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Monday, February 08, 2010
Television
Super Bowl most-watched show ever
Averages 106.5 million total viewers and 51.7 million households, beating the 1983 'M*A*S*H' finale, which drew 105.97 million

Sports TV
Yep, that was Jay and Dave together
Shocker: Rival comedians team up for a spot during last night's game. The biggest surprise may have been how they kept it a secret.

Sports TV
Viewers to Bud: This snub's for you
Turn up their noses at beer company's Super Bowl ads, instead ranking Doritos and Snickers the best of the game in various polls

Sports TV
Big game's big winners: Saints and Sun Life
Sun Life Stadium generates $26 million in free exposure through in-game mentions, on-screen text and signage during the Super Bowl

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TV Reviews
'NFL Full Contact,' stick to the game
TruTV's behind-the-scenes reality series is humdrum fare about the guys who pull the whole show together and reveals little new

Here & there
ABC: Newsstand sales fall 9.1 percent
Other shorts: Friday overnights: CBS wins and CW hits season high - Saturday overnights: Fox races to win - Study: Ad network usage is soaring

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Overnights
Early Super Bowl numbers: Way up
Averages a 46.4 in metered-market households, up 10 percent from last year's record-setting game and best showing in 23 years

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TV This Week
For NBC's 'Heroes,' two cliffhangers
Season four finale will leave viewers up in the air over where the story's headed, but the fate of the show is also up in the air

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Overnights
ABC nips a win on first night of sweeps
Averages a 3.1 in 18-49s, 0.1 ahead of Fox and CBS, led by 'Grey's Anatomy' with a 4.5. 'Deep End' sinks to series-low 1.3.

Dayparts update
'Nightline' regains the lead in late night
ABC news show rises to No. 1 with 3.94 million total viewers as O'Brien and Letterman go into reruns following last month's brouhaha

Sports TV
Making the case for Super Bowl ads
They're pricey but they pay for themselves when they're the centerpiece of a larger effort. Talking with Insight/SGW's Walt Guarino.

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TV Reviews
'Undercover Boss,' feel-good television
We warm up to the boss as he bonds with his workers in CBS's new reality series, and for a few moments we feel good about life

Television
But don't expect a lasting Super Bowl lift
CBS's 'Undercover Boss' will get a heavy sampling on game night but typically new shows have trouble holding viewers over time

Here & there
Imagine this: Howard Stern on 'American Idol'
Other shorts: Bikini Boy: 'Idol' audition was a radio hoax - Viewers: We're rooting for the Saints Sunday - Controversial advertisers top pregame buzz

Rachel speaks!
Rachel, please, enough Super Bowl
The writer, a guy, is fed up with all the talk about Sunday's game, and to make it even worse, he works in a media department

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TV This Week
Best tube bets this weekend
Friday: Haiti benefit on MTV; Saturday: NASCAR on Fox; Sunday: Indianapolis Colts play New Orleans Saints in Super Bowl XLIV

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This week in out of home

Your client as an NBA All-Star
Advertising over next weekend's basketball games can extend well beyond TV spots and signage to alternative media and events
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