2012’s biggest Twitter event: The Games
December 13, 2012
In the world according to Twitter, the Summer Olympics were the biggest story of the year.
The London Games generated 150 million tweets over 16 days, according to a year-end report released by the social networking site, with the most-talked-about events the Spice Girls reunion during the closing ceremony (116,000 tweets per minute) and Usain Bolt’s 200-meter dash victory (80,000 TPM).
Other tweet-tastic events included the MTV Music Video Awards in September, which prompted 52 million tweets, and the election, which received more than 31 million mentions on election day in November.
The New York Giants’ Super Bowl victory got 13.7 million mentions, with game-related tweets spiking during the final five minutes as the New England Patriots took the field for the final time.
The other football, soccer, was also hugely popular, with Euro 2012 driving more than 267,000 tweets per minute during Spain’s 4-0 win over Italy in the final.
Superstorm Sandy, the UEFA Champions League semifinal, the Japanese anime film “Summer Wars,” Whitney Houston’s surprise death and the controversial SOPA and PIPA Congressional bills rounded out the year’s top events.
Top trending topics included #nowplaying, #tcot (top conservatives on Twitter), #NFL, “Family Guy,” “Think Like a Man,” Rick Ross, AT&T, IHOP and Syria.
Tags: 2012 twitter, election, family guy, IHOP, Italy, mtv music awards, nfl, olympics, Rick Ross, SOPA, Spice Girls, summer olympics, Summer Wars, super bowl, superstorm sandy, Syria, top twitter events, twitter, twitter 2012, U.S., usain bolt, whitney houston
TV programming blog: All the cancellations and renewals
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Putting a pricetag on ad fraud: $16.4 billion
Surprise: There’s one area where TV viewing is soaring
Media Life’s Digital Media Transparency Initiative
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency