2012’s biggest Twitter event: The Games
December 13, 2012
In the world according to Twitter, the Summer Olympics were the biggest story of the year.
The London Games generated 150 million tweets over 16 days, according to a year-end report released by the social networking site, with the most-talked-about events the Spice Girls reunion during the closing ceremony (116,000 tweets per minute) and Usain Bolt’s 200-meter dash victory (80,000 TPM).
Other tweet-tastic events included the MTV Music Video Awards in September, which prompted 52 million tweets, and the election, which received more than 31 million mentions on election day in November.
The New York Giants’ Super Bowl victory got 13.7 million mentions, with game-related tweets spiking during the final five minutes as the New England Patriots took the field for the final time.
The other football, soccer, was also hugely popular, with Euro 2012 driving more than 267,000 tweets per minute during Spain’s 4-0 win over Italy in the final.
Superstorm Sandy, the UEFA Champions League semifinal, the Japanese anime film “Summer Wars,” Whitney Houston’s surprise death and the controversial SOPA and PIPA Congressional bills rounded out the year’s top events.
Top trending topics included #nowplaying, #tcot (top conservatives on Twitter), #NFL, “Family Guy,” “Think Like a Man,” Rick Ross, AT&T, IHOP and Syria.
Tags: 2012 twitter, election, family guy, IHOP, Italy, mtv music awards, nfl, olympics, Rick Ross, SOPA, Spice Girls, summer olympics, Summer Wars, super bowl, superstorm sandy, Syria, top twitter events, twitter, twitter 2012, U.S., usain bolt, whitney houston
Your selfie on a digital billboard, for a good cause
You guessed it, another record for ‘Empire’
The hottest social network: Instagram
Who’s watching ‘House of Cards,’ anyway?
How kids consume different media
‘American Crime,’ storytelling at its best
Tell us your thoughts on Hispanic media
For ‘The Odd Couple,’ a good fit
Cable overnights: Kentucky win lifts ESPN
The scoop on HBO’s over the top service
Instagram adds clickable links to ads
Fuse upfront: Moving beyond music
Study: Who got the most face time during Oscars
- Tim Libby becomes SVP and digital director at Starcom USA
- Cedric Devitt becomes chief creative officer at Big Spaceship
- Tony Zito rises to CEO at Rakuten Marketing
- Nick Maine, Sam Thompson and Ashraf Mohammad join Digital Pulp
- Scott Bailey becomes automotive president at TEN
- Bill Brink rises to media editor at The New York Times
- Cara Rubinsky rises to associate Europe editor at The AP
- John Strong and Alexi Lalas leading FS1's MLS coverage
- Three join the cast of AMC's 'The Night Manager'
- Griffin Gluck joins NBC comedy pilot 'Cuckoo'
- Martha Stewart among Justin Bieber roasters
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Remote media buyer available for all markets
Offline media buyer job in San Francisco
Spot media buyer wanted in Greenville, S.C.
Communications strategist/media planner in Chicago
Digital campaign and analytics manager