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Monday, February 08, 2010
Television
Super Bowl most-watched show ever
Averages 106.5 million total viewers and 51.7 million households, beating the 1983 'M*A*S*H' finale, which drew 105.97 million
Sports TV
Yep, that was Jay and Dave together
Shocker: Rival comedians team up for a spot during last night's game. The biggest surprise may have been how they kept it a secret.
Sports TV
Viewers to Bud: This snub's for you
Turn up their noses at beer company's Super Bowl ads, instead ranking Doritos and Snickers the best of the game in various polls
Sports TV
Big game's big winners: Saints and Sun Life
Sun Life Stadium generates $26 million in free exposure through in-game mentions, on-screen text and signage during the Super Bowl
TV Reviews
'NFL Full Contact,' stick to the game
TruTV's behind-the-scenes reality series is humdrum fare about the guys who pull the whole show together and reveals little new
Here & there
ABC: Newsstand sales fall 9.1 percent
Other shorts: Friday overnights: CBS wins and CW hits season high - Saturday overnights: Fox races to win - Study: Ad network usage is soaring
Overnights
Early Super Bowl numbers: Way up
Averages a 46.4 in metered-market households, up 10 percent from last year's record-setting game and best showing in 23 years
TV This Week
For NBC's 'Heroes,' two cliffhangers
Season four finale will leave viewers up in the air over where the story's headed, but the fate of the show is also up in the air
Overnights
ABC nips a win on first night of sweeps
Averages a 3.1 in 18-49s, 0.1 ahead of Fox and CBS, led by 'Grey's Anatomy' with a 4.5. 'Deep End' sinks to series-low 1.3.
Dayparts update
'Nightline' regains the lead in late night
ABC news show rises to No. 1 with 3.94 million total viewers as O'Brien and Letterman go into reruns following last month's brouhaha
Sports TV
Making the case for Super Bowl ads
They're pricey but they pay for themselves when they're the centerpiece of a larger effort. Talking with Insight/SGW's Walt Guarino.
TV Reviews
'Undercover Boss,' feel-good television
We warm up to the boss as he bonds with his workers in CBS's new reality series, and for a few moments we feel good about life
Television
But don't expect a lasting Super Bowl lift
CBS's 'Undercover Boss' will get a heavy sampling on game night but typically new shows have trouble holding viewers over time
Here & there
Imagine this: Howard Stern on 'American Idol'
Other shorts: Bikini Boy: 'Idol' audition was a radio hoax - Viewers: We're rooting for the Saints Sunday - Controversial advertisers top pregame buzz
Rachel speaks!
Rachel, please, enough Super Bowl
The writer, a guy, is fed up with all the talk about Sunday's game, and to make it even worse, he works in a media department
TV This Week
Best tube bets this weekend
Friday: Haiti benefit on MTV; Saturday: NASCAR on Fox; Sunday: Indianapolis Colts play New Orleans Saints in Super Bowl XLIV
Hear of a great alternative media campaign?
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tell us about it.
This week in out of home
Your client as an NBA All-Star
Advertising over next weekend's basketball games can extend well beyond TV spots and signage to alternative media and events
What's new in alternative media
Your client's ad at spring training
In Times Square, Obama ad spoof
What people will do for a $5,000 bike
Baring one's very soul on Fifth Avenue
Andrea Wong leaving Lifetime
President and CEO's exit had been rumored since the
network was taken over by A&E
Steven Wolfe Pereira becomes managing director at MV42
Ira Helf becomes director of analytics at JWT
Robert Allen becomes interim CEO and president at DMA
Samantha Henig becomes associate editor at Newsweek.com
TV Guide Network president Ryan O'Hara leaves the network
WBTV SVP of publicity Sharan Magnuson stepping down
Michael Chiklis joins ABC's 'No Ordinary Family'
Henry Winkler joins USA's 'Royal Pains'
Daniel Dae Kim starring in CBS's 'Hawaii Five-O'
Jason Ritter joins NBC's 'The Event'
People
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Media Life career expert
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Features
Radio
'John Tesh here. Hi to the guys at Joe's.'
Syndicated celebrity-hosted music shows are gaining as technology makes it possible to splice in local flavor, at far less cost
TV Reviews
'The Michael Vick Project,' redeeming
BET reality series follows the pro football player after his release from prison for dog fighting, and his story is told well
TV Reviews
'Spartacus: Blood and Sand,' gross too
Starz drama on ancient Rome is heavy on gore and obscenity, really a ripoff of the movie '300,' but lacks much of anything else
Electronics: Expect ramp up of ad spending to push hot items
Philadelphia: Hot political races are squeezing inventory and prices
Automotive: Yet more evidence that ad spending may be rebounding
Boston: Special election spending kicks off what looks like a better year
Forecast: A brighter outlook for first quarter and 2010
San Diego: Spending outlook is brighter for 2010
In the Media Economy Newsletter.
Yesterday's feature stories
Dayparts update: 'Nightline' regains the lead in late night
Sports TV: Making the case for Super Bowl ads
TV Reviews: 'Undercover Boss,' feel-good television
Television: But don't expect a lasting Super Bowl lift
Here & there: Imagine this: Howard Stern on 'American Idol'
Rachel speaks!: Rachel, please, enough Super Bowl
Overnights: CBS scores with Super Bowl special
Sports TV: Readers: Expect one super Super Bowl
Television: CBS: We're not cutting Katie's salary
Sports TV: Coming soon, Saturday night baseball
Sports TV: All the skinny on Super Bowl TV spots
Here & there: Report: Zucker will be booted by Comcast
Sports TV: This year's guide to Super Bowl trivia
Overnights: Hefty ratings for return of ABC's 'Lost'
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