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Election8
This week in out of home
The best election-inspired billboards (so far)
As the presidential race heads toward the final stretch, advertisers use OOH to capitalize on what's already been a memorable campaign season. Not all are political ads.
What's new in alternative media
  • ‘Hey, it’s Marshmallow Man rising out of the floor!’
  • Spotted at RNC: ‘Our next president will not be elected’
  • The Wimbledon ad with the 3D orange slice
  • Why there were so many naked people in NYC
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    People
    Patrick Bevilacqua
    Patrick Bevilacqua joins Assembly

    He becomes senior vice president of programmatic and data strategy, while Tara Sadlak joins as vice president of digital investment

    • Whitney Davis and Vanessa Hird join Marketing Architects
    • Bernard Ho becomes VP of partnerships at Discovery Digital
    • Poppy McDonald becomes U.S. president at Politico
    • Kevin Turpin rises to president at National Journal
    • Jason Santa Maria becomes design director at Slate
    • John Merryman becomes CTO at Goodway Group
    • Marc Platt signs with Twentieth Century Fox Television
    • Shannon Sharpe joins Fox Sports’ Skip Bayless talk show
    • Mariah Carey guesting on Fox’s ‘Empire’
    • Taraji P. Henson and Keegan-Michael Key guesting on ‘The Simpsons’

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    Write to Rachel Media Life career expert
    Click here to read past Rachel columns
    Features
    NBC’s ‘This Is Us’: Looking promising
    The trailer is a phenomenon online, and it has a great producer coupled with strong actors, plus a good timeslot. Only hurdle: Serialized shows can be tough sells.
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    CBS’s ‘Bull’: Fall’s only sure bet to be a hit
    The program stars Michael Weatherly, a viewer favorite from 'NCIS,' and it airs right after 'NCIS.' It should do extremely well with total viewers, and could win its timeslot with 18-49s.
    Fox’s ‘Lethal Weapon’: Doubtful movie reboot
    Media buyers aren't sure why Fox chose to reboot the franchise, which first hit theaters in 1987. But it should draw okay ratings just because of its timeslot, leading into mega-hit 'Empire.'
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    In the Media Economy Newsletter.
    After strong upfront, a growing optimism about TV
    The coming slowdown in auto sales and advertising
    What the upfront tells us about the media economy
    Readers: Kickback scandal is taking a harsh toll
    The touchy issue of transparency in media
    Mobile now the preffered source for digital video
    Boston: Big shakeup in network affiliation
    The broadcast upfront crosses the finish line
    Philly: Quiet leading up to the convention

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    Yesterday's feature stories

    This week’s daypart ratings
    CBS wins Thursday night among 18-49s
    Ready or not, it’s time for the Rio Olympics
    Rachel, this kid’s brilliant but flakey as they come
    Weekend TV: Summer Games kick off in Rio
    ‘Big Brother’ tops ‘America’s Got Talent’
    Readers: These Olympics are kind of a buzzkill
    Promise (and challenge) of local TV programmatic
    After strong upfront, a growing optimism about TV
    Water is politics: Story of the Colorado River
    ‘Bachelor in Paradise’ and ‘Running Wild’ jump
    This week’s broadcast ratings
    This week’s cable ratings
    For cable news networks, such a sweet July

    © Media Life Magazine 2016