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Last week
Tennis5
This week in out of home
Your client volleying with tennis fans
There's more to the sport than just the Grand Slam events. Tennis tournaments draw a high-income audience, and advertisers can reach people watching on TV as well.
What's new in alternative media
  • In Oslo, an excellent facsimile of Times Square
  • Jamming to Biebs, check out that billboard
  • Cool: A billboard made of yogurt lids
  • ‘Wait, is that a fake president on the wall?’
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    People
    Nancy Reyes
    Nancy Reyes becomes managing director at TBWA\Chiat\Day

    She will lead the agency’s New York office beginning in May, after previously serving as VP of marketing creative at Verizon

    • Michelle Palmer and Trina Roffino rise at The Marketing Arm
    • Doug Schiff becomes ECD at Digitas LBi
    • James Banta becomes SVP at West Cary Group
    • Chris Arakelian becomes executive director at Straightline
    • Condé Nast Traveler executive editor Peter Jon Lindberg exits
    • Ryan McGurk becomes VP of enterprise strategy at Viant
    • Alain Begun becomes VP of marketing at GateHouse Media
    • Ajay Singh becomes CFO at News America Marketing
    • Sanjiv Kaul becomes EVP of marketing at Enlighted
    • Taye Diggs hosting Fox’s ‘You’re Back in the Room’

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    Click here to read past Rachel columns
    Features
    ABC’s ‘The Catch’: A pretty good one, actually
    The latest Shonda Rhimes show to join the Thursday lineup has just the right mix of humor and drama, and the acting is great. Expect it to slip right in and earn good numbers.
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    NBC’s ‘Heartbeat’: Just a faint pulse
    The new drama is like all the other medical shows. A brilliant doctor doesn't follow the rules! Doesn't play well with others! Ultimately is proved right! We've seen it before.
    NBC’s ‘Crowded’: Suddenly, some promise
    The comedy about empty nesters and their kids who want to move back in joins a Sunday lineup that's shown surprising spark. An early preview behind 'The Voice' will help.
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    In the Media Economy Newsletter.
    How TV and digital ad dollars stack up
    Take heart, media agencies are hiring again
    Spot TV: Hitting new heights with the election
    Ad spending outlook: Slightly less rosy 2016
    Cable advertising: Finally on the rebound
    Houston: March Madness is just the start
    As digital advertising grows, so do questions
    The coming collapse of the mega agencies
    Milwaukee: Ad dollars boom on TV and radio

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    Yesterday's feature stories

    #Winner: Twitter lands NFL streaming deal
    How sports could help revive sagging web giants
    NCAA tourney final tumbles in move to cable
    Big trend on cable TV: The after-show
    For Bravo, a heckuva lotta ‘Housewives’
    ‘Blindspot’ slides to new low vs. NCAA final
    The growing case against holding the upfront
    And now, a brighter take on 2016 advertising
    More election dollars, and not all for local TV
    A media buyer’s primer on the MLB season
    For O.J. Simpson, an unsurprising verdict
    Academy of Country Music Awards ratings fall
    This week’s top-rated movies, songs and books
    Myths of the internet: Gewgaws and gizmos

    © Media Life Magazine 2016