17(S)-08/17/2005

FOX

1.8

0.50

26

BIG BROTHER 6-THU

CBS

1.8

0.49

27

ABC MON MOVIE OF THE WEEK

ABC

1.8

0.49

28

WWE ENTERTAINMENT

SPIKE

1.7

0.48

29

FUTURAMA

ADSM

1.7

0.48

30

WWE ENTERTAINMENT

SPIKE

1.7

0.47

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
People 12-24
Week Ending August 21, 2005

Rank

Program

Net

Rtg%

In Millions

1

MY SUPER SWEET SIXTEEN

MTV

4.3

2.23

2

REAL WORLD XVI

MTV

3.9

2.05

3

FAMILY GUY

FOX

3.7

1.92

4

LAGUNA BEACH

MTV

3.6

1.86

5

FAMILY GUY-SUN 8:30P

FOX

3.4

1.75

6

AMERICAN DAD

FOX

3.2

1.70

7

FAMILY GUY

ADSM

3.2

1.67

8

FUTURAMA

ADSM

3.0

1.59

9

FUTURAMA

ADSM

3.0

1.56

10

2005 TEEN CHOICE AWARDS(S)-08/16/2005

FOX

2.9

1.50

11

FAMILY GUY

ADSM

2.8

1.46

12

FUTURAMA

ADSM

2.6

1.38

13

MTVS THE 70S HOUSE

MTV

2.6

1.38

14

FUTURAMA

ADSM

2.6

1.38

15

SIMPSONS

FOX

2.6

1.37

16

FAMILY GUY

ADSM

2.5

1.32

17

SO YOU THINK YOU CN DANCE

FOX

2.5

1.32

18

FAMILY GUY

ADSM

2.5

1.29

19

AQUA TEEN HUNGERFORCE

ADSM

2.4

1.25

20

NICK CANNONS WILD & OUT

MTV

2.3

1.18

21

AQUA TEEN HUNGERFORCE

ADSM

2.2

1.16

22

FAMILY GUY

ADSM

2.2

1.15

23

AQUA TEEN HUNGERFORCE

ADSM

2.1

1.12

24

AQUA TEEN HUNGERFORCE

ADSM

2.1

1.11

25

ROBOT CHICKEN

ADSM

2.1

1.11

26

AQUA TEEN HUNGERFORCE

ADSM

2.1

1.10

27

ABC MON MOVIE OF THE WEEK

ABC

2.1

1.09

28

CSI

CBS

2.1

1.09

29

AQUA TEEN HUNGERFORCE

ADSM

2.0

1.04

30

FRESH PRINCE OF BEL AIR

NAN

1.9

1.02

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Teens 12-17
Week Ending August 21, 2005

Rank

Program

Net

Rtg%

In Millions

1

MY SUPER SWEET SIXTEEN

MTV

4.9

1.20

2

REAL WORLD XVI

MTV

4.5

1.11

3

LAGUNA BEACH

MTV

4.3

1.05

4

FAMILY GUY

ADSM

3.9

0.96

5

FAMILY GUY

FOX

3.8

0.94

6

FAMILY GUY

ADSM

3.8

0.94

7

FUTURAMA

ADSM

3.8

0.93

8

FAMILY GUY-SUN 8:30P

FOX

3.7

0.91

9

2005 TEEN CHOICE AWARDS(S)-08/16/2005

FOX

3.7

0.90

9

FUTURAMA

ADSM

3.7

0.90

11

FUTURAMA

ADSM

3.6

0.89

12

FUTURAMA

ADSM

3.6

0.88

13

FAMILY GUY

ADSM

3.5

0.87

14

MTVS THE 70S HOUSE

MTV

3.4

0.84

15

AMERICAN DAD

FOX

3.4

0.84

16

FAMILY GUY

ADSM

3.4

0.82

17

FAMILY GUY

ADSM

3.1

0.75

18

AQUA TEEN HUNGERFORCE

ADSM

3.0

0.73

19

AQUA TEEN HUNGERFORCE

ADSM

2.9

0.71

20

AQUA TEEN HUNGERFORCE

ADSM

2.9

0.71

21

DRAKE & JOSH

NICK

2.8

0.69

22

AQUA TEEN HUNGERFORCE

ADSM

2.7

0.67

23

SIMPSONS

FOX

2.7

0.67

24

FRESH PRINCE OF BEL AIR

NAN

2.7

0.67

24

AQUA TEEN HUNGERFORCE

ADSM

2.7

0.67

26

FUTURAMA

ADSM

2.7

0.66

27

AQUA TEEN HUNGERFORCE

ADSM

2.7

0.65

28

ROBOT CHICKEN

ADSM

2.6

0.65

29

FRESH PRINCE OF BEL AIR

NAN

2.5

0.61

30

ABC MON MOVIE OF THE WEEK

ABC

2.5

0.60

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 9-14
Week Ending August 21, 2005

