2012′s biggest Twitter event: The Games
December 13, 2012
In the world according to Twitter, the Summer Olympics were the biggest story of the year.
The London Games generated 150 million tweets over 16 days, according to a year-end report released by the social networking site, with the most-talked-about events the Spice Girls reunion during the closing ceremony (116,000 tweets per minute) and Usain Bolt’s 200-meter dash victory (80,000 TPM).
Other tweet-tastic events included the MTV Music Video Awards in September, which prompted 52 million tweets, and the election, which received more than 31 million mentions on election day in November.
The New York Giants’ Super Bowl victory got 13.7 million mentions, with game-related tweets spiking during the final five minutes as the New England Patriots took the field for the final time.
The other football, soccer, was also hugely popular, with Euro 2012 driving more than 267,000 tweets per minute during Spain’s 4-0 win over Italy in the final.
Superstorm Sandy, the UEFA Champions League semifinal, the Japanese anime film “Summer Wars,” Whitney Houston’s surprise death and the controversial SOPA and PIPA Congressional bills rounded out the year’s top events.
Top trending topics included #nowplaying, #tcot (top conservatives on Twitter), #NFL, “Family Guy,” “Think Like a Man,” Rick Ross, AT&T, IHOP and Syria.
Tags: 2012 twitter, election, family guy, IHOP, Italy, mtv music awards, nfl, olympics, Rick Ross, SOPA, Spice Girls, summer olympics, Summer Wars, super bowl, superstorm sandy, Syria, top twitter events, twitter, twitter 2012, U.S., usain bolt, whitney houston
ABC’s ‘Good Morning America’ remains on top
First quarter’s winners and losers
This week’s daypart ratings
ABC’s ‘Scandal’ surges to record finale
Fox wins a Wednesday littered with reruns
Philly: Auto driving big TV dollars
Defining the big issues in digital video
A stunt that goes over the rainbow
‘Salem,’ this witches’ brew boils over
Tell us, what’s your forecast for the upfront?
Best tube bets this weekend
Tuesday cable overnights: Solid start for ‘Fargo’
NBCU: We’re ramping up digital content
- Tim Pries, John Hunt and Judy Leung join Bonfire Labs
- Marco Frazier rises to SVP at AMC/Sundance Channel
- Kyle Ryan becomes online editor at Entertainment Weekly
- Nina Willdorf rises to editor at All You magazine
- Ajai Sehgal becomes chief technology officer at HootSuite
- Ricky Martin starring in Crackle special 'SuperSong'
- Coby Ryan McLaughlin joins the cast of USA's 'Graceland'
- Michelle Obama and Kellie Pickler guesting on ABC's 'Nashville'
- Former CBS and ABC news executive David Burke dies at 78
This week’s daypart ratings
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s younger viewer ratings
This month’s new media traffic data
Media planner/buyer opening in Des Moines
Media planner/buyer opening in Austin
Online media buyer position in Provo, Utah
Digital media planner/buyer job in Minneapolis
Senior media planner job in Dallas/Fort Worth