300 newspapers now have paywalls
August 29, 2012
Mention newspaper paywalls and the first paper that comes to mind is The New York Times, which introduced one more than a year ago, believing, rightly it turns out, that its devoted readers would pay to read the paper in sufficient numbers to more than offset any decline in advertising revenue resulting from a dropoff in traffic from casual readers.
Perhaps what's surprising is the large number of smaller papers around the country that have followed The Times' lead.
There are now 300 papers with some form of online paywall in place, and that number has doubled in just the last year, according to Newspapers & Technology, a newspaper industry trade publication.
They include a majority of Gannett's 80 U.S. Community Publishing papers and a similar share of papers belonging to Lee Enterprises , which publishes in 52 markets. The Los Angeles Times introduced its subscription plan in March.
What's driving the trend, of course, is the search by publishers for new revenue sources to offset declines in print revenue. But it won't be known for some time whether paywalls will deliver on that hope.
Two issues loom, and first is the business of retraining readers to pay for something they got for free for so many years, and that's likely to be a protracted endeavor. Publishers will be tinkering with what to charge readers to maximize revenue.
The other related issue is one of content.
To get readers to pay, many papers may be forced to make heavier investments in editorial to come up with an online product with enough unique content to justify even a minimal monthly fee. Against the advice of analysts, papers have been slashing newsroom staffs for years, and the result too often is a paper that offers less local news than area TV stations.
Tags: Community Publishing, decline, gannett, lee enterprises, new york times, new york times paywall, newspaper paywalls, newspapers, Newspapers Technology, online, papers, paywalls, print, traffic, tv
AFC Championship brings in Hispanic viewers
‘Quantico’ gets a lift in its new Monday slot
This year, a more diverse group of Oscar nominees
NFL playoff games dominate on social media
In age of cord cutting, these cable networks are growing
Voice-first devices: Not quite delivering on the hype
More layoffs at Bergen Record and other Jersey papers
Puzzling out Carlos Slim’s bold U.S. ambitions
Mixed results for the AFC and NFC title games
Coming at you: Media Life’s digital radio series
For PBS, a timely look at the environmental movement
CBS finds its Emmy host: Stephen Colbert
NBC’s ‘The Blacklist’ soars with DVR playback
- Haydn Townsend becomes group CEO at Wunderman
- Samantha DiPippo becomes VP of development at Crown Media
- Lindsay Nelson rises to CMO at Vox Media
- Lea Goldman and Tiffanie Darke become editors in chief at A+E Networks
- Nigel Farage becomes a contributor at Fox News Channel
- Alec Baldwin hosting NBC's 'Saturday Night Live'
- Ray Diaz joins the cast of TV Land's 'Lopez'
- Malcolm-Jamal Warner joins ABC's 'Ten Days in the Valley'
- 'Entertainment Tonight' producer Bonnie Tiegel dies
- Former Village Voice columnist Wayne Barrett dies at 71
- Former journalist William A. Hilliard dies at age 89
This week’s top-rated movies, songs and books
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York