Rank

Program

Net

Rtg%

In Millions

1

DRAKE & JOSH

NICK

5.7

1.41

2

DRAKE & JOSH

NICK

5.1

1.26

3

FULL HOUSE

NAN

4.9

1.20

4

DRAKE & JOSH

NICK

4.9

1.19

5

SPONGEBOB

NICK

4.4

1.08

6

FAIRLY ODD PARENTS

NICK

4.4

1.07

7

DANNY PHANTOM

NICK

4.2

1.02

8

DRAKE & JOSH

NICK

4.1

1.01

9

ZOEY 101

NICK

4.0

0.99

10

SPONGEBOB

NICK

4.0

0.98

11

DRAKE & JOSH

NICK

4.0

0.97

11

DRAKE & JOSH

NICK

4.0

0.97

13

FULL HOUSE

NAN

4.0

0.97

14

FULL HOUSE

NAN

3.9

0.96

15

DRAKE & JOSH

NICK

3.8

0.94

16

DRAKE & JOSH

NICK

3.8

0.93

17

FULL HOUSE

NAN

3.8

0.92

18

DRAKE & JOSH

NICK

3.8

0.92

19

2005 TEEN CHOICE AWARDS(S)-08/16/2005

FOX

3.7

0.92

20

FULL HOUSE

NAN

3.7

0.92

21

FAMILY GUY

FOX

3.7

0.90

22

DRAKE & JOSH

NICK

3.6

0.89

23

FAMILY GUY-SUN 8:30P

FOX

3.6

0.88

24

SPONGEBOB

NICK

3.5

0.87

25

DRAKE & JOSH

NICK

3.5

0.87

26

FAIRLY ODD PARENTS

NICK

3.5

0.86

27

SPONGEBOB

NICK

3.5

0.85

28

SPONGEBOB

NICK

3.4

0.84

29

DRAKE & JOSH

NICK

3.4

0.84

29

SPONGEBOB

NICK

3.4

0.84

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 2-11
Week Ending August 21, 2005

Rank

Program

Net

Rtg%

In Millions

1

FAIRLY ODD PARENTS

NICK

6.0

2.36

2

SPONGEBOB

NICK

5.6

2.24

3

LAZYTOWN NEW SUPERHERO

NICK

5.4

2.13

4

FAIRLY ODD PARENTS

NICK

5.3

2.11

5

DANNY PHANTOM

NICK

5.1

2.02

6

SPONGEBOB

NICK

5.0

1.97

7

SPONGEBOB

NICK

4.9

1.96

8

CATSCRATCH

NICK

4.9

1.96

9

SPONGEBOB

NICK

4.8

1.88

10

SPONGEBOB

NICK

4.7

1.87

11

FAIRLY ODD PARENTS

NICK

4.7

1.87

12

DRAKE & JOSH

NICK

4.7

1.86

13

SPONGEBOB

NICK

4.7

1.85

14

DRAKE & JOSH

NICK

4.7

1.85

15

FAIRLY ODD PARENTS

NICK

4.6

1.83

16

DRAKE & JOSH

NICK

4.6

1.83

17

SPONGEBOB

NICK

4.6

1.82

18

DRAKE & JOSH

NICK

4.6

1.81

19

SPONGEBOB

NICK

4.5

1.80

20

SPONGEBOB

NICK

4.5

1.80

21

FULL HOUSE

NAN

4.5

1.80

22

FULL HOUSE

NAN

4.5

1.79

23

DRAKE & JOSH

NICK

4.5

1.79

24

JIMMY NEUTRON

NICK

4.5

1.78

25

TEENAGE ROBOT

NICK

4.5

1.78

26

FAIRLY ODD PARENTS

NICK

4.5

1.77

27

SPONGEBOB

NICK

4.5

1.76

28

SPONGE BOB

NICK

4.4

1.74

29

FAIRLY ODD PARENTS

NICK

4.4

1.74

30

FULL HOUSE

NAN

4.4

1.73

Source: MTV Networks, based on data from Nielsen Media Research


Aug. 26, 2005 © 2005 Media Life


- Abigail Azote is a staff writer for Media Life.


Printer Friendly Version  |  Send to a Friend
Cover Page | Contact Us

Click here to add the Media Life home page to your favorites