Media Life Magazine - For media planners and buyers.

Media Life Magazine - For media buyers and Planners

SHORTS

Cable overnights: Monday shows rebound post-Games
'WWE Raw' jumps 18 percent on USA while VH1's 'T.I. and Tiny' soars 33 percent without intense competition from the Olympics

Time Inc.’s long, rough summer continues
Just weeks after laying off more than 100 employees, the company will chop another few dozen. It's also overhauled management.

Which U.S. Olympic athlete’s sponsors spent most?
You may think it's record-setting gymnast Simone Biles, or perhaps swimmers Katie Ledecky or Michael Phelps. You would be wrong.

Olympics finish strong on social media
NBCUniversal's seven days of coverage are the week's top seven programs of the week on social media. 'Pretty Little Liars' leads non-sports shows.

Programming blog: What’s canceled and renewed
'The Jim Gaffigan Show' ends after two seasons on TV Land. Plus: Netflix nabs rights to two ABC dramas.

Wednesday, August 24, 2016

Webinars

The next wave: America’s Hispanics and the New America
Click here to listen to Media Life's webinar on U.S. Hispanics and Hispanic media and culture at a time when the U.S. is undergoing dramatic changes in its makeup and values. .

Television

Tell us, how’s Donald Trump’s campaign going?
What do you think of the recent management shakeup? Has he made the right move eschewing TV advertising? How would you advise him on his media strategy? And can he win?

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TV This Week

Inevitably, LeBron James gets a reality show
But it's not what you think. Rather than the usual self-indulgent celebrity vehicle, 'Cleveland Hustles' chronicles the NBA star bankrolling business startups. Pretty cool.

Overnights

Even with Olympics over, NBC stays on top
'American Ninja Warrior' returns with a 2.0 in 18-49s, matching a season high and easily topping the night on broadcast. Lead-out ABC's 'Bachelor in Paradise' also draws season best.

Digital

Where political is booming: Social and search
The candidates have spent less money than expected on television, with Donald Trump sitting out till last week. But they've been funneling money to Twitter, Google and online.

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Sports TV

Quiet close to up-and-down Summer Games
Viewership for the closing ceremony plunges. One final look at all the important numbers from the game, from average viewership to advertising. NBC's been spinning them hard.

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TV Preview

Fox’s ‘The Exorcist’: Bloody hell, this looks bad
The remake of the 1973 horror film has been exiled to Friday nights, never a good sign for a scripted show. Buyers wonder: Why produce it if you're going to bury it?

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TV This Week

For ‘The View,’ still dishing amid the drama
The ABC chat show gets a primetime special to celebrate its 20th anniversary. The behind-the-scenes issues have been there since the beginning. Now it's neck-and-neck with 'The Talk.'

Overnights

ABC game shows rebound against closing ceremony
All three gain vs. last week, when competition from the Olympics knocked them to season lows. 'Celebrity Family Feud' posts a 1.1 to lead them. 'Big Brother' steady with a 1.8.

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Sports TV

NBC offers makegoods as Games end down
Network falls short on guarantees to advertisers, and ratings see especially big declines among adults 18-49. Adding in cable and streaming gives numbers a small bump.

Media Life Classifieds
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin

Media by the numbers
This week’s top-rated movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data

Archives

Election8

This week in out of home
The best election-inspired billboards (so far)
As the presidential race heads toward the final stretch, advertisers use OOH to capitalize on what's already been a memorable campaign season. Not all are political ads.

What's new in alternative media

Mysterious billboards pop up at the track trials

‘Hey, it’s Marshmallow Man rising out of the floor!’

Spotted at RNC: ‘Our next president will not be elected’

The Wimbledon ad with the 3D orange slice

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People

Jill Kelly

Jill Kelly rises to CMO at DigitasLBi

The former chief communications officer replaces Kenneth Parks, who has left the agency

Bill Cimino becomes CCO at McCann Detroit
Randy Rovegno, Michael Voice and Caroline Wilson join Pop
Jennifer Csengody-Novetsky becomes senior editor at Harper’s Bazaar
Jeff Tamarkin becomes editor at BestClassicBands.com
Jason Solinsky becomes chief technology officer at fuboTV
Rey Mysterio signs first-look deal at El Rey Network
Rupert Grint, Ed Westwick and Dougray Scott join Crackle’s ‘Snatch’
Sarah Paulson joins the cast of FX’s ‘Feud’
Newspaperman George E. Curry dies at age 69

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Features

TV Reviews

CBS’s ‘Kevin Can Wait’: A solid, safe comedy
There's nothing new at all about this sitcom, which finds Kevin James in his familiar role as dopey suburban husband. But it will have a great lead-in with 'Big Bang' and appeal to CBS viewers.

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TV Reviews

ABC’s ‘Designated Survivor’: Rejoice! It’s Kiefer!
Media buyers adore the former '24' star and think this drama will be a big upgrade over former timeslot holder 'Nashville.' He plays a man suddenly thrust into the presidency.

TV Reviews

NBC’s ‘This Is Us’: Looking promising
The trailer is a phenomenon online, and it has a great producer coupled with strong actors, plus a good timeslot. Only hurdle: Serialized shows can be tough sells.

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In the Media Economy Newsletter.
LA: Big events boost Spanish-language spending
Where Clinton’s really ahead of Trump: TV ads
Minneapolis-St. Paul: TV’s booming with the Games
Promise (and challenge) of local TV programmatic
After strong upfront, a growing optimism about TV
The coming slowdown in auto sales and advertising
What the upfront tells us about the media economy
Readers: Kickback scandal is taking a harsh toll
The touchy issue of transparency in media

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Yesterday's feature stories

This week’s top-rated movies, songs and books
NBC offers makegoods as Games end down
Readers: In time most viewing of Games will be digital
A look at how the Games were broadcast in Rio
With ‘Narcos,’ Univision tries a new direction
This week’s daypart ratings
‘Big Brother’ grows versus NBC’s Olympics
Rio audience falls to a new low for NBC
Goodbye, Gawker: This story may finally be over
For Spanish-language networks, a critical election
Rachel, I look great until they see me
Tell us, what are your thoughts on the Rio Olympics?
Weekend TV: Putting a bow on Rio
‘Big Brother’ remains steady against Games

© Media Life Magazine 2016