2012’s biggest Twitter event: The Games
December 13, 2012
In the world according to Twitter, the Summer Olympics were the biggest story of the year.
The London Games generated 150 million tweets over 16 days, according to a year-end report released by the social networking site, with the most-talked-about events the Spice Girls reunion during the closing ceremony (116,000 tweets per minute) and Usain Bolt’s 200-meter dash victory (80,000 TPM).
Other tweet-tastic events included the MTV Music Video Awards in September, which prompted 52 million tweets, and the election, which received more than 31 million mentions on election day in November.
The New York Giants’ Super Bowl victory got 13.7 million mentions, with game-related tweets spiking during the final five minutes as the New England Patriots took the field for the final time.
The other football, soccer, was also hugely popular, with Euro 2012 driving more than 267,000 tweets per minute during Spain’s 4-0 win over Italy in the final.
Superstorm Sandy, the UEFA Champions League semifinal, the Japanese anime film “Summer Wars,” Whitney Houston’s surprise death and the controversial SOPA and PIPA Congressional bills rounded out the year’s top events.
Top trending topics included #nowplaying, #tcot (top conservatives on Twitter), #NFL, “Family Guy,” “Think Like a Man,” Rick Ross, AT&T, IHOP and Syria.
Tags: 2012 twitter, election, family guy, IHOP, Italy, mtv music awards, nfl, olympics, Rick Ross, SOPA, Spice Girls, summer olympics, Summer Wars, super bowl, superstorm sandy, Syria, top twitter events, twitter, twitter 2012, U.S., usain bolt, whitney houston
‘Dome’ rebounds from series low
The internet of things, demystified
Radio ad $ in first half: Flat to last year
A local TV station, a national tragedy
New Orleans: Looking back at Katrina
‘Narcos,’ ripping tale of the drug wars
Tell us your thoughts on Hispanic media
Boost your media IQ. Sign up here.
Weekend TV: Jammin’ with Miley Cyrus
Survey: Social media ad spending will rise
Cable overnights: Another big night for FNC
The new YouTube Gaming at a glance
Another boffo bow for an NBC sitcom
- Kyla Jacobs rises to global business development director at TBWA
- Rob FitzGerald becomes U.S. president at We Are Social
- Mandy Graham joins and Maria Smith rises at M&C Saatchi
- David Duncan becomes chief strategy officer at BBDO Minneapolis
- Zan Goodman becomes design director at Chandelier
- Patty Hirsch becomes digital GM for sports at Time Inc.
- Bob Gold becomes SVP of distribution at Poker Central
- Alison Fitzgerald becomes health policy correspondent at NPR
- Baratunde Thurston becomes supervising producer at 'The Daily Show'
- Jim Belushi joins the cast of Fox's pilot "Urban Cowboy'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